Urma Redmond
Lead Marketing Content Writer at CurlMix- Claim this Profile
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Bio
Experience
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CurlMix
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United States
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Cosmetics
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1 - 100 Employee
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Lead Marketing Content Writer
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Jul 2021 - Present
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Junior Copywriter
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Oct 2020 - Jul 2021
Develop the Following Assets• Help Establish Brand Voice• Develop Copy Templates for The Brand• Social Advertising Across Various Platforms• Landing Page AssetsEdit & Review the Following Communications• Email Campaigns• Subject Headings & CTAs in All Campaigns• Push Notifications• Messenger Notifications• SMS Campaigns• A/B Testing Copy• Social Media Descriptions• Product Page Descriptions• Blog Content• Publication Inserts & Packaging Materials• Customer Service Macros• Ad hoc projects as needed i.e. Customer Surveys, Job Descriptions etc.• Regular coordination with our Content Manager, Video Editor, Email Marketer,Designer, and Head of Marketing
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Rebundle
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Editorial Director
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May 2020 - Oct 2020
-Developed the writing criteria for Rebundle Blog and Rebundle Labs, including the theme, idea, and content that the platforms feature-Pitch and write original posts in addition to review, edit, and approve articles by writers and contributors-Developed online marketing campaigns to promote upcoming launch of website -Draft external and internal communications, such as email newsletters, website copy, etc.-Edit all of the grants, applications, and submissions that the CEO writes and submits on behalf of Rebundle
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Mighty Scribes
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United States
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Writing and Editing
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1 - 100 Employee
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Freelance Writer
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Mar 2020 - Oct 2020
-Writes weekly blogs + articles for unique variety of brands and companies, adhering to strict style guidelines regarding topical + informational requirements-Provides relevant references, quotations, and anchor text for effective Search Engine Optimization -Writes weekly blogs + articles for unique variety of brands and companies, adhering to strict style guidelines regarding topical + informational requirements-Provides relevant references, quotations, and anchor text for effective Search Engine Optimization
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Copywriter
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Sep 2018 - Oct 2020
-Created inspirational seven-day lifestyle devotionals, distributed and discussed at affirmation summits with 50+ attendees-Wrote introductions to highlight phenomenal business owners featured in the Queen + Queen series-Wrote reassuring affirmations and inspiring captions to encourage and engage our Instagram audience -Created inspirational seven-day lifestyle devotionals, distributed and discussed at affirmation summits with 50+ attendees-Wrote introductions to highlight phenomenal business owners featured in the Queen + Queen series-Wrote reassuring affirmations and inspiring captions to encourage and engage our Instagram audience
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Kareracter
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United States
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Design Services
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1 - 100 Employee
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Copywriter
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Aug 2019 - Feb 2020
-Writes automated sequences for email communication, capabilities deck copy, descriptions for packages and products, and related copy for website -Writes automated sequences for email communication, capabilities deck copy, descriptions for packages and products, and related copy for website
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D Magazine
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United States
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Book and Periodical Publishing
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300 - 400 Employee
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Editorial Intern
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Jan 2019 - May 2019
-Copyedited, fact-checked, and revised all printed and digital content before publication-Transcribed interviews and highlighted key components for editors to use for publication-Filed, organized, and managed lists, archives, and related content for the magazine’s storage-Filled in and covered the front desk’s receptionist and clerical duties when needed-Assisted in working several of the magazine’s sponsored events -Copyedited, fact-checked, and revised all printed and digital content before publication-Transcribed interviews and highlighted key components for editors to use for publication-Filed, organized, and managed lists, archives, and related content for the magazine’s storage-Filled in and covered the front desk’s receptionist and clerical duties when needed-Assisted in working several of the magazine’s sponsored events
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Let's Vibe
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United States
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Strategic Management Services
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1 - 100 Employee
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Content Specialist
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Oct 2017 - Jun 2018
-Supervised the launch of Let’s Journey contributor platform-Developed the writing criteria for Let’s Journey, including the theme, idea, and content that the platform featured-Pitched and write original posts in addition to reviewed, edited, and approved articles by writers and contributors-Wrote promotional posts and follow-up/recap captions to engage, inform, and uplift our Instagram audience -Supervised the launch of Let’s Journey contributor platform-Developed the writing criteria for Let’s Journey, including the theme, idea, and content that the platform featured-Pitched and write original posts in addition to reviewed, edited, and approved articles by writers and contributors-Wrote promotional posts and follow-up/recap captions to engage, inform, and uplift our Instagram audience
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Regular Contributor
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Apr 2016 - Jul 2017
I woke up. I got dressed. And I (gladly) mouthed off. -Pitched and wrote articles for an African-American women target audience pertaining to lifestyle, beauty + fashion, and entertainment-Worked closely with our Editor-in-Chief on special features and content for the website"...a digital destination for spunky, unapologetic gals who are obsessed with beauty and fashion." I woke up. I got dressed. And I (gladly) mouthed off. -Pitched and wrote articles for an African-American women target audience pertaining to lifestyle, beauty + fashion, and entertainment-Worked closely with our Editor-in-Chief on special features and content for the website"...a digital destination for spunky, unapologetic gals who are obsessed with beauty and fashion."
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Public Relations Account Executive
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Jan 2017 - May 2017
Capstone for Strategic Communicators in the University of Missouri's School of Journalism: AdZou.Public Relations Account Executive: "Responsible for generating media coverage and sponsorships/promotion ideas as part of their team plan. This can include everything from drafting press releases, creating events and helping the team to come up with the key messages that should be used throughout the communications efforts. They are responsible for figuring out how to evaluate the success of the tactics as well."
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Scout & Nimble
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United States
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Retail
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1 - 100 Employee
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Copywriting Intern
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May 2016 - Jul 2016
Besides learning about furniture (I'll gladly explain to you what a wall sconce is), I also:-Did on-the-spot writing (creating headlines, tagline, etc.)-Created graphics for furniture pieces on website-Coded furniture information on website-Drafted out newsletter emails-Wrote in descriptions for furniture pieces on website -Created clever copy for special sales and promotions www.scoutandnimble.com Besides learning about furniture (I'll gladly explain to you what a wall sconce is), I also:-Did on-the-spot writing (creating headlines, tagline, etc.)-Created graphics for furniture pieces on website-Coded furniture information on website-Drafted out newsletter emails-Wrote in descriptions for furniture pieces on website -Created clever copy for special sales and promotions www.scoutandnimble.com
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Education
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University of Missouri-Columbia
Journalism, Senior