Upaasana Suresh
Marketing and Communications Executive at NUS Press- Claim this Profile
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Bio
Credentials
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SPBA Internship
Singapore Book Publishers' Association (SBPA)May, 2017- Sep, 2024
Experience
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NUS Press
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Singapore
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing and Communications Executive
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Oct 2019 - Present
My responsibilities are: - Drafting detailed marketing plans for all books, which includes: designing book flyers and email banners, pitching NUSP’s books to academic journals and selected media outlets, photographing books for social media, writing book announcements for our email subscribers, suggesting possible book events, and liaising with our authors on other avenues for publicity. - Ideating and producing both in-person and virtual book discussions and launches. - Creating our social media content and managing all three official NUS Press social media channels (Facebook, Twitter, and Instagram). - Representing the Press at both local and international conferences and events. - Submitting the Press’ books for awards. - Managing NUSP’s digital list, including communicating with and submitting relevant information to our eBook vendors. - Managing communications with our distributors in Singapore, the USA, Europe, and the rest of Asia. My achievements include: - Working on the marketing of high-profile titles, such as "A History of the People’s Action Party, 1985-2021" which was launched by Mr Lee Hsien Loong, Prime Minister of Singapore. - I was the emcee for the launch of "Marjorie Doggett’s Singapore", which was attended by guest of honour Mr K. Shanmugam, Minister for Home Affairs and Law. - "Wanderlust: The Amazing Ida Pfeiffer, the First Female Tourist" was shortlisted for the Singapore Book Award for Best Digital Marketing Campaign in 2020. Show less
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Newgen KnowledgeWorks Pvt Ltd
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India
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Book and Periodical Publishing
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700 & Above Employee
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Project Manager
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Aug 2017 - Oct 2018
- Responsible for content acquisitions for Anthem Press, London. Based on relevant subject areas, researched and contacted potential authors to publish with AP. Drafted and sent weekly reports based on this research. - Responsible for commissioning authors to publish with Thomson Reuters, India, specifically in the legal field. Researched and contacted legal scholars, judges, and professors working in India to publish with TR. Was responsible for speaking to authors, editing and sending over contracts, maintaining regularly-updated spreadsheets, and checking for manuscripts, etc. - Author-team interface: Was responsible for setting up meetings between potential authors and Editor, and was involved in the meetings. I was the point of contact for the author with regards to contract negotiation, etc. - Conducted social media research, and regularly updated social media with news of upcoming/new releases. - Conducted market research, including research for developing the Anthem Press website. - Responsible for basic content writing, proofreading, and other miscellaneous work. Show less
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Brill
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Netherlands
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Book and Periodical Publishing
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100 - 200 Employee
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Publishing and Marketing Intern
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Mar 2017 - Jul 2017
- Conducted market research and analysis (focused on South Asia) in order to increase sales in the region. - Compiled a list of universities and professors in India, Nepal, and Sri Lanka to potentially work with. - Represented Brill and ran the booth in the Law of the Sea conference (Singapore) and in a publisher's conference in Chennai, India. - Researched and presented relevant subject areas to publish within in India. - Conducted social media analysis to check Brill's online presence in India. - Performed general administrative work. Show less
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Intern
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May 2014 - Jul 2014
Learning how an e-publishing company works, basic proofreading, and typesetting chapters of a textbook. Learning how an e-publishing company works, basic proofreading, and typesetting chapters of a textbook.
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British Council
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Young Learners' Assistant
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Apr 2014 - May 2014
Helping the teachers with teaching English language to students of varying age groups Helping the teachers with teaching English language to students of varying age groups
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Education
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2015 - 2017
National University of Singapore
Master of Arts (by Research), English Language and Literature -
2012 - 2015
Stella Maris College
Bachelor of Arts - BA, English Language and Literature
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