Experience

Supercell

• Finland
• Computer Games
• 400 - 500 Employee

• Consumer and Market Research Lead

  • Oct 2023 - Present

  Head up consumer and market research initiatives for Supercell. Head up consumer and market research initiatives for Supercell.



Freelance

• San Francisco, California, United States

• Market Research Consultant

  • Mar 2022 - Present

  I work with product and marketing teams to help them understand their customers and bring successful products to market. Helping clients in the tech and entertainment industries with marketing and product research, from market sizing and opportunity discovery, pricing and positioning, go-to-market research, developing voice-of-customer programs, and more. I work with product and marketing teams to help them understand their customers and bring successful products to market. Helping clients in the tech and entertainment industries with marketing and product research, from market sizing and opportunity discovery, pricing and positioning, go-to-market research, developing voice-of-customer programs, and more.



Unity

• United States
• Software Development
• 700 & Above Employee

• Head Of Market Research

  • Jul 2015 - Mar 2022

  I led the Market Research team at the world's leading real-time 3D software platform, powering 70% of the world's interactive content reaching 2.5B MAUs. - I built, led and scaled Unity's market research function, helping inform product development and go-to-market strategies as we grew our portfolio from 1 to 30+ products. - Created Unity's Voice of Customer program across marketing and product, with 2.5M users, which is used as a KPI in board and executive reporting. - Established… Show more I led the Market Research team at the world's leading real-time 3D software platform, powering 70% of the world's interactive content reaching 2.5B MAUs. - I built, led and scaled Unity's market research function, helping inform product development and go-to-market strategies as we grew our portfolio from 1 to 30+ products. - Created Unity's Voice of Customer program across marketing and product, with 2.5M users, which is used as a KPI in board and executive reporting. - Established, led and grew Unity's marketing BI team and web analytics team before spinning them out into separate orgs in 2020. - Built out the marketing and business KPIs for Unity's $30B IPO: from definition to measuring to SEC compliance as part of the S-1 filing. Show less I led the Market Research team at the world's leading real-time 3D software platform, powering 70% of the world's interactive content reaching 2.5B MAUs. - I built, led and scaled Unity's market research function, helping inform product development and go-to-market strategies as we grew our portfolio from 1 to 30+ products. - Created Unity's Voice of Customer program across marketing and product, with 2.5M users, which is used as a KPI in board and executive reporting. - Established… Show more I led the Market Research team at the world's leading real-time 3D software platform, powering 70% of the world's interactive content reaching 2.5B MAUs. - I built, led and scaled Unity's market research function, helping inform product development and go-to-market strategies as we grew our portfolio from 1 to 30+ products. - Created Unity's Voice of Customer program across marketing and product, with 2.5M users, which is used as a KPI in board and executive reporting. - Established, led and grew Unity's marketing BI team and web analytics team before spinning them out into separate orgs in 2020. - Built out the marketing and business KPIs for Unity's $30B IPO: from definition to measuring to SEC compliance as part of the S-1 filing. Show less



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Senior Insights Analyst

  • Apr 2012 - Jul 2015

  Managed research for CBS Interactive’s games division, which includes the brands GameSpot, GameFAQs and Giant Bomb. Developed and executed quantitative and qualitative research that delivered strategic insights to executive leadership, sales and product teams. Led marketing and product development for GameSpot Trax, the games industry’s market intelligence tool. Managed research for CBS Interactive’s games division, which includes the brands GameSpot, GameFAQs and Giant Bomb. Developed and executed quantitative and qualitative research that delivered strategic insights to executive leadership, sales and product teams. Led marketing and product development for GameSpot Trax, the games industry’s market intelligence tool.



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Brand Management Consultant

  • Jan 2012 - Apr 2012

  Developed brand marketing campaigns for Sony’s PlayStation 3 console and PlayStation Move peripheral. Developed brand marketing campaigns for Sony’s PlayStation 3 console and PlayStation Move peripheral.



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Product Marketing Manager

  • Jul 2009 - Mar 2011

  Led global marketing for select EA titles. Was primary marketing stakeholder for all aspects of product marketing, from pre-production planning to post-launch lifecycle management. Worked with EA publishing, studios, external agencies, and partners to successfully plan and execute global launch campaigns.

• Product Marketing Manager

  • Oct 2005 - Jun 2009

  Developed the European marketing strategy for over a dozen EA game releases and coordinated with the global Product Marketing team to execute global marketing plans across European territories.

• Assistant Product Marketing Manager

  • Oct 2004 - Oct 2005

  Supported the SVP of European Marketing during the launch of continent-wide strategic initiatives by coordinating centrally led campaigns and driving agendas for regional marketing leads. Provided market insights to the VP of Strategic Planning for EA’s European marketing strategy by conducting research and market analysis for European business planning.



Amadeus

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Associate Marketing Manager

  • Sep 2002 - Sep 2004

  Conducted and analyzed consumer data, performed market and financial analysis, supported and educated account managers by structuring new sales prospects, and created analysis and projection tools. Conducted and analyzed consumer data, performed market and financial analysis, supported and educated account managers by structuring new sales prospects, and created analysis and projection tools.