Managing Director

• 2021 - Present

Re:Generate is an independent agency specializing in brand and design for retail and consumer goods.

Brand Strategy

• 2019 - 2021

Brand Management, Consumer Brands Division

• 2013 - 2018

Oversaw a portfolio of high-performing brands, with focus on new brand development strategy and restructuring acquisitions. Developed end-to-end strategic roadmaps for go-to-market launch or re-launch of over 10 brands across diverse categories (including housewares, decor, seasonal lines, kitchen, consumables). Led development and execution of annual and multi-year brand plans to achieve growth and financial targets.Highlights:• Created and launched CANVAS, CT’s Home and Seasonal décor Owned brand. Brand launch exceeded financial targets and continues to outpace average category growth, and gained credibility for the retailer as a destination for style-driven products.• Repositioned and revamped brand acquisitions, including NOMA and PADERNO, increasing brand equity and setting up for strong growth and multi-category/product expansion potential. Show less

Private Label Brand Development

• 2011 - 2013

Drove revitalization of CTR’s iconic private brands across multiple divisions. Coordinated internal creative teams and external agencies to transform key customer touch points (including brand identity, packaging, POP, Digital, Print), and deliver an effective and integrated consumer experience.

Product Strategy & Development

• 2005 - 2011

Led creative direction and assortment development for private and licensed brands across a number of divisions. Managed team of developers to create processes and tools to support merchandise procurement and category decisions.