Head Of Digital Marketing

• Jul 2021 - Present

Heading a team of 20 (Media buyers, planners, strategists, copywriters, content writers, creative, projects) for 50+ accounts around diversified niches. Heading a team of 20 (Media buyers, planners, strategists, copywriters, content writers, creative, projects) for 50+ accounts around diversified niches.

Lead Digital & eCommerce

• Nov 2020 - Jul 2021

Lead a team of media buyers, media planners, and community managers for 10+ National leading brands across Education, F & B, Cables & Wires, eCommerce, Apparel, Skincare, Footwear, & Restaurant vertical. Implemented best practices of advanced performance marketing, SEO, and programmatic advertising. Formulated a new structure of reporting, media decks for brand pitches, and developed SOP internally. Responsible for planning, strategy, and budget allocation for the campaign, product launches & events. Retained existing clients by solving their conversion tracking, attribution, low ROAS related issues.

Digital Marketing Consultant

• Aug 2020 - Nov 2020

Digital Brand Manager/ Growth Hacker

• Jan 2020 - Nov 2020

Worked as a Head of Digital at Pakistan's Premium Property Search Website and reported directly to Key stakeholders on performance marketing, media planning, community management and organic traffic for their local, and international ventures. Lead a team of 15 competent professionals Worked as a Head of Digital at Pakistan's Premium Property Search Website and reported directly to Key stakeholders on performance marketing, media planning, community management and organic traffic for their local, and international ventures. Lead a team of 15 competent professionals

Digital Marketing Strategist

• Mar 2016 - Dec 2019

Looked after Strategy, Media Planning, Media Buying across multiple industries: Financial Services, E-commerce, Retail, Gaming, Entertainment & Media, Technology & Telecom, Consumer packaged goods, Automotive, Restaurants, Education, Coaching, Health & Fitness, Search Arbitrage, & B2B etc Looked after Strategy, Media Planning, Media Buying across multiple industries: Financial Services, E-commerce, Retail, Gaming, Entertainment & Media, Technology & Telecom, Consumer packaged goods, Automotive, Restaurants, Education, Coaching, Health & Fitness, Search Arbitrage, & B2B etc

Head of Digital Transformation

• Mar 2016 - Dec 2019

We are a Property/ Real Estate broker in DHA Lahore. We pursue to generate attractive risk-adjusted returns for our investors across cycles and over the long term. Helped to transform across digital channels, generate leads to achieve primary/secondary sales targets We are a Property/ Real Estate broker in DHA Lahore. We pursue to generate attractive risk-adjusted returns for our investors across cycles and over the long term. Helped to transform across digital channels, generate leads to achieve primary/secondary sales targets

Marketing Executive

• Mar 2014 - Feb 2016

Responsible to market high-end residential, Hotel apartments, Hotel rooms, Commercial, and investment properties to investors globally. Build brand awareness, gather market intelligence reports & share market trends with stakeholders. Responsible to attend networking events and trade shows organized by Damac and competitors also traveled on business trips to meet high-net-worth individuals across MENA, Europe & Asia. Manage international strategic partnerships with high-end global brands such as Versace Home, Fendi Casa, Bugatti Homes, Trump Organization, and Paramount Hotels & Resorts. Demonstrate success by skillfully executing several brand building events, product launches, and market expansion campaigns, for clients across domains such as Real Estate, and Hospitality. Generate avenues for lead generation and sales opportunities by organizing & participating in exhibitions & trade shows, marketing campaigns, and retail activations.

Territory Sales Manager

• Sep 2010 - Feb 2014

Ensure product availability and visibility through developing and maintaining new outlets and distributors. Responsible for execution of Trade schemes & strategies for the dealers, ensuring profitable results. Development of a channel and customer strategy and definition of sales targets per customer in consultation with the sales team. Monthly/quarterly adjustments to sales plans and trade marketing activities, based on consumer and customer feedback. Development and implementation of the trade marketing plan with focus on BTL activities at the POS. Maintenance of master data for the corresponding SKUs in order to be able to guarantee all SOP's. Budget responsibility in coordination with the brand owner (internal or external). Discussion of sales figures, investments, and forecasts in regular meetings with sales, finance, and logistics.

In-sourcing Executive

• Jun 2008 - Aug 2010

Responsible for achieving KPI’s and high quality service delivery ensuring First Call Resolution. Create awareness among the customers and promote IVR to provide low cost automated services. Strict adherence to shift and break schedule as communicated by the operations department. Ensure that customer queries generated by him/her should be resolved in the specified Turnaround time (TAT) by following up on services requests. Participate in all team meetings and team-building/ motivational exercises on periodic basis. Contribute to managing team objectives through teamwork. Responsible to achieve upselling targets ensuring to meet AHT & quality service brackets. Ensuring top of the line customer relationship management. Worked as a supervisor to lead the team of customer service professionals in absence of Team Lead. Worked for Insourcing project including offshore campaigns of UK, US & Canada to ensure quality service delivery to management, which was a huge success towards Revenue generation.