Experience

Hamelinbrands

• France
• Paper and Forest Product Manufacturing
• 200 - 300 Employee

• Marketing Director

  • Oct 2021 - Present

  Die Hamelin Gruppe ist ein französisches Familienunternehmen und Marktführer in der Herstellung von Schulbedarf und Bürobedarf. Es ist unsere Mission, unsere Endverbraucher mit den besten Materialien zum Lernen, Studieren und Arbeiten auszustatten, um deren Projekte und Träume wahr werden zu lassen. Zu den wichtigsten Marken gehören OXFORD, ELBA, LANDRÉ und UNILUX. Als europäischer Marktführer für Papierprodukte, insbesondere mit der Marke Oxford, stehen Innovation und das Verstehen der Kundenwünsche immer an erster Stelle für die Strategie von Hamelin. Bedeutende Entwicklungen sind unter anderem das qualitativ hochwertige Papier OPTIK PAPER®, die SCRIBZEE® App zur Digitalisierung handgeschriebener Notizen sowie die International Serie für Führungskräfte. Brand strategy_Portfoliomanagement_POS and Trade Marketing_ Social Media and atl communication_e-commerce, Research & Consumer Insights



sanotact GmbH

• Münster

• Marketing Director & Head of E-Commerce

  • Aug 2019 - Sep 2021

  Marketing Director "sanotact GmbH" Member of the Executive Board Strategy - New Product Development - Communication - Digital - e-Commerce - Research - Design - Packaging - Changemanagement - sanotact is an international specialist supplier of nutritional supplements, medicinal products and functional confectionary such as dextrose and mints. We develop, manufacture and market high-quality products that can have a positive effect on people’s health. Our portfolio comprises six brands. For nutritional supplements, there are the sanotact, hansal and demosana brands. The confectionary segment is covered by the dextrose brand intact with blink and IMPACT for mints. In addition to its brand-name business, sanotact is also a full-service supplier for industrial and commercial clients in contract manufacturing, offering individual solutions all along the value chain – a one-stop supply for healthcare products and functional confectionary: consultancy, product development, manufacture, packaging and logistics. References from well-known industrial companies and commercial businesses are proof of the level of trust they place in our company’s expertise and the high quality of our products. sanotact: Expertise, responsibility and German quality – and more than 80 years of experience in the field of compressed tablets and lozenges.



Selbstständig

• Dortmund

• Coach und Marketing Berater

  • Jan 2019 - Jul 2019

  Coaching und Marketing Beratung für nationale und regionale Start Ups auf Expansionskurs Markenstrategie, Positionierungsworkshops, POS und Trademarketing Konzepte, Social Media & Kommunikation Coaching und Marketing Beratung für nationale und regionale Start Ups auf Expansionskurs Markenstrategie, Positionierungsworkshops, POS und Trademarketing Konzepte, Social Media & Kommunikation



Warsteiner International KG

• Natural Resort of the Arnsberger Forest

• Head of International Marketing

  • Aug 2014 - Dec 2018

  Strategic Brand Building and awareness increase through - New positioning and atl campaigning - International Social Media toolbox and platform development - Portfolio Strategy and NPD - U&A, qualitative researches Sales Increase through - International Trade Marketing Key Initiatives - New Product Launches and Line extenders - POS activation programs for brand visibulity and added value programming Strategic Brand Building and awareness increase through - New positioning and atl campaigning - International Social Media toolbox and platform development - Portfolio Strategy and NPD - U&A, qualitative researches Sales Increase through - International Trade Marketing Key Initiatives - New Product Launches and Line extenders - POS activation programs for brand visibulity and added value programming



Warsteiner International KG

• WRSTN

• Senior Marketing Manager International Portfolio WIN

  • Apr 2011 - Jul 2014

  Brand Building and POS activation through - international and local strategy development, Marketing planning - CD development, Marketing and Sales Guidelines and Toolbox - Brand Health Check development Awareness and sales increase through - 360- activation of International Sponsoring platforms with European Tour and AudiABTSchaeffler Formula E Team - digital activation programs Brand Building and POS activation through - international and local strategy development, Marketing planning - CD development, Marketing and Sales Guidelines and Toolbox - Brand Health Check development Awareness and sales increase through - 360- activation of International Sponsoring platforms with European Tour and AudiABTSchaeffler Formula E Team - digital activation programs



WARSTEINER Brauerei

• Leiter Brandmarketing und Verkaufsförderung Dachmarke Warsteiner, Germany

  • Dec 2008 - Apr 2011

  Image enhancement and sales increase through- update positioning and new atl campaign development- Brand specific sales promotions- revitalizing of Alcohol Free Range with new product, positioning and atl campaign and trade marketing concept- customized on- and off-trade programming

• Leitung Brand Management Dachmarke Warsteiner

  • Dec 2005 - Nov 2008

  Premiumnizing, differentiation and updating of umbrella brand through- new positioning, atl campaign and CD- packaging and label relaunch- rejunivation of Beer Mix Range/Line Extenders- smart media planning with online and TV- qualitative research projects, U&A- Innovation process development and pipeline fillingSales uplift through- NPD and launches of "Product of the year" "Radler" and "Alcohol free 0.0%" and new SKUs- new promotion concepts follwing "liquid to the lips"- Media cooperations



Berentzen-Gruppe AG

• Germany
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager International Brands

  • Oct 2004 - Nov 2005

  Brand strategy and Marketing planning for all international third party brands for Germany as Licor 43, LINIE Aquavit, Vecchia Romagna, Hine Cognac and many moreSales uplift and brand building through- added value and uptrading Trade Marketing concepts- leveraging B2B and B2C Brand platforms- regional media support and national pr- Print and ambient campaign development- pos visbility program

• Brand Manager Regional-, Trend-, International Brands

  • Sep 2001 - Sep 2004

  Awareness and double digit sales increase for trend liquor Polar Limes through- event and promotion strategy for focus regions in North and West of Germany- media cooperations- new print and ambient campaign- relaunch, new individual bottle and glassware developmentMarket share increase for LINIE through- new regional print campaign in focus regions- added value and uptrading Trade Marketing concepts- leveraging "LINIE Förderpreis competition" with Feinschmecker MagazineStabalizing Bommerlunder and Strothmann market share and leading category positions through- cd and packaging relaunch- regional campaign- effective Tailormade programming- leveraging local sponsoring platforms

• Marketing Trainee and JBM

  • Jun 1999 - Aug 2001

  Increasing consumer reach for trend setting liquors "Polar Limes" and "Dirty Harry" through- off trade samplings and promotions- event tour at big ciry festivals- local media cooperationsStabalizing market share for Brandy "Springer Urvater" as best selling spirit in the north of Germany- Tailormade promotions- regional atl campaignMarket Analysis and Brand Perfomance monitoring