Copywriter/Content analyst

• Jan 2022 - Present

Market: B2B marketing • Created and optimized dozens of texts for landing pages, email, social networks (Linkedin) and paid media (Facebook, Linkedin and Google Ads). Conducting A/B experiments with emotional triggers and persuasion strategies. • Designed, coordinated, and refined processes and Style Guides for copy demand, communication, and delivery across various areas and needs of the company (Events, Product Marketing, CRM, and more). • Reviewed and improved SEO and metadata of articles and landing pages to ensure good performance in search engines. • Trained and educated staff on copywriting principles, content creation, and persuasive writing. Results: Increased conversion rate on multiple pages (up to 2x more). More efficient processes, service and internal communication. Significant increase in metrics and CTR of multiple pages. Increased qualification and performance of coworkers. Show less

COPYWRITER, SEO ANALYST, AND SOCIAL MEDIA MANAGER

• Feb 2020 - Jan 2022

Market: Digital Agency. • I created and executed complex digital plans and brand positioning. • Coordinated efforts with freelance professionals in the field (e.g., Designers, inbound writers, and programmers) to ensure high-quality service delivery. Results: Customers loyal for long periods in times of economic recession (Global Pandemic). Market: Digital Agency. • I created and executed complex digital plans and brand positioning. • Coordinated efforts with freelance professionals in the field (e.g., Designers, inbound writers, and programmers) to ensure high-quality service delivery. Results: Customers loyal for long periods in times of economic recession (Global Pandemic).

CONTENT STRATEGIST/SEO AND EMAIL WRITER

• Jan 2019 - Jan 2020

Market: Digital Agency. • Generated authority for medical professionals through SEO and content creation in Blogs and Inbound Marketing. • Crafted emails and newsletters with high open rates and engagement. • I refined processes that cut the production time of complex contents in half and ensured quality and compliance with the rules of health regulatory entities. Result: Increase in the number of patients from different clients. Articles positioned in the first Google results in an organic way. Show less

MARKETING AND CONTENT COORDINATOR

• Oct 2017 - Jan 2019

Market: Tickets for Events. • Mobilized and coordinated a team of outsourced developers (approximately 12 people) to deliver and maintain a Mobile App. • Created UX-focused texts and persuasive copy that contributed to the product's branding and usability. • Designed and refined marketing, branding, and content strategies resulting in new clients and partnerships. Results: Product with quality since its MVP. First customers/partners within the first month of launch. Market: Tickets for Events. • Mobilized and coordinated a team of outsourced developers (approximately 12 people) to deliver and maintain a Mobile App. • Created UX-focused texts and persuasive copy that contributed to the product's branding and usability. • Designed and refined marketing, branding, and content strategies resulting in new clients and partnerships. Results: Product with quality since its MVP. First customers/partners within the first month of launch.

SOCIAL MEDIA AND CRM

• Jan 2017 - Sep 2017

Market: Marketing for football clubs. • I assisted, educated and persuaded new and old subscribers to enter/remain in the club of benefits. • Acquired new and valuable program partners. • Assured the realization of events and actions with excellence. Results: Increase in the number of supporters (subscribers) of the club at a time of "low performance" of the football team. Market: Marketing for football clubs. • I assisted, educated and persuaded new and old subscribers to enter/remain in the club of benefits. • Acquired new and valuable program partners. • Assured the realization of events and actions with excellence. Results: Increase in the number of supporters (subscribers) of the club at a time of "low performance" of the football team.

SOCIAL MEDIA /COPYWRITER

• Jan 2016 - Jan 2017

Market: Digital Agency for Music Artists. • Created impactful texts and posts for thousands of highly engaged followers (fans). • Managed pages, campaigns, and customer communities (CRM) with creativity, expanding their editorial scope. Results: Increase in the customer's follower base and greater public interaction. Market: Digital Agency for Music Artists. • Created impactful texts and posts for thousands of highly engaged followers (fans). • Managed pages, campaigns, and customer communities (CRM) with creativity, expanding their editorial scope. Results: Increase in the customer's follower base and greater public interaction.

Social Media /Copywriter

• Jan 2015 - Dec 2015

Market: Advertising Agency. • Created editorial lines, texts and campaigns with high engagement for Online and Offline Media. Results: Consolidation of customers' digital presence and increase in their sales conversions. Market: Advertising Agency. • Created editorial lines, texts and campaigns with high engagement for Online and Offline Media. Results: Consolidation of customers' digital presence and increase in their sales conversions.

Salesperson and assistant

• 2014 - 2015