Experience

RubiBrands

• Türkiye
• Technology, Information and Internet
• 1 - 100 Employee

• Amazon Business Growth Partner

  • Apr 2022 - Present



MediAAbroad

• London, United Kingdom

• Director

  • 2015 - Present

  MediAAbroad is a digital media and advertising agency. MediAAbroad provides bespoke digital marketing and advertising strategies, project management and business development consultancy to clients, agencies and publishers. •Consulting clients on digital media marketing & advertising, e-commerce, business development and brand strategies. •Managing and developing senior and executive level client communication and relationships. •Creating and managing various digital media and advertising projects for numerous clients and sectors including gaming, FMCG, furniture, automotive , travel and technology. •Consulting clients on digitalisation process. •Responsible for coordinating and managing projects from brief to execution by liaising between the internal teams and clients •Creating market entry and brand strategies for the international markets with a special focus on Turkey and Middle East Region. •Consulting clients on programmatic advertising, DSP, SSP and ad technology related issues. •Consulting clients and agencies on Amazon advertising solutions such as sponsored ads, sponsored brands, sponsored display and DSP. Show less



Unique Digital and Advertising

• Istanbul, Turkey

• Director of New Business and Advertising

  • 2012 - 2014

  •Responsible for directing new business and advertising department. •Responsible for developing relationships with clients and agencies. •Responsible for creating digital advertising solutions for new and existing clients. •Created unique and successful digital strategies for each client. •Successfully managed numerous digital media campaigns. •Developed PPC (Pay per Click) based extensive digital media plans utilizing, display advertising, search and social media advertising resulted in excellent ROI (Return on Investment) rates. •Responsible for managing relationship with international service providers such as Social Ads Tool and Perfect Audience. •Increased the online sales of brand’s products by utilizing performance based digital marketing and advertising models such as Facebook Re-targeting and Custom Audience (CRM based advertising). Show less



Istanbul Kultur University

• Türkiye
• Higher Education
• 500 - 600 Employee

• Adviser to the Rector

  • 2011 - 2012

  Responsible for directing digital media and advertising strategies. Successfully integrated social and digital media into marketing campaigns. Lead media agency and ad department on media planning and buying process. Successfully managed the social media and online advertising. Created strong brand awareness through the target audience by creating numerous digital and social media projects. Developed unique communication strategies for each brand – faculty. Successfully managed the digital agency selection process. Show less



Digiturk

• Türkiye
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Media Marketing Strategy & Project Manager

  • 2006 - 2010

  •Responsible for directing media research, strategy and project teams. •Increased the advertising revenue by reconstructing pricing structure and formulating unit/price ratio. •Responsible for analysing global and national ad spending data to create media market forecasts •Reviewed and analysed global and national media trends and case studies to create effective media marketing and sales strategies. •Responsible for creating consumer insight, target audience and media consumption analysis with research team. •Responsible for creating advertising projects with sales teams for new and existing clients. •Developed more than 500 influential sponsorship projects for more than 30 TV channels, digital media and interactive platforms. •Responsible for managing relations with top media agencies. •Profitably re-positioned ligtv.com.tr as a leader football site. Show less



Zer Merkezi Hizmetler ve Ticaret A.Ş.

• Türkiye
• Strategic Management Services
• 200 - 300 Employee

• Media Strategy and Buying Manager

  • Oct 2005 - Oct 2006

  •Created strategic media plans for more than 40 group companies including Ford, Fiat, Beko, Opet, Arcelik, Yapı Kredi Bank and Migros. •Responsible for analyzing and optimizing media budgets. •Responsible for analyzing media agency performance and managing relationships with OMD, MindShare and MediaEdge: CIA. •Analyzed ad spending over 100 million dollars as well as competitive media activity. •Managed media buying process for automotive, bank, retail, and IT sectors. •Negotiated and executed media buys with TV, Press, outdoor and internet. •Responsible for creating new media and internet strategies for each company. Show less



OMD Turkey

• Türkiye
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • 2004 - 2005

  Responsible for managing $8 Million media and advertising accounts of Volkswagen, Bridgestone anz Zen. Coordinated the business flow between the agency and the clients. Developed inclusive media strategies and budget plans for each client. Created and presented numerous advertising campaigns with media and creative team for each account. Evaluated and discussed current brand status and media campaigns with the clients. Prepared annual, monthly and weekly media plans utilizing TV, Press, radio and digital media. Show less



CROSSMEDIA USA

• United States
• Advertising Services
• 200 - 300 Employee

• Media Planner/ Buyer

  • 2003 - 2004

  Responsible for managing Dolce International, luxury class hotel and spa chain with 14 different properties all across the United States. Prepared media plans and added value plans for each account. Executed media plans by incorporating local/national broadcast, print, outdoor and online media. Monitored and analyzed media campaign results and competitive media activity. Responsible for managing Dolce International, luxury class hotel and spa chain with 14 different properties all across the United States. Prepared media plans and added value plans for each account. Executed media plans by incorporating local/national broadcast, print, outdoor and online media. Monitored and analyzed media campaign results and competitive media activity.



The New School

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Jan 2001 - Jan 2003

  Provided guidance to students in developing perspectives of the economics of major media forms such as TV, cable, newspaper, magazine, radio and online interactive media. Provided guidance to students in developing perspectives of the economics of major media forms such as TV, cable, newspaper, magazine, radio and online interactive media.