Ulrika Matsgård ♦️
Group CEO at BRA - Braathens Regional Airlines- Claim this Profile
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English Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Magnus Rehle
I enjoyed a lot working with Ulrika. She has a lot of energy and manage well to keep a lot of things going at the same time. She works well under pressure and can take fast decisions when needed. She is intelligent, has a holistic view and manages large teams with good result. She is a good "wing-man" to have by your side both when a storm is rising or on a cloudy day when you want the sun to start shining. I love to work with her again, any day.
Karin Moberg
Ulrika has great businessacumen. She always delivers as well as strives for constant improvment. She contributed greatly to our success and was in addition highly regarded as a manager.
Magnus Rehle
I enjoyed a lot working with Ulrika. She has a lot of energy and manage well to keep a lot of things going at the same time. She works well under pressure and can take fast decisions when needed. She is intelligent, has a holistic view and manages large teams with good result. She is a good "wing-man" to have by your side both when a storm is rising or on a cloudy day when you want the sun to start shining. I love to work with her again, any day.
Karin Moberg
Ulrika has great businessacumen. She always delivers as well as strives for constant improvment. She contributed greatly to our success and was in addition highly regarded as a manager.
Magnus Rehle
I enjoyed a lot working with Ulrika. She has a lot of energy and manage well to keep a lot of things going at the same time. She works well under pressure and can take fast decisions when needed. She is intelligent, has a holistic view and manages large teams with good result. She is a good "wing-man" to have by your side both when a storm is rising or on a cloudy day when you want the sun to start shining. I love to work with her again, any day.
Karin Moberg
Ulrika has great businessacumen. She always delivers as well as strives for constant improvment. She contributed greatly to our success and was in addition highly regarded as a manager.
Magnus Rehle
I enjoyed a lot working with Ulrika. She has a lot of energy and manage well to keep a lot of things going at the same time. She works well under pressure and can take fast decisions when needed. She is intelligent, has a holistic view and manages large teams with good result. She is a good "wing-man" to have by your side both when a storm is rising or on a cloudy day when you want the sun to start shining. I love to work with her again, any day.
Karin Moberg
Ulrika has great businessacumen. She always delivers as well as strives for constant improvment. She contributed greatly to our success and was in addition highly regarded as a manager.
Experience
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BRA - Braathens Regional Airlines
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Sweden
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Airlines and Aviation
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200 - 300 Employee
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Group CEO
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Jul 2021 - Present
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CEO BRA Sverige AB
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Apr 2019 - Present
Group Chief Commercial Officer and CEO BRA Sverige AB
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SVP Chief Commercial Officer
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Aug 2017 - Jun 2021
Group Chief Commercial Officer
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Svenskt Flyg
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Sweden
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Airlines and Aviation
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1 - 100 Employee
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Board Member
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Jan 2019 - Present
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VP, Head of B2C
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Apr 2014 - Oct 2016
End-to-end P&L responsability for the Consumer segment and business a cross TeliaSonera group. In parallell project lead of three Telia group initiatives: - Digital transformation, Digital First, Telia Company Sweden - Turn around of the Brand strategy and Market communication on the Swedish market. - Creating a new group employer branding strategy.
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VP, Head of B2C (Broadband Services)
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Dec 2012 - Mar 2014
End-to-end P&L responsability for the Consumer segment and business(TV, Broadband, Fixed voice) a cross TeliaSonera group.
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Commercial director
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Aug 2009 - Dec 2012
Responsible for Marketing and Sales, Consumer Segment, TeliaSonera Broadband, Sweden. Marketing role also covering Business Segment.
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Director Business Area Broadband
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Jan 2008 - Aug 2009
Responsible for Business Area Broadband, Consumer and Business. P&L.
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DIrector Broadband Services - Consumer Segment
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Feb 2007 - Jan 2008
Responsible for Business Area Internet/Broadband, Consumer segment.
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Pricing and Commercial Manager - Consumer Segment
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Aug 2005 - Feb 2007
Pricing and Bundled offerings for all Broadband and Mobility Services for the consumer segment.
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Head of Strategy and Business Control - Consumer Segment
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Aug 2003 - Aug 2005
Deputy Head of Marketing and Products. Strategy and business control for all consumer services (Fixed telefony, Broadband and Mobile services)
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CFO - Telia Internet Services AB
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Jul 2002 - Aug 2003
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CFO and head of staff functions
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May 2000 - Jul 2002
Part of the start up team to build a new legal entity with the objective to provide the first internet services in Sweden. CFO and head of Corporate functions (Strategy, business development, sourcing and legal) Part of the start up team to build a new legal entity with the objective to provide the first internet services in Sweden. CFO and head of Corporate functions (Strategy, business development, sourcing and legal)
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Manager Business Control and Business Development - Telia PubliCom AB
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Jan 1996 - May 2000
Part of the start up team to build up the new Business Segment - Telia PubliCom AB - covering business to the Public sector. Responsible for Business Control and Business Developement. Part of the start up team to build up the new Business Segment - Telia PubliCom AB - covering business to the Public sector. Responsible for Business Control and Business Developement.
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Education
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1991 - 1994
Stockholm University
Bachelor of Science (BSc), Business Administration and Management, General -
2012 - 2012
RuterDam
Organizational Leadership -
2014 - 2014
Ledarstudion
The magnificent leadership (Det storartade Ledarskapet), Organizational Leadership -
1996 - 2001
Telia internal leadership programs
Organizational Leadership
Community
