Umar Salman
Senior Growth Marketer at Tazapay- Claim this Profile
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Bio
Ekkshita Ranganathan
I am delighted to recommend Umar, a highly talented and dedicated colleague whom I have had the pleasure of working with for the past year. Umar has exceptional expertise in GTM strategies and his proficiency in running highly successful campaigns and ads, particularly on platforms like Facebook and Google. His deep understanding of these advertising channels, coupled with his analytical mindset, enables him to develop targeted and impactful marketing campaigns that yield impressive results. Umar has keen interest in understanding the product. He invests significant effort in researching, customer needs, and competitive dynamics. This understanding allows him to create marketing campaigns that resonate with the target audience. His strategic thinking, coupled with his creativity and drive, make him a valuable asset for any organization looking to elevate their product marketing efforts. Umar is an exceptional team member, he is always willing to lend a helping hand to his colleagues and readily contributes to collaborative projects. His communication skills are truly outstanding. His positive attitude and friendly nature creates a supportive and motivating atmosphere within the team He consistently seeks opportunities to expand his knowledge and skill set, staying up-to-date with the latest industry trends and technologies. In summary, Umar's proficiency in GTM strategies, campaign management on Facebook and Google, outstanding communication skills, and his holistic understanding of products make him an exceptional candidate for a product marketing role. I would recommend Umar for any opportunity in this domain, as I am confident that he will deliver remarkable results and contribute significantly to the success of the team.
Shashikiran Mavinakere Lokesh
I am thrilled to recommend Umar as a highly skilled and dedicated colleague who has been an asset to our team. During our time working together, Umar consistently demonstrated exceptional problem-solving skills and an unparalleled knowledge of performance marketing and growth, particularly in the areas of Facebook ads and Google ads. Umar's ability to work collaboratively with others was a key strength that contributed to the success of our team. He was always willing to share his knowledge and expertise with others, and he was quick to offer his help whenever a teammate needed it. Umar's strong communication skills made him an effective collaborator, and his positive attitude and approachable demeanor made him a pleasure to work with. In addition to his exceptional teamwork skills, Umar's knowledge of performance marketing and growth was second to none. His deep understanding of Facebook ads and Google ads allowed him to develop effective strategies that consistently delivered outstanding results. Umar was always up-to-date on the latest trends and best practices in the industry, and he was never afraid to experiment with new approaches to optimize our campaigns. Overall, I highly recommend Umar as a valuable team player with exceptional problem-solving skills and an exceptional knowledge of performance marketing and growth. He would be a great asset to any team or organization that values hard work, collaboration, and excellence.
Risvaana Barven
Working with Umar was amazing. I found him as someone who has great experience as well as deep knowledge of marketing and business solutions. He understands complex matters even when outside of his direct area of expertise. For Umar, the job is always the most important thing to do. Umar leads by example and many people at Webenza find his enthusiasm and dedication both inspiring and motivating. He is ready to deal with difficult situations and solve problems on time. I can always count on him! Very positive attitude towards work. I certainly would recommend him!
Ekkshita Ranganathan
I am delighted to recommend Umar, a highly talented and dedicated colleague whom I have had the pleasure of working with for the past year. Umar has exceptional expertise in GTM strategies and his proficiency in running highly successful campaigns and ads, particularly on platforms like Facebook and Google. His deep understanding of these advertising channels, coupled with his analytical mindset, enables him to develop targeted and impactful marketing campaigns that yield impressive results. Umar has keen interest in understanding the product. He invests significant effort in researching, customer needs, and competitive dynamics. This understanding allows him to create marketing campaigns that resonate with the target audience. His strategic thinking, coupled with his creativity and drive, make him a valuable asset for any organization looking to elevate their product marketing efforts. Umar is an exceptional team member, he is always willing to lend a helping hand to his colleagues and readily contributes to collaborative projects. His communication skills are truly outstanding. His positive attitude and friendly nature creates a supportive and motivating atmosphere within the team He consistently seeks opportunities to expand his knowledge and skill set, staying up-to-date with the latest industry trends and technologies. In summary, Umar's proficiency in GTM strategies, campaign management on Facebook and Google, outstanding communication skills, and his holistic understanding of products make him an exceptional candidate for a product marketing role. I would recommend Umar for any opportunity in this domain, as I am confident that he will deliver remarkable results and contribute significantly to the success of the team.
Shashikiran Mavinakere Lokesh
I am thrilled to recommend Umar as a highly skilled and dedicated colleague who has been an asset to our team. During our time working together, Umar consistently demonstrated exceptional problem-solving skills and an unparalleled knowledge of performance marketing and growth, particularly in the areas of Facebook ads and Google ads. Umar's ability to work collaboratively with others was a key strength that contributed to the success of our team. He was always willing to share his knowledge and expertise with others, and he was quick to offer his help whenever a teammate needed it. Umar's strong communication skills made him an effective collaborator, and his positive attitude and approachable demeanor made him a pleasure to work with. In addition to his exceptional teamwork skills, Umar's knowledge of performance marketing and growth was second to none. His deep understanding of Facebook ads and Google ads allowed him to develop effective strategies that consistently delivered outstanding results. Umar was always up-to-date on the latest trends and best practices in the industry, and he was never afraid to experiment with new approaches to optimize our campaigns. Overall, I highly recommend Umar as a valuable team player with exceptional problem-solving skills and an exceptional knowledge of performance marketing and growth. He would be a great asset to any team or organization that values hard work, collaboration, and excellence.
Risvaana Barven
Working with Umar was amazing. I found him as someone who has great experience as well as deep knowledge of marketing and business solutions. He understands complex matters even when outside of his direct area of expertise. For Umar, the job is always the most important thing to do. Umar leads by example and many people at Webenza find his enthusiasm and dedication both inspiring and motivating. He is ready to deal with difficult situations and solve problems on time. I can always count on him! Very positive attitude towards work. I certainly would recommend him!
Ekkshita Ranganathan
I am delighted to recommend Umar, a highly talented and dedicated colleague whom I have had the pleasure of working with for the past year. Umar has exceptional expertise in GTM strategies and his proficiency in running highly successful campaigns and ads, particularly on platforms like Facebook and Google. His deep understanding of these advertising channels, coupled with his analytical mindset, enables him to develop targeted and impactful marketing campaigns that yield impressive results. Umar has keen interest in understanding the product. He invests significant effort in researching, customer needs, and competitive dynamics. This understanding allows him to create marketing campaigns that resonate with the target audience. His strategic thinking, coupled with his creativity and drive, make him a valuable asset for any organization looking to elevate their product marketing efforts. Umar is an exceptional team member, he is always willing to lend a helping hand to his colleagues and readily contributes to collaborative projects. His communication skills are truly outstanding. His positive attitude and friendly nature creates a supportive and motivating atmosphere within the team He consistently seeks opportunities to expand his knowledge and skill set, staying up-to-date with the latest industry trends and technologies. In summary, Umar's proficiency in GTM strategies, campaign management on Facebook and Google, outstanding communication skills, and his holistic understanding of products make him an exceptional candidate for a product marketing role. I would recommend Umar for any opportunity in this domain, as I am confident that he will deliver remarkable results and contribute significantly to the success of the team.
Shashikiran Mavinakere Lokesh
I am thrilled to recommend Umar as a highly skilled and dedicated colleague who has been an asset to our team. During our time working together, Umar consistently demonstrated exceptional problem-solving skills and an unparalleled knowledge of performance marketing and growth, particularly in the areas of Facebook ads and Google ads. Umar's ability to work collaboratively with others was a key strength that contributed to the success of our team. He was always willing to share his knowledge and expertise with others, and he was quick to offer his help whenever a teammate needed it. Umar's strong communication skills made him an effective collaborator, and his positive attitude and approachable demeanor made him a pleasure to work with. In addition to his exceptional teamwork skills, Umar's knowledge of performance marketing and growth was second to none. His deep understanding of Facebook ads and Google ads allowed him to develop effective strategies that consistently delivered outstanding results. Umar was always up-to-date on the latest trends and best practices in the industry, and he was never afraid to experiment with new approaches to optimize our campaigns. Overall, I highly recommend Umar as a valuable team player with exceptional problem-solving skills and an exceptional knowledge of performance marketing and growth. He would be a great asset to any team or organization that values hard work, collaboration, and excellence.
Risvaana Barven
Working with Umar was amazing. I found him as someone who has great experience as well as deep knowledge of marketing and business solutions. He understands complex matters even when outside of his direct area of expertise. For Umar, the job is always the most important thing to do. Umar leads by example and many people at Webenza find his enthusiasm and dedication both inspiring and motivating. He is ready to deal with difficult situations and solve problems on time. I can always count on him! Very positive attitude towards work. I certainly would recommend him!
Ekkshita Ranganathan
I am delighted to recommend Umar, a highly talented and dedicated colleague whom I have had the pleasure of working with for the past year. Umar has exceptional expertise in GTM strategies and his proficiency in running highly successful campaigns and ads, particularly on platforms like Facebook and Google. His deep understanding of these advertising channels, coupled with his analytical mindset, enables him to develop targeted and impactful marketing campaigns that yield impressive results. Umar has keen interest in understanding the product. He invests significant effort in researching, customer needs, and competitive dynamics. This understanding allows him to create marketing campaigns that resonate with the target audience. His strategic thinking, coupled with his creativity and drive, make him a valuable asset for any organization looking to elevate their product marketing efforts. Umar is an exceptional team member, he is always willing to lend a helping hand to his colleagues and readily contributes to collaborative projects. His communication skills are truly outstanding. His positive attitude and friendly nature creates a supportive and motivating atmosphere within the team He consistently seeks opportunities to expand his knowledge and skill set, staying up-to-date with the latest industry trends and technologies. In summary, Umar's proficiency in GTM strategies, campaign management on Facebook and Google, outstanding communication skills, and his holistic understanding of products make him an exceptional candidate for a product marketing role. I would recommend Umar for any opportunity in this domain, as I am confident that he will deliver remarkable results and contribute significantly to the success of the team.
Shashikiran Mavinakere Lokesh
I am thrilled to recommend Umar as a highly skilled and dedicated colleague who has been an asset to our team. During our time working together, Umar consistently demonstrated exceptional problem-solving skills and an unparalleled knowledge of performance marketing and growth, particularly in the areas of Facebook ads and Google ads. Umar's ability to work collaboratively with others was a key strength that contributed to the success of our team. He was always willing to share his knowledge and expertise with others, and he was quick to offer his help whenever a teammate needed it. Umar's strong communication skills made him an effective collaborator, and his positive attitude and approachable demeanor made him a pleasure to work with. In addition to his exceptional teamwork skills, Umar's knowledge of performance marketing and growth was second to none. His deep understanding of Facebook ads and Google ads allowed him to develop effective strategies that consistently delivered outstanding results. Umar was always up-to-date on the latest trends and best practices in the industry, and he was never afraid to experiment with new approaches to optimize our campaigns. Overall, I highly recommend Umar as a valuable team player with exceptional problem-solving skills and an exceptional knowledge of performance marketing and growth. He would be a great asset to any team or organization that values hard work, collaboration, and excellence.
Risvaana Barven
Working with Umar was amazing. I found him as someone who has great experience as well as deep knowledge of marketing and business solutions. He understands complex matters even when outside of his direct area of expertise. For Umar, the job is always the most important thing to do. Umar leads by example and many people at Webenza find his enthusiasm and dedication both inspiring and motivating. He is ready to deal with difficult situations and solve problems on time. I can always count on him! Very positive attitude towards work. I certainly would recommend him!
Credentials
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Data Science with Python
DataCampNov, 2020- Nov, 2024 -
Certified Direct-Response Copywriting Specialist
DigitalMarketerApr, 2020- Nov, 2024 -
Customer Value Optimization Specialist (Conversion Funnels)
DigitalMarketerApr, 2020- Nov, 2024 -
Content Marathon
SEMrushJul, 2019- Nov, 2024 -
Create A Brand Strategy
LinkedInFeb, 2019- Nov, 2024 -
Certificate of Membership
The Interaction Design FoundationNov, 2018- Nov, 2024 -
Certified Social Media Marketing Master Course
Digital VidyaJan, 2018- Nov, 2024 -
Advanced Google Analytics
GoogleNov, 2018- Nov, 2024 -
Google Ads Fundamentals
GoogleJan, 2019- Nov, 2024 -
Google Tag Manager for Beginners
Udemy -
Google Adwords: Essential Tips for Profitable Campaigns
Udemy
Experience
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Tazapay
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Singapore
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Financial Services
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1 - 100 Employee
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Senior Growth Marketer
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Jul 2023 - Present
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Open Financial Technologies
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India
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Financial Services
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400 - 500 Employee
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Manager - Digital & Growth
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Jan 2022 - Jul 2023
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Webenza
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India
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Advertising Services
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100 - 200 Employee
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Manager - Performance Marketing & Strategy
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Jun 2020 - Jan 2022
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Tata Consultancy Services
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India
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IT Services and IT Consulting
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700 & Above Employee
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Campaign Manager - Performance Marketing
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Apr 2019 - Jun 2020
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Maximizer Ventures
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Product SEO and Performance Marketing Specialist
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Feb 2018 - Apr 2019
- Involved in planning Content marketing plans and lead magnets which improved the website traffic from a mere 5k – 6k to 50k+ visitors per month. - Grew the Digital Marketing services business revenue to about 400 - 500% with recurring contracts. -Worked on a wide array of marketing channels and tools like Facebook Ads, Google Ads, SEMRUSH, Hotjar, Quora Ads, Content Marketing and SEO. - Single point of contact for all the DEMO Mondovo calls and converted into paid customers with about 15% conversion rate. - Managed end-to-end website design projects from planning to designing, content, and execution. - Involved in the UI/UX planning of the version 2.0 launch of Mondovo(Product of Maximizer) with a major focus to improve usability and also adding services section in the tool to maximize AOV of the customer. Show less
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Digital Vidya
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India
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Professional Training and Coaching
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100 - 200 Employee
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Training Assistant - Digital Marketing (Online)
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Jan 2018 - Mar 2018
• Supporting the different Modules Related Queries • Answering the Queries related to Digital Marketing on Q&A Platform • Understand & respond to queries within 24 hours of posting on Q&A platform • Coordinate with team to get the best answer to the queries asked • Research & improving questions/answers provided on the platform • Identify gaps in the training/communication management and share with team • Supporting the different Modules Related Queries • Answering the Queries related to Digital Marketing on Q&A Platform • Understand & respond to queries within 24 hours of posting on Q&A platform • Coordinate with team to get the best answer to the queries asked • Research & improving questions/answers provided on the platform • Identify gaps in the training/communication management and share with team
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Wraffic
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India
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Advertising Services
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1 - 100 Employee
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Co-Founder
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Nov 2017 - Feb 2018
Digital Marketing Agency Digital Marketing Agency
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GM Infinite Dwelling (India) Pvt. Ltd
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India
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Real Estate
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100 - 200 Employee
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Digital Marketing, Branding and International Sales
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Nov 2016 - Nov 2017
- Involved in the International Sales of the 3 projects and got revenue of about 35+ Crores from this segment during my tenure. - Setup the pre-sales operations process from scratch to streamline the whole department to improve the quality of MQL. - Involved in designing the email campaign for all the Launch, Pre-launch and Project update emailers. - Responsible for generating leads from Google Search Ads, Display Ads and Facebook Ads with avg. a number of leads from all the channels to 400 - 500 nos. - Planning the landing page design, development and copywriting so as to improve the conversion rate of the campaigns. - Single point of contact for all BTL activities planning in all the major Real Estate exhibitions and colleges like IIM. Responsible for growing the YouTube channel from the offline event activities. IBM Show less
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Technical Operations Analyst
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Jul 2015 - May 2016
Managing the Storage requirements of the Canadian Clients, using Mainframe Systems Platform. Clients handled: Air Canada and AIMIA. Managing the Storage requirements of the Canadian Clients, using Mainframe Systems Platform. Clients handled: Air Canada and AIMIA.
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Education
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Institute of Management Technology, Ghaziabad
Post Graduate Program In Management, Marketing -
CMR Group of Institutions
Bachelor of Engineering (BE), Computer Science -
Digital Vidya
Certified Digital Marketing Masters, Marketing -
Vijaya College, 11th Main, 4th block, Jayanagar, Bangalore-11.(Previous name: B.H.S First Grade College)
PUC, Electronics