Experience

Sharjah Sustainable City

• United Arab Emirates
• Real Estate
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2021 - Present

  I have a strong passion for digital marketing, optimizing branding campaigns, creativity and achieving results in a team environment. I have been an industry professional for 10+ year in Digital environment. My diverse experience has allowed me to direct, optimize and scale integrated marketing campaigns. • Take full ownership of company's owned and paid digital assets • Develop strategies, implement campaigns and optimize the digital marketing channels to drive traffic, engagement and retention • Lead the optimization and enhancements of the website through continuous audits and proper tracking through GTM and GA • Manage budgets and leverage data across the digital marketing mix and campaigns to achieve scale and efficiency •Establish, measure, and optimize KPIs and analytics for paid and organic digital channels to increase projected and actual ROI • Identify areas for growth and test new digital channels • Responsible for growing brand awareness, driving engagement and increasing sales through online channels • Implement campaigns across Google Ads, Facebook, LinkedIn, Instagram, Snap chat, TikTok etc. • Provide detailed monthly social and web traffic analytics reporting to Senior Leadership • Manage and improve online content, considering SEO and Google Analytic • Perform SEO Research, Website Audits, Google Analytics, Keyword Research and Analysis, competitive audits and Market Research • Manage communication, processes and relationships with internal and external stakeholders • Work closely with the agencies/3rd parties to ensure that our roadmaps are solid and executed well (SEO, display etc.) • Manage and maintain all digital communication channels (social media, and website) and explore means to develop them • Ensure the teams are working together to achieve objectives, focusing on acquiring new customers and creating a link between offline and online activities, and between markets Show less



Media Quest

• United States
• Advertising Services
• 1 - 100 Employee

• Client Success Manager

  • Mar 2019 - Oct 2021

  • Responsible for the success of all digital campaigns and day-to-day operations of trafficking, planning, budget & inventory management, performance review, and optimization of all inhouse ads and paid campaigns to ensure they meet contractual requirements (Websites, in-app, Mobile Advertising, Ad Networks). • Handling a team to make sure the operations are going smoothly. Setting alternate day meetings with the team and discussing Reports, Challenges and achievements. • Worked & took leads on different projects that helped in UX & enhancement of the ad’s placements on Ameinfo.com, Buro247.com, Haya-online.com & Marieclaire.com. Involved in the projects of revamping the whole site and making sure all the ad requirements are met for Ameinfo & Buro. • Working with Account/Sales Mangers as to understand the client needs, objectives or KPI’s and come up with a strategy that helps in campaign to be successful. Building media templates, proposals and suggest new innovative ideas to clients as per the campaign objective. • Creating campaigns on social media, Google and other media for internal lead gen and driving traffic to the website. • Creating a good relationship with the adops in Agencies & direct client and leasing on creative and campaign related info, also getting booking order. • Optimizing PMP Deals through Google Ad Manager to achieve the set goal. Show less



Thomson Reuters MENA

• United Arab Emirates
• Software Development
• 1 - 100 Employee

• Campaign Manager

  • Jun 2012 - Oct 2018

  • Responsible for the success of all digital campaigns and day-to-day operations of trafficking, planning, email shots, budget & inventory management, performance review, and optimization of all inhouse ads and paid campaigns to ensure they meet contractual requirements (Websites, in-app, Mobile Advertising, Ad Networks & Email shots).• Worked & took leads on different projects that helped in UX & enhancement of the ad’s placements. Involved in the projects of revamping the whole site and making sure all ad requirements are met.• Working with Account Mangers/Sales members as to understand the client needs, objectives or KPI’s and come up with a strategy that helps in campaign to be successful. Building media templates, proposals and suggest new innovative ideas to clients as per the campaign objective.• Worked closely with Product Manager on SEO that helped Zawya.com to be in the top two of English business website in GCC on Effective Measure.• Setting up online campaigns via Facebook, Google AdWord’s (SEM) & Linkedin to optimize and increase traffic of the website, and monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards.• Ensuring post campaign billing and vendor payment is done correctly and co-ordinating with finance department for process and amendments where required.• Leasing with ad ops in agencies on creative and campaign related info, also getting booking order. • Managing relationship with SSPs and DSP clients to main the flow of inventory.• Setting, optimizing & bringing more revenues through Programmatic selling.• Optimizing Open RTB Deals with setting right bidding price Show less

• Senior Campaign Executive

  • Jun 2010 - Jun 2012



Universal Media

• Sweden
• Broadcast Media Production and Distribution

• Senior Trafficker / Client Servicing

  • Dec 2009 - Jun 2010

  • Responsible for trafficking campaigns, follow up on materials with creative agencies, providing after sales service. • Optimizing the campaign by highlighting and giving suggestions to Publishers. Sending weekly report to planners and clients. • Attending meeting with Planners and clients & suggesting digitial related banners and publishers. • Maintaining healthy relations with the clients & Publishers. • Coordinating with SEM team & Mediamind team for Google related banners & setting campaigns respectively. • Example of clients - Coca Cola, MasterCard, Sony, Murdoch University, L'Oréal etc and was part of WorldCup 2010 campaigns. Show less



Bayt.com

• 1 - 100 Employee

• Online Trafficker / Customer Care

  • Oct 2007 - Nov 2009

  • Responsible for checking creative, trafficking, optimizing and reporting campaigns.• Maintain up to date records for clients on CRM. • Use Google analytics to understand Bayt traffic better.• Train the sales team and operational team on Double click (Dart for Publishers) & other operational tools.• Worked in DreamViewer to edit html creative and dispatching email shots. Sending weekly newsletters.• Traffic on Google Ad manager & Google Exchange for in-house ads and open market.• Handling and understanding customer needs.• Giving the client a good customer service by understanding their emergency and coordinating with IT department to work on urgent basis. • Work with sales to gather market information, brand knowledge and spend levels.• Cold Calling clients and learning about their vacancies, then creating opportunity for the Relationship Manager and arranging meetings. • Selling client different sale packages when chances arise & dealing with all sort of queries related to their requirements. Show less

• Customer Care in Online Advertising

  • Jan 2006 - Sep 2007

• Telemarketing

  • Apr 2005 - Dec 2005



Aramex

• United Arab Emirates
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Customer Service Representative

  • Jun 2003 - Jan 2005

  Handling customers queries, booking their request. Passing the request to Operational dept. Dealing all sorts of Objectives. Handling customers queries, booking their request. Passing the request to Operational dept. Dealing all sorts of Objectives.