Uliana K.
Director of Marketing at BetaCarbon- Claim this Profile
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English Full professional proficiency
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German Professional working proficiency
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
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Italian Professional working proficiency
Topline Score
Bio
Experience
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BetaCarbon
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Australia
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Financial Services
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1 - 100 Employee
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Director of Marketing
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Jun 2023 - Present
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Hypersonix Launch Systems Ltd
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Australia
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Aviation & Aerospace
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1 - 100 Employee
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Head of Operations, Marketing Advisor
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May 2022 - Jun 2023
● Creating marketing strategies and developing multi-channel advertising campaigns, implementing marketing automation tools for lead generation, market research, gathering analytics within product matrix● Building and managing brand portfolio and ensuring brand consistency and growth● Identifying new and managing current relationships with government and commercial agencies● Creating product and overall company presentations, pitch decks, insight reports and proposals ● Using data and relevant metrics to identify and develop consumer-based strategies for the business growth● Overall team management, building relations with senior-level clients● Managing budget and forecasts, formulating commercial and operational objectives ● Leading product and market research briefs development ● Resource management and minimization of business risks● Developing business and teams’ goals, managing internal and external communication ● Development and implementation of IT system, enforcing security protocols, policies and procedures Show less
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Operations Manager
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Nov 2020 - Jun 2022
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Ambisafe
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Kyiv, Ukraine
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Program Manager, Blockchain Senior Marketing Manager
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Sep 2018 - Feb 2020
● Managing team (15+ people), building relations with senior-level clients ● Building up multi-channel marketing campaigns for APAC region ● Creating collaterals, WP, marketing presentations and sales pitches ● Developing technical and marketing roadmaps, defining priorities and core teams ● Managing the entire product life cycle from strategic planning to tactical activities, Sales Lead Management ● Collaborating cross-functionally with Agile teams to develop key data metrics ● Leading all project and marketing management activities related to prioritization, setting metrics, ROI, estimating ads campaigns, data quality improvements across multiple data domains within the $2M business unit ● Managing and executing day-to-day operational activities of a project with multiple teams ● Removing impediments that team members are facing ● Facilitating effective communication inside teams and between the team and client side ● Owning and developing relationship with partners and 3rd party friendly companies, working with them to optimize and enhance our integration ● Coordination of the SMM workflow, reviewing content plans (Reddit Ads, Quora Business, Twitter, YouTube) Show less
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Yena Software GmbH
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Austria, Ukraine
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Marketing & Communications Director, Project Manager
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May 2016 - Sep 2018
● Project estimation, task management (Agile, Scrum) ● Product & Growth Management ● Development of workflows, from identification and requirements gathering to solution testing ● Managing business to business (B2B) relationships with APAC region partners ● Organization and planning the annual strategy for Analytics ● People management (interviewing, hiring, adaption, professional development) ● Stakeholders management (regular status calls, satisfaction index identification, gathering requirements and implementing all needed changes) ● Overseeing all documentation, governance, compliance, and quality assurance following project development ● Establishing of marketing goals based on past performance and market forecast ● Analytics and Data Visualization delivery Management ● CRM setup and support (Salesforce, Hubspot) ● Coordination of multiple teams, developing multichannel marketing strategies, planning of meetings and trade shows by coordinating requirements, working with Marcom teams ● Leading the development of marketing automation ● Achieving KPIs, proving regular reports on results, developing schedules on project launch Show less
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Save the Children International
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Inter Agency Market Monitoring Coordinator (contract)
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Jan 2016 - Mar 2016
• Coordinating non-for-profit programs • Adapting existing market analytics and monitoring tools • Delivering trainings on methodology through the Cash Working Group • Developing analysis template based on Minimum Expenditure Basket • Production of monitoring reports for dissemination on behalf of the CWG, using findings across secondary and primary data market analysis to feed into advocacy messages with relevant stakeholders, donors (e.g. Government and clusters) • Coordinating non-for-profit programs • Adapting existing market analytics and monitoring tools • Delivering trainings on methodology through the Cash Working Group • Developing analysis template based on Minimum Expenditure Basket • Production of monitoring reports for dissemination on behalf of the CWG, using findings across secondary and primary data market analysis to feed into advocacy messages with relevant stakeholders, donors (e.g. Government and clusters)
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Diamond Alliance
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Dnipropetrovsk Region, Ukraine
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Marketing Lead, Scrum Master
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May 2015 - Jan 2016
● Coordinating team of 10 people ● CRM setup and support in collaboration with tech support (Hubspot, SAP CRM) ● Managing and executing day-to-day operational activities of a project ● Partnering with creative teams and internal stakeholders ● Supporting of the successful delivery of the long-term product build ● Undertaking business analysis and design of requirements of new product enhancements ● Identify, triage and log product issues in the defect tracking tool identified for the project ● Participating in account level activities (financial optimization, budget management, account level transfers) Show less
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AllUnite
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Denmark
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IT System Custom Software Development
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1 - 100 Employee
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Marketing Analyst, Project Manager
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Nov 2014 - Sep 2015
● Coordinating Agile teams involved in project development and promotion (marketing, design, developers, markup specialists), and facilitating communication between them ● Sales Lead Management and strategic planning ● Development of marketing strategies and mock-ups, holding on annual marketing budgeting ● Setting short and long-term goals for the team ● Conducting full recruitment process of marketing specialists and sales team members ● Developing strategies for effective data analysis and reporting ● Establishing of marketing goals based on past performance and market forecast, partnering with creative teams and internal stakeholders ● CRM setup and ongoing support (SAP CRM, Oracle CRM) ● Supervision of SMM strategy implementation (Facebook 360, Twitter, Pixel) ● Conducting the overall project management, supporting promotional presentations ● Coordinating 2 projects with multiple teams Show less
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Allo
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Ukraine
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Telecommunications
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200 - 300 Employee
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Brand Manager, Project Coordinator
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Sep 2013 - Oct 2014
● Running workshops, developing documentation and writing user stories ● Working cross-functionally with creative and business teams ● Investigating and analyzing business processes and customer needs ● Collaboration in launching of new product lines, supervision of new stores openings ● Running workshops, developing documentation and writing user stories ● Working cross-functionally with creative and business teams ● Investigating and analyzing business processes and customer needs ● Collaboration in launching of new product lines, supervision of new stores openings
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Eastlabs
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Ukraine
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Project Manager
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Sep 2012 - Aug 2013
● Recommending and evaluating potential new startups ● Holding staff meetings to disseminate information review performance and setting expectations ● Establishing contacts with new vendors ● Coordination of agile team, identifying risks and dependencies for the business increment, leading of strategy and direction of company focused on financial modelling training. ● Recommending and evaluating potential new startups ● Holding staff meetings to disseminate information review performance and setting expectations ● Establishing contacts with new vendors ● Coordination of agile team, identifying risks and dependencies for the business increment, leading of strategy and direction of company focused on financial modelling training.
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Skifia Alliance LLC
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Kiev
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Brand Manager
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Aug 2010 - Aug 2013
● Evaluating prices and building up the sales strategy ● Cooperating with design and vendors to source, cost and achieve margin ● Holding monthly strategy meetings with management and sales team ● Conducting field marketing to build key relationships through attending events, site visits ● Managing internal financial assessment ● Creating visuals and strategic plans ● Evaluating prices and building up the sales strategy ● Cooperating with design and vendors to source, cost and achieve margin ● Holding monthly strategy meetings with management and sales team ● Conducting field marketing to build key relationships through attending events, site visits ● Managing internal financial assessment ● Creating visuals and strategic plans
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Content-manager, interpreter (contract)
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Sep 2011 - Dec 2011
Collecting, managing and publishing digital content and other information; Managing access permissions to folders and files, assigning access rights to user groups or roles; Web Content management; Coordinating web projects; Keep current with emerging web technologies through relevant blogs and events; Providing accurate and in-time translations according to the certain projects (technical, literary translations, preparing business presentations) Collecting, managing and publishing digital content and other information; Managing access permissions to folders and files, assigning access rights to user groups or roles; Web Content management; Coordinating web projects; Keep current with emerging web technologies through relevant blogs and events; Providing accurate and in-time translations according to the certain projects (technical, literary translations, preparing business presentations)
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Education
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Kyiv National University of Trade and Economics
Master's degree, International Business/Trade/Commerce -
International House Toronto
Certificate, English Language and Literature, General -
Collegium
English (British and Commonwealth)