Ula Traczuk
Digital Marketing Specialist (Campaigns) at Findex- Claim this Profile
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English Full professional proficiency
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Polish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Trading Academy Certified – Strategist
The Trade Desk, Inc.Mar, 2019- Oct, 2024 -
Trading Academy Certified - Professional
The Trade Desk, Inc.Feb, 2019- Oct, 2024 -
Campaign Manager
GoogleNov, 2020- Oct, 2024 -
Google Ads Search
GoogleMar, 2020- Oct, 2024
Experience
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Findex
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Australia
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Financial Services
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700 & Above Employee
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Digital Marketing Specialist (Campaigns)
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Apr 2022 - Present
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inc. Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Campaign Manager
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Nov 2018 - Mar 2022
iNC Digital Media, previously part of Australian Radio Network and now a stand -alone business, but part of The Merchant Wise Group. At iNC we are helping advertisers with online sales and lead generation as well as their digital branding objectives using Paid Search, Social, Display, Video & Content Seeding and EDM’s. • Strategy, build, delivery and optimisation of paid digital media campaigns across paid search, social & programmatic buying iNC Digital Media, previously part of Australian Radio Network and now a stand -alone business, but part of The Merchant Wise Group. At iNC we are helping advertisers with online sales and lead generation as well as their digital branding objectives using Paid Search, Social, Display, Video & Content Seeding and EDM’s. • Strategy, build, delivery and optimisation of paid digital media campaigns across paid search, social & programmatic buying
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Nine
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Australia
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Broadcast Media Production and Distribution
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700 & Above Employee
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Campaign Manager
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Nov 2016 - Nov 2018
Australia’s largest locally owned media company with investments spanning television, video on demand, print, digital, radio and real estate classifieds. • Managed digital campaign briefs, timelines and deliverables within the Nine Performance Team • Set up trafficking and creating testing digital advertising campaigns as well as troubleshooting creative by liaising with external and internal stakeholders • Oversaw day to day operations of over 60 campaigns as well as their deliveries and performance within NSW, QLD & WA markets • Responsible for managing internal team projects, creating how to documentations as well as exploring new opportunities for different products • Worked within budgets and deadlines whilst developing innovative campaigns as per agreed strategy • Delivered regular reports of campaign results, including analysis, insights and evaluation of KPIs to the direct clients as well agencies • Effectively managed, coordinate and develop trusted key relationships with external and internal stakeholders
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McGrath Estate Agents
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Australia
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Real Estate
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700 & Above Employee
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AR Manager
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Mar 2012 - Nov 2016
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AR Officer
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Aug 2011 - Feb 2012
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AIPE - Australian Institute of Professional Education (In Liquidation)
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Australia
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Higher Education
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1 - 100 Employee
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AR Officer
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Oct 2009 - Aug 2011
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Incisive Media
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United Kingdom
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Media Production
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300 - 400 Employee
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Events Assistant
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Dec 2008 - Sep 2009
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Education
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General Assembly
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SGH Warsaw School of Economics
Postgraduate -
Uczelnia Łazarskiego w Warszawie
Master’s Degree