Experience

Leopards Courier Services (Pvt.) Ltd.

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Regional Head of Business ECOM (South)

  • Oct 2021 - Present

  • Responsible for strategy formulation and execution of E-Commerce business’ sustainability and growth in the South region • Collaborate with Clients, and support their reach and volume growth. Increased overall E-Commerce volume by 9% by launching omnichannel services for brands • Analyze competitors, growth factors, and market share trends. Develop strategies for maintaining and growing market share. Liaise with senior management to ensure the company’s short and long-term goals are well defined, tracked, and successfully met • Coordinate cross-functionally to evaluate service delivery levels and manage overall service delivery including client retention, client satisfaction, and timely execution of operations. Improved client retention by 80% Show less



OLX Pakistan

• Pakistan
• Internet Marketplace Platforms
• 300 - 400 Employee

• Cluster Head - Lifestyle

  • Mar 2021 - Oct 2021

  • Led the Lifestyle cluster consisting of 6 main categories: Automotive, Home and Lifestyle, Books & Stationery, Toys and Kids, and Sports & Fitness. • Worked with senior management of brands to develop their sales and order growth strategy • Built relationships with brands to achieve market competitive pricing. Uplifted strategic brand count by 4X, increasing base to 140 partners • Collaborated with the Product and Onsite teams to launch improved UI and features to increase customer engagement and conversion Show less



Daraz

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• • Mar 2020 - Mar 2021

  • Led the overall performance of the Cross Border Business Unit for Daraz Pakistan; managed and liaised with a team of key account managers in China to build partnerships with regional brands and sellers. Provided them an opportunity to increase customer reach internationally• Coordinated with cross-functional and regional stakeholders to ensure all strategic objectives are met• Collaborated with Marketing and Campaign Ops to improve basket penetration and customer acquisition• Onboarded international brands through China and Turkey-based on consumer demand. Launched 22 brands from Cross Border on DarazMall• Worked jointly with the brands' regional teams to launch campaigns and exclusive products in Pakistan. Increased share of brands' revenue in Cross Border business unit by 22%• Analyzed current customer funnel and collaborated with the Product and Onsite teams to launch improved UI and features to improve the customer journey Show less

• • Jan 2016 - Mar 2020

  • Led the Lifestyle Cluster consisting of 4 main categories: Sports & Fitness, Automotive, Home & Lifestyle, and Books and Stationery. Analyzed data & insights to determine industry and consumer trends and devised long-term strategies for category growth• Launched and established the Automotive category. Partnered with brands like Toyota and Prince DFSK for exclusive offers and car launches• Built and fostered strategic and mutually beneficial relationships with brands and sellers to achieve market competitive pricing, improved basket penetration, recurring co-marketing initiatives, and continuous growth. Uplifted strategic seller count by 6X, increasing base to 240 partners• Collaborated with Merchandisers and Search Operations to expand product categories and forecast upcoming demand for products to ensure better conversion Show less

• • Jul 2018 - Sep 2018

  • Underwent comprehensive training and executed several rounds of detailed user acceptance tests and completed system configurations in coordination with Lazada and Alibaba developers for seamless translation of state-of-the-art e-commerce technology into efficient business processes• Accomplished end to end migration of several key business areas & processes, particularly relevant to seller promotion and personalization technology, analytics, and strategy involving a 360° re-platforming of commercial, operation, and technology infrastructure in an inter-continental project involving 12 countries and 3 separate business entities Show less



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• • Oct 2015 - Nov 2016

  • Onboarded wholesalers and manufacturer onto Kaymu.pk. Achieved an incremental revenue of $50,000 per month• Shared market insights with sellers for product selection of products to increase order ratio and improve shop management on Kaymu. Ensured that KAMs consistently coordinated with logistics to ensure appropriate packaging & swift delivery of the product• Liaised with corporate clients to lock B2B sales. Increased share of B2B sales by 17.5X, uplifting it from $4,000 to $70,000• Coordinated with sellers to ensure e2e processing and management of all orders and payments Show less

• • Oct 2014 - Dec 2015

  ▪ Led a team of 26 Acquisition specialists responsible for consistent onboarding of sellers on Kaymu.pk ▪ Researched market competitiveness and advised sellers on pricing, delivery timing, and stock requirement for better availability, customer experience, and increased sales▪ Offered brands value-added services and increased business to AIG by increasing the share of sellers using AIG's services for logistics. Improved brands' unit economics by 3X and saved up their time by 48 hours by outsourcing their deliveries▪ Managed KAMs' performance and ensure that all monthly targets were successfully met▪ Liaised with the brands' and finance teams to ensure better credit days and improved payment cycles▪ Developed and executed category-wise promotional campaigns to boost sales of specific categories Show less



Pak Suzuki Motor Company Limited

• Pakistan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Dealer Representative

  • Aug 2008 - Feb 2010



Jaffer Brothers (Pvt) Limited

• Pakistan
• International Trade and Development
• 700 & Above Employee

• Sales Executive

  • Apr 2007 - May 2008



KIA Motors Port Qasim

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Sales Executive

  • Aug 2004 - Feb 2005