Experience

Our Kids Media

• Canada
• Media Production
• 1 - 100 Employee

• Product & Project Manager

  • Apr 2018 - Present

  Identified opportunities for web and mobile initiatives and developed long-term product strategy; managed end-to-end product development with a focus on end-user experience. Established project delivery processes from the ground up and mobilized teams from planning to launch.Key Accomplishments:• Delivered company’s first virtual event initiative and expanded engagement from 11,000 users through various touch points.• Created B2C user accounts rooted in human-centered design leveraging user research. Resulted in user adoption of 7,000 (Q1).• Optimized 275+ pages to streamline discovery and evolve the end-user experience. Developed critical search filters and features that increased overall time spent on site.• Overhauled high-impact product serving 350+ private school clients’ marketing campaigns, with 3,000+ new optimization pages in a hub and spoke model; managed design process from wireframing, prototyping, to user stories and information architecture.Product Development & Management• Develop product vision from rough themes and big ideas to address business problems, meet OKRs and needs of stakeholders.• Own product roadmaps and features backlog and translate complex functional and technical requirements to evolve, scale, and ideate successful iterations.• Articulate enhanced product and design decision-making based on data insights e.g., usage metrics, A/B testing and more.Portfolio Management• Drive efficiency through waterfall, hybrid, and Agile methodologies. Centralize resource allocation to manage strategic prioritization and trade-offs.• Oversee project team and coordinate timely, under-budget completion to achieve a unified project vision. Manage competing priorities, evolving delivery needs (including scope) to mitigate potential risks short-term and long-term.Leadership• Influence cross-functional team of UX design, engineering, content and more to drive collaboration, uncover opportunities for growth, and innovation. Show less

• Member Services Manager

  • Oct 2017 - Sep 2021

  First-ever team member dedicated to the client experience. During four-year tenure, established best practices for client relationship management and drove dozens of referrals due to stellar client relations.Process Improvement• Established relationships across various departments (Product, Design, Engineering) to influence and amplify the client experience at every touchpoint during onboarding.Client Relations & Retention• Sourced client feedback throughout the engagement lifecycle (onboarding, service, and offboarding) to understand their needs, uncover service opportunity gaps, and integrate learnings in to product development.• Provided product support to marketing clients/end users to troubleshoot issues and triage bugs. • Served 600+ clients across three verticals; fostered a sense of trust and transparency in all client interactions. Aimed to be a strategic partner to clients in one vertical (camp) to secure their business for another service vertical (private school). Show less

• Social Media Manager

  • Jul 2018 - Nov 2020

  Established company’s brand presence on Facebook and Instagram; transformed platforms from a corporate afterthought to a meaningful source of site traffic. Led development of social media brand aesthetic, content & campaign strategy, and day-to- day management.Social Media Marketing:• Posted high-value infographics across channels to drive user interest and content sharing. Grew Facebook engagement rate to 14.9% in Q1.• Identified online communities of target audience and promoted social channels to capture new followers.Content Strategy:• Developed social media content based on high-performing site & newsletter content; distilled and optimized messaging for social media.• Aligned social media messaging with overall corporate priorities; partnered with Marketing Manager to ensure strong execution. Show less



York University

• Canada
• Higher Education
• 700 & Above Employee

• Residence Assistant

  • Apr 2016 - Apr 2017

  • Collaborating with the Don Team, Residence Life staff, and campus partners to create a safe, healthy, and global learning environment for 250 residents that uplift the community and foster social engagement.• Acted as a peer advisor, mediator, and leader for 42 residents directly and sustained 1:1 connections.

• Residence Night Porter

  • Sep 2015 - Apr 2016

  • Acting as a role model and liaison between the Residence Life staff and residents.• Signing in guests, renting out equipment, answering questions, and resolving customer complaints by using customer service and conflict resolution skills.



Dar Ceramica Centre 2001 Limited

• Construction
• 1 - 100 Employee

• Summer Marketing Intern

  • May 2016 - Jun 2016

  • Assisting the Showroom Manager with developing practices to improve sales and customer retention. • Conducting a competitor analysis to create a strategy for the in-house brand and recommend marketing initiatives. • Assisting the Showroom Manager with developing practices to improve sales and customer retention. • Conducting a competitor analysis to create a strategy for the in-house brand and recommend marketing initiatives.



York University

• Canada
• Higher Education
• 700 & Above Employee

• Don of Leadership and Learning Opportunities

  • Apr 2014 - Apr 2015

  • Guiding a team of volunteers as Chair of the Residence Council• Responsible for the development, planning and implementation of residence programs designed to engage residents and provide opportunities for interpersonal and intrapersonal skills development during their time in residence.

• Residence Night Porter

  • Sep 2013 - Apr 2014

  • Maintaining safety and security in residence and employing customer service skills.