Experience

Qbridge

• India
• E-Learning Providers
• 1 - 100 Employee

• Brand Strategy & Quality Control

  • Sep 2020 - Present

  Q-Bridge aims to make learning more equitable through 1-on-1 sessions between like-minded students & student mentors. We help students with on-demand doubt solving, concept clearing and tutoring. Our marquee offering is Q-Connect where we get aspiring enrollers in touch with university students to solve their queries regarding the university, processes, fees, culture, social life, lifestyle, cost of living & settling-in, rent etc. Q-Bridge aims to make learning more equitable through 1-on-1 sessions between like-minded students & student mentors. We help students with on-demand doubt solving, concept clearing and tutoring. Our marquee offering is Q-Connect where we get aspiring enrollers in touch with university students to solve their queries regarding the university, processes, fees, culture, social life, lifestyle, cost of living & settling-in, rent etc.



Freelance Marketing and Creative Services

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Independent Contractor

  • Mar 2020 - Present

  •Worked on a market and consumer understanding project for Globus Fashion. •Created social media communication spaces for AegonLife with BBDO. •Handled brand strategy and content creation for CaptainGoGo (India’s highest selling rolling paper brand) •Worked on a market and consumer understanding project for Globus Fashion. •Created social media communication spaces for AegonLife with BBDO. •Handled brand strategy and content creation for CaptainGoGo (India’s highest selling rolling paper brand)



Percept Ltd

• India
• Entertainment
• 1 - 100 Employee

• Strategic Planner

  • Feb 2022 - Jun 2022

  Sunburn, Microtek, Kingfisher… Sunburn, Microtek, Kingfisher…



FCB Interface

• India
• Advertising Services
• 100 - 200 Employee

• Senior Brand Services Executive

  • May 2019 - Feb 2020

  •Worked on integrated campaigns for NIVEA’s APC and body lotion portfolio. •Helped in strategising the campaign for NIVEA Crème’s repositioning. •Was part of the team that planned and executed digital launch campaign for NIVEA Hand Cream. •Was a major part in production of multiple films and celebrity photoshoots. •Also helped in pitching for new business in cement and automobile category. •Worked on integrated campaigns for NIVEA’s APC and body lotion portfolio. •Helped in strategising the campaign for NIVEA Crème’s repositioning. •Was part of the team that planned and executed digital launch campaign for NIVEA Hand Cream. •Was a major part in production of multiple films and celebrity photoshoots. •Also helped in pitching for new business in cement and automobile category.



METAL COMMUNICATIONS

• India
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2018 - May 2019

  •Was a big part of pitch teams for various categories like automobile, jewellery, personal care, job portal, tech, entertainment amongst others. Also helped in converting a few. •Helped in getting social media mandate for Medimix. Created social media strategy for Facebook and Instagram. Also learnt to use tools like Facebook ads manager and Instagram insights. •Was a crucial part of various integrated campaigns Malabar Gold & Diamonds. These projects helped me in learning the dynamics… Show more •Was a big part of pitch teams for various categories like automobile, jewellery, personal care, job portal, tech, entertainment amongst others. Also helped in converting a few. •Helped in getting social media mandate for Medimix. Created social media strategy for Facebook and Instagram. Also learnt to use tools like Facebook ads manager and Instagram insights. •Was a crucial part of various integrated campaigns Malabar Gold & Diamonds. These projects helped me in learning the dynamics of integrated campaign management and strategy. •Played a major role in getting various digital B2B projects for Signet Chemical Corporation. •Learnt ins and outs of business development and lead generation as i was actively involved in fetching clients through personal networking and online means.

• Account Executive

  • Jan 2018 - Jul 2018

• Account Management Trainee

  • Aug 2017 - Dec 2017



Indigo Consulting

• Canada
• Consumer Services
• 1 - 100 Employee

• Client Servicing Intern

  • Apr 2016 - Jun 2016

  •Worked on multiple website and microsite build projects for Axis Bank and Bajaj V. •Learnt the dynamics of a big team by managing social media handles of Star Plus. •Made multi-platform social media campaign report for Star Parivaar Awards, one of the most successful organic campaigns at the time •Also, had the opportunity to work on a website pitch for an adhesive giant. •Worked on multiple website and microsite build projects for Axis Bank and Bajaj V. •Learnt the dynamics of a big team by managing social media handles of Star Plus. •Made multi-platform social media campaign report for Star Parivaar Awards, one of the most successful organic campaigns at the time •Also, had the opportunity to work on a website pitch for an adhesive giant.



Fulcro

• Italy
• Construction
• 1 - 100 Employee

• Client Servicing Intern

  • Jul 2015 - Sep 2015

  •Learnt about the mechanism of a big digital marketing agency as I was actively involved in creative execution, media planning and buying discussions, SEO and SEM planning for Baja Finserv. •Managed social media handles of Kotak Mahindra Bank and launched their new product - Silk Savings Account for Women. •Also created multiple monthly and campaign social media reports for both Bajaj Finserv and Kotak. •Learnt about the mechanism of a big digital marketing agency as I was actively involved in creative execution, media planning and buying discussions, SEO and SEM planning for Baja Finserv. •Managed social media handles of Kotak Mahindra Bank and launched their new product - Silk Savings Account for Women. •Also created multiple monthly and campaign social media reports for both Bajaj Finserv and Kotak.



Bink Media

• India
• Telecommunications

• Digital Marketing Intern

  • Jun 2015 - Jun 2015

  •Was part of a 5 member team in which my responsibilities were to work with the designer, ideate, conceptualise, write and upload social media posts and campaigns for e-commerce brands MadlClozet and Central Mart. • Learnt about the structure and mechanism of an agency. •Was part of a 5 member team in which my responsibilities were to work with the designer, ideate, conceptualise, write and upload social media posts and campaigns for e-commerce brands MadlClozet and Central Mart. • Learnt about the structure and mechanism of an agency.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Writer - Football

  • Jun 2014 - Jun 2015

  Wrote analytical pieces about football teams, players, matches, tournaments and transfers for various Indian & International websites. Wrote analytical pieces about football teams, players, matches, tournaments and transfers for various Indian & International websites.