Experience

2gethr

• India
• Real Estate
• 1 - 100 Employee

• Digital Marketing - Lead

  • Jun 2023 - Present



Zolo

• India
• Hospitality
• 700 & Above Employee

• Sr. Digital Marketing Manager

  • Jun 2022 - Jun 2023

  I was leading the marketing team at Zolo with a proven track record for having strategic expertise in optimising funnel across all stages and creating seamless user journeys. - Managed performance marketing with bigger budgets. - Achieved a 23% reduction in CPL through campaign optimisation, resulting in an increase in overall conversion rate from 2.4% to 6.2%. - Created WhatsApp chatbot that guides users through a journey, enabling hassle-free visit scheduling and bookings. - Successfully executed a user journey automation on LeadSquared, resulting in a significant increase in booking conversions without human intervention. - Through SEO efforts I delivered growth in organic traffic. - Optimized marketing spends, resulting in impressive cost savings of ₹60 lakh/annum. Show less



BETSOL

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Digital Marketing Specialist

  • Feb 2021 - Apr 2022

  - I have increased our overall organic traffic by 240% in just 6 months by optimising SEO for our B2B product, Zmanda. - I successfully executed Google Ads. As a result, I was able to reduce the overall CPL by 30% and increase the number of leads by 20%. This led to a 15% lower CAC. - Increased the BETSOLs LinkedIn followers from 27k to 58k and created content strategy for the Zmanda Blogs & YT channel. - I have increased our overall organic traffic by 240% in just 6 months by optimising SEO for our B2B product, Zmanda. - I successfully executed Google Ads. As a result, I was able to reduce the overall CPL by 30% and increase the number of leads by 20%. This led to a 15% lower CAC. - Increased the BETSOLs LinkedIn followers from 27k to 58k and created content strategy for the Zmanda Blogs & YT channel.



Make My Cake

• India
• Food and Beverage Services

• Co-Founder

  • Oct 2018 - Nov 2021



Edureka

• India
• E-Learning Providers
• 700 & Above Employee

• Category Manager

  • Jan 2020 - Jan 2021

  At Edureka, I took on the crucial responsibility of ensuring that all courses assigned to me were updated to meet industry standards. If any updates were needed, I worked diligently with SME to develop the content. Additionally, I played a key role in creating relevant content for our YouTube channel by identifying high-volume search keywords to increase our reach and engagement with a wider audience.My daily work also involved creating reports to track lead generation from various sources, based on geography and customer requirements. By closely collaborating with the sales team and analyzing customer data, I was able to identify strategies to improve lead-to-sale conversion rates and drive business growth.One of the aspects of my job that I found particularly enjoyable was using analytics to gain insights into conversion rates at a micro level. By leveraging this data, I was able to help Edureka optimize efficiency and revenue, and ultimately enhance the overall quality of leads. Show less

• Sales And Marketing Specialist

  • Oct 2019 - Dec 2019



Amazon

• United States
• Software Development
• 700 & Above Employee

• Vendor Management

  • Feb 2017 - May 2018

  At Amazon, we were the first POC for all our Vendors in the UK region by Handling their basic queries and payment related issues or to even set up their account with us and then later I was asked to even manage the same for Germany, and France and used to manage everything related to their POs / Chargebacks (penalty) / Item Availability and I was one of the first people to be trained on Direct Fulfillment and was the POC interacting with the Amazon Team from Slovakia. We also helped Vendor run Lightning deal promotion for their products and also helped them to enroll their product into the VINE Program where their products would be reviewed by Amazon Vine Reviewers for their feedback. During this period I even took part in the Associate Idea Program and submitted 3 ideas that would improve the process and were approved by the respective team. Show less



Khoday Group Of Industries

• India
• Food and Beverage Services
• 1 - 100 Employee

• Financial Analyst

  • May 2016 - Feb 2017

  I started off with Khodays by helping them with the School they ran "Khoday Primary & Secondary High School" Located at Rajajinagar where I helped them save about 5L Rupees with a simple idea of not outsourcing the Van services and instead of having our own School Van which would save us a lot more on a longer run. Then I was moved to the Factory to understand the company's activities, where I found a way to maximize the efficiency of the employees working on the Tele Calling Department by tracking and optimize the performance of each individual which saved the company 18L per Annum. Show less