Unnikrishnan Balachandran
Digital Team Lead and Media Strategist at Phoenix Advertising Group- Claim this Profile
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English Full professional proficiency
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French Limited working proficiency
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Tamil Native or bilingual proficiency
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Malayalam Native or bilingual proficiency
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German Elementary proficiency
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Telugu Limited working proficiency
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Bio
Diana Domm Smythe
I have had the pleasure of working with Unni and observing his passionate, collaborative and hands-on approach to his work. He is dedicated to his team and is always willing to roll up his sleeves to pitch in. Unni is thoughtful and provides unique insights that challenge my thinking and enables smarter decision making.
Vedviyas Sridhar
Had the pleasure of working with Unnikrishnan at Hinduja Tech, collaborating on several international projects. A thorough hands-on marketing professional, Unni is filled with innovative ideas and a passion for project execution. His expertise in digital marketing and data-driven insight generation was exceptional. A dedicated team player and a forward thinker, wishing Unni the best in all his future endeavours!
Diana Domm Smythe
I have had the pleasure of working with Unni and observing his passionate, collaborative and hands-on approach to his work. He is dedicated to his team and is always willing to roll up his sleeves to pitch in. Unni is thoughtful and provides unique insights that challenge my thinking and enables smarter decision making.
Vedviyas Sridhar
Had the pleasure of working with Unnikrishnan at Hinduja Tech, collaborating on several international projects. A thorough hands-on marketing professional, Unni is filled with innovative ideas and a passion for project execution. His expertise in digital marketing and data-driven insight generation was exceptional. A dedicated team player and a forward thinker, wishing Unni the best in all his future endeavours!
Diana Domm Smythe
I have had the pleasure of working with Unni and observing his passionate, collaborative and hands-on approach to his work. He is dedicated to his team and is always willing to roll up his sleeves to pitch in. Unni is thoughtful and provides unique insights that challenge my thinking and enables smarter decision making.
Vedviyas Sridhar
Had the pleasure of working with Unnikrishnan at Hinduja Tech, collaborating on several international projects. A thorough hands-on marketing professional, Unni is filled with innovative ideas and a passion for project execution. His expertise in digital marketing and data-driven insight generation was exceptional. A dedicated team player and a forward thinker, wishing Unni the best in all his future endeavours!
Diana Domm Smythe
I have had the pleasure of working with Unni and observing his passionate, collaborative and hands-on approach to his work. He is dedicated to his team and is always willing to roll up his sleeves to pitch in. Unni is thoughtful and provides unique insights that challenge my thinking and enables smarter decision making.
Vedviyas Sridhar
Had the pleasure of working with Unnikrishnan at Hinduja Tech, collaborating on several international projects. A thorough hands-on marketing professional, Unni is filled with innovative ideas and a passion for project execution. His expertise in digital marketing and data-driven insight generation was exceptional. A dedicated team player and a forward thinker, wishing Unni the best in all his future endeavours!
Credentials
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Business Intelligence
SASAug, 2017- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2023- Nov, 2024 -
Google Analytics
GoogleApr, 2021- Nov, 2024 -
Google Ads - Measurement Certification
GoogleJun, 2020- Nov, 2024 -
Google Ads Apps Certification
GoogleJun, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleJun, 2020- Nov, 2024 -
Google Ads Video Certification
GoogleJun, 2020- Nov, 2024 -
Google My Business Basics
GoogleJun, 2020- Nov, 2024 -
Shopping ads Certification
GoogleJun, 2020- Nov, 2024 -
Inbound Marketing
HubSpot AcademyAug, 2018- Nov, 2024
Experience
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Phoenix Advertising Group
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Canada
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Advertising Services
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1 - 100 Employee
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Digital Team Lead and Media Strategist
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Aug 2023 - Present
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Digital Media Planner and Analyst
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Jan 2022 - Jul 2023
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Media Buyer and Analyst
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Jun 2020 - Dec 2021
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ISM
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Canada
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IT Services and IT Consulting
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300 - 400 Employee
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Manager - Marketing & Communication
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Apr 2018 - Nov 2019
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Hinduja Tech Limited
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India
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Automotive
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700 & Above Employee
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Assistant Manager - Marketing
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Dec 2014 - Jun 2016
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Analytix Data Services
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Hyderabad Area, India
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Assistant Manager - Marketing
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Jan 2014 - Jul 2014
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Texas Instruments
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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EMEA Marketing Communication Intern
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Jul 2012 - Aug 2013
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McKinsey & Company
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Business Consulting and Services
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700 & Above Employee
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Visual Aid Specialist
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Sep 2008 - Sep 2011
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Andromeda Marketing Pvt Ltd
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Telecommunications
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300 - 400 Employee
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Telemarketing executive
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Jun 2007 - Aug 2008
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Education
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2016 - 2017
Saint Joseph's University - Erivan K. Haub School of Business
Master’s Degree, Business Intelligence & Analytics Program -
2011 - 2013
Grenoble Ecole de Management - Grenoble Graduate School of Business
MSc, Management Consulting -
2003 - 2007
Anna University
Bachelor of Engineering, Computer Science
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