Umang Kumar

PPC Analyst at Defodio Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Ranchi, Jharkhand, India, IN

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Alisha Anand

I have consulted Umang for Seo Service of my blogs. Using technical and on-page SEO techniques he increased my blog's visibility in organic search and it ranked at the top. When using blog SEO, he mentioned having two primary goals: To make sure search engines can find and understand your blog posts so that they can deliver them to relevant searchers. He is a very goal oriented, enthusiastic and creative person when it comes to work. He ensures the work is done and most importantly, the results and ROI are worth to watch. Anyone who needs SEO Service can contact him as he is dedicated to this field.

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Credentials

  • Fundamental of Digital Marketing
    Google
    Jun, 2023
    - Nov, 2024
  • Lean Six Sigma Green Belt
    Simplilearn
    Dec, 2020
    - Nov, 2024
  • Advanced Google Analytics
    Google Analytics by Liontech
    Apr, 2023
    - Nov, 2024

Experience

  • Defodio Digital
    • India
    • Advertising Services
    • 1 - 100 Employee
    • PPC Analyst
      • Sep 2022 - Present

      As a PPC analyst, some of the key responsibilities of mine here were – 1- Developing and implementing PPC strategies. My work started with working closely with the marketing team creating strategies that aligned with the company’s business goals targeting the right audience. This work includes keyword research, audience targeting and analyzing the competitiveness. 2- Creating and managing PPC campaigns. The next step for me involved creating ad copy, selecting relevant keywords, setting bids, and monitoring campaign performance. 3- Analyzing and optimizing campaign performance. I regularly analyze campaign performance using different tools such as Google Analytics, and PPC Management softwares. I use these tools in order to successfully identify areas needed for improvement and making data driven decisions to optimize campaigns. While optimizing I adjusted bids, changed targeting parameters, modifying ad copies, AB testing different ads and landing pages to identify the work’s progress as in order to successfully run any campaign it is very important to measure it’s progress. After the management of campaigns, there is a need for creating reports that summarizes key metrics like clicks, conversions, and ROI and presenting these reports in a clear and concise manner to the stakeholders in the company. Overall as a PPC analyst, I’m a highly analytical and strategic thinker who can manage complex campaigns and make data-driven decisions to drive business growth Show less

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Research Analyst
      • Jul 2021 - Dec 2021

      During my internship at PepsiCo, I worked as a research analyst on the Marketing Insights team. I was responsible for conducting market research and analysis to support the development of new product concepts and marketing strategies for the beverage division. My key accomplishments during the internship include: - Conducting in-depth consumer research and analysis to identify key trends and insights in the beverage industry, which were used to inform new product development and marketing strategies. - Developing and administering surveys to collect data on consumer preferences and attitudes towards various beverage products and brands. - Creating detailed reports and presentations summarizing research findings and recommendations for senior leadership. - Collaborating with cross-functional teams including marketing, R&D, and sales to develop and refine new product concepts based on consumer insights. Overall, my internship at PepsiCo provided me with valuable experience in market research and analysis, as well as exposure to the beverage industry and the challenges and opportunities it presents. I look forward to applying these skills and insights in my future career. Show less

  • Concentrix
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Operational Specialist
      • Jul 2019 - Aug 2020

      Concentrix was nothing sort of extraordinary. I had the privilege of working in the Amazon process, at the role of an Operations Specialist. Let me tell you, it was an exhilarating experience that allowed me to showcase my skills and take customer service to a whole new level. Throughout my tenure, I honed my expertise in team management, process development, and execution. My goal was to raise the bar and surpass customer satisfaction expectations. I believe that a being part of the Amazon process, I learned how to maintain impeccable standards of quality and efficiency, even when faced with intense pressure. One of my greatest achievements was mastering effective communication techniques. I had the privilege of collaborating with a diverse range of team members and stakeholders. I discovered that open and transparent communication is the key to success, whether it’s sharing ideas, addressing concerns, or celebrating victories. Together, we built strong relationships and achieved remarkable outcomes. As an Operations Specialist, resource management became second nature to me. I developed a keen eye for identifying and allocating the right resources at the right time. But let’s not forget about implementing best practices. I’m a firm believer in continuous improvement, and I made it my mission to introduce innovative strategies and processes that streamlined operations. By embracing change and encouraging my team to do the same, we were able to enhance efficiency, boost productivity, and exceed targets. Looking back on my time at Concentrix, I’m incredibly proud of the operational excellence I fostered and the exceptional customer experiences I delivered. Each day was an opportunity to make a difference, and I gave it my all. Now, armed with my wealth of experience, I’m ready to take on new challenges and bring my expertise to the table once again. Show less

Education

  • Indian School of Business
    Digital Marketing and Analytics
    2023 -
  • Graphic Era Hill University
    Master of Business Administration - MBA, International Marketing
    2020 - 2022

Community

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