Ulrik Andersson
Global Brand Manager Onspot at Onspot International- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Torbjörn Eliasson
I have had the pleasure to work with Ulrik at VBG Truck Equipment ABftersales when I was KAM OEM and Ulrik was the Onspot Sales & Brand Manager. He is a very innovative and creative preofessional and in all aspects a great colleague. He is focused on solutions that are win-win, a true team-player that make strategic correct decisions based on corporate values and customer needs. Very skilled at global networking and interacting with people inside and outside of the organisation. His sales record and ability to take on stretch targets are highly impressive. I would therefore highly recommend Ulrik and hope I have the chance to work with him again in the future.
Andreas Larshamre
Ulrik is highly professional in his work. His ability to communicate and gain trust within his team is extra ordinary. Ulrik always focus on the task and sovles problems from a company point of view.
Torbjörn Eliasson
I have had the pleasure to work with Ulrik at VBG Truck Equipment ABftersales when I was KAM OEM and Ulrik was the Onspot Sales & Brand Manager. He is a very innovative and creative preofessional and in all aspects a great colleague. He is focused on solutions that are win-win, a true team-player that make strategic correct decisions based on corporate values and customer needs. Very skilled at global networking and interacting with people inside and outside of the organisation. His sales record and ability to take on stretch targets are highly impressive. I would therefore highly recommend Ulrik and hope I have the chance to work with him again in the future.
Andreas Larshamre
Ulrik is highly professional in his work. His ability to communicate and gain trust within his team is extra ordinary. Ulrik always focus on the task and sovles problems from a company point of view.
Torbjörn Eliasson
I have had the pleasure to work with Ulrik at VBG Truck Equipment ABftersales when I was KAM OEM and Ulrik was the Onspot Sales & Brand Manager. He is a very innovative and creative preofessional and in all aspects a great colleague. He is focused on solutions that are win-win, a true team-player that make strategic correct decisions based on corporate values and customer needs. Very skilled at global networking and interacting with people inside and outside of the organisation. His sales record and ability to take on stretch targets are highly impressive. I would therefore highly recommend Ulrik and hope I have the chance to work with him again in the future.
Andreas Larshamre
Ulrik is highly professional in his work. His ability to communicate and gain trust within his team is extra ordinary. Ulrik always focus on the task and sovles problems from a company point of view.
Torbjörn Eliasson
I have had the pleasure to work with Ulrik at VBG Truck Equipment ABftersales when I was KAM OEM and Ulrik was the Onspot Sales & Brand Manager. He is a very innovative and creative preofessional and in all aspects a great colleague. He is focused on solutions that are win-win, a true team-player that make strategic correct decisions based on corporate values and customer needs. Very skilled at global networking and interacting with people inside and outside of the organisation. His sales record and ability to take on stretch targets are highly impressive. I would therefore highly recommend Ulrik and hope I have the chance to work with him again in the future.
Andreas Larshamre
Ulrik is highly professional in his work. His ability to communicate and gain trust within his team is extra ordinary. Ulrik always focus on the task and sovles problems from a company point of view.
Credentials
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Onspot User Training
Onspot of North America IncMar, 2022- Sep, 2024 -
Inbound Sales Certification
HubSpotMay, 2016- Sep, 2024 -
Inbound Certification
HubSpotDec, 2015- Sep, 2024
Experience
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Onspot International
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Sweden
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Automotive
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1 - 100 Employee
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Global Brand Manager Onspot
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Oct 2018 - Present
Responsible for formulating brand and marketing strategies in line with the division's overall business strategies. The role involves working with strategic questions pertaining to the Onspot brand, along with operational elements which advance the brand in the right direction. Responsible for formulating brand and marketing strategies in line with the division's overall business strategies. The role involves working with strategic questions pertaining to the Onspot brand, along with operational elements which advance the brand in the right direction.
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AUTOCOM Diagnostic Partner
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Sweden
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Software Development
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1 - 100 Employee
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Sales Leader Distributors
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Sep 2017 - Sep 2018
Create a dedicated organization for the Distributor Sales Channel. Create Marketing and Sales plans and execute them. Making sure the correct staff is in place (including hiring). Develope organization and ways of working. Member of the Board of the company. Create a dedicated organization for the Distributor Sales Channel. Create Marketing and Sales plans and execute them. Making sure the correct staff is in place (including hiring). Develope organization and ways of working. Member of the Board of the company.
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Brand & Sales Manager Onspot
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May 2016 - Aug 2017
Brand Manager for Onspot; automatic snow chains for trucks, rescue vehicles and busses. The mission is to ensure the continued development and success of the brand on a global level. It has been active since 1977 and is the market leader and driver in its segment. Responsible for the Brand Book and the Visual Guidelines. Creating marketing content for different channels and campaigns. Inbound Marketing methodology was implemented in 2016 and I have been heavily… Show more Brand Manager for Onspot; automatic snow chains for trucks, rescue vehicles and busses. The mission is to ensure the continued development and success of the brand on a global level. It has been active since 1977 and is the market leader and driver in its segment. Responsible for the Brand Book and the Visual Guidelines. Creating marketing content for different channels and campaigns. Inbound Marketing methodology was implemented in 2016 and I have been heavily involved in the development phase. Responsible for the International section of the website (www.onspot.com)
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Sales Manager Onspot
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Oct 2013 - Apr 2016
Appointed by the Division Director to create a new organization focusing on the sales of Onspot. The organization's goal is to develop and increase sales in the long-term perspective. This will be achieved by developing existing customer segments and channels. At the same time, new segments and markets are identified and created. After I created a business plan, I now have anorganization with staff in France, Germany, Denmark and Norway. They report directly to me. We… Show more Appointed by the Division Director to create a new organization focusing on the sales of Onspot. The organization's goal is to develop and increase sales in the long-term perspective. This will be achieved by developing existing customer segments and channels. At the same time, new segments and markets are identified and created. After I created a business plan, I now have anorganization with staff in France, Germany, Denmark and Norway. They report directly to me. We support existing sales organizations. Both our own and also our distributors and partners world-wide. We create, develop and manage new customer categories. Develops and ensures quality in internal sales systems and procedures. We cover all geographical areas of the world except North America (where we have a local company and organization). Main market is Europe, particularly the areas that are cold with snow and ice. Japan is also one of our major markets.
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Key Account Manager
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Jan 2007 - Sep 2013
Responsible for sales and developement of truck retailers in Sweden. Volvo and Scania retailers, Mercedes-Benz, MAN & DAF distributors. Creating new business oportunities and maintaining current business. Responsible for the Finish market. Developing VBG Shop In Shop retail solutions. Responsible for sales and developement of truck retailers in Sweden. Volvo and Scania retailers, Mercedes-Benz, MAN & DAF distributors. Creating new business oportunities and maintaining current business. Responsible for the Finish market. Developing VBG Shop In Shop retail solutions.
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Datavara AB
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Sweden
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Salesrepresentative
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Sep 2005 - Jan 2007
Datavara is manufacturing the third largest Payroll system in Sweden, known as Crona Lön. Direct sales to end users (B2B)through telephone contact and visits. Projectmanaging company attendance at exibitions. Datavara is manufacturing the third largest Payroll system in Sweden, known as Crona Lön. Direct sales to end users (B2B)through telephone contact and visits. Projectmanaging company attendance at exibitions.
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Chief Operating Officer (COO) and Human Resources
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Oct 2003 - May 2005
The operational part consisted of the responsibility for daily operations, management of existing leases, machinery and fixed asset maintenance, services. New investments and divestments. Internal and external security. The chain consisted of, as most , 56 units and two administrative offices. In the Human Resource Manager role I was responsible for the personnel department's functionality, that we followed the prevailing laws and agreements. Performed central wage… Show more The operational part consisted of the responsibility for daily operations, management of existing leases, machinery and fixed asset maintenance, services. New investments and divestments. Internal and external security. The chain consisted of, as most , 56 units and two administrative offices. In the Human Resource Manager role I was responsible for the personnel department's functionality, that we followed the prevailing laws and agreements. Performed central wage negotiations. Procurement of Occupational Health. Rehabilitation , MBL negotiations and efforts to comply with the Work Legislation We had about 350 employees Show less The operational part consisted of the responsibility for daily operations, management of existing leases, machinery and fixed asset maintenance, services. New investments and divestments. Internal and external security. The chain consisted of, as most , 56 units and two administrative offices. In the Human Resource Manager role I was responsible for the personnel department's functionality, that we followed the prevailing laws and agreements. Performed central wage… Show more The operational part consisted of the responsibility for daily operations, management of existing leases, machinery and fixed asset maintenance, services. New investments and divestments. Internal and external security. The chain consisted of, as most , 56 units and two administrative offices. In the Human Resource Manager role I was responsible for the personnel department's functionality, that we followed the prevailing laws and agreements. Performed central wage negotiations. Procurement of Occupational Health. Rehabilitation , MBL negotiations and efforts to comply with the Work Legislation We had about 350 employees Show less
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Regional Manager
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Sep 2000 - Sep 2003
Region with a total of 14 stores. Budgeting, performance management, campaign tracking, store display, human resources and performance reviews. Member of the company's management team.
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Store Manager
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Oct 1992 - Aug 2000
Store Manager with full responsibility for the store´s performance. Budgeting of sales, costs, and local advertising. Full personnel responsibility including recruitment and performance review. During my years I improved the annual results from negative 200 000 SEK to positive 450 000 SEK
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Education
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2021 - 2021
IHM Business School
Agile Change ManagementField Of StudyBusiness, Management, Marketing, and Related Support Services -
2019 - 2019
IHM Business School
Digital Marketing - Goals and Analytics -
2012 - 2012
IHM business school
Strategic Marketing, Marketing -
2009 - 2009
IHM business school
Strategic Marketing, Key Account Manager -
1985 - 1989
Polhemsgymnasiet
Gymnasieexamen, Humanistisk -
1976 - 1985
Fuxernaskolan
1985, Elementary school -
IHM Business School
Goals and Analytics
Community
