Head of Product

• Nov 2022 - Present

Building new product vertical inside the unicorn Building new product vertical inside the unicorn

Product mentor and founder

• Apr 2022 - Present

Mentorship program for product managers Mentorship program for product managers

Founder, Head of Product

• Feb 2020 - Present

AI based photo service for marathon/race organizers. Enables quick recognition of the runners and athletes by searching them via BIB number. Now works in 4 countries (and counting) - Built e-commerce digital product from the scratch to profitable business with international scale - Raised seed stage investments AI based photo service for marathon/race organizers. Enables quick recognition of the runners and athletes by searching them via BIB number. Now works in 4 countries (and counting) - Built e-commerce digital product from the scratch to profitable business with international scale - Raised seed stage investments

Product advisor to CEO and CPO

• Jun 2022 - Jan 2023

Advising C-suite and product teams on the transformation journey from mono platform to product-driven approach Advising C-suite and product teams on the transformation journey from mono platform to product-driven approach

Chief Product Officer

• Nov 2021 - Oct 2022

Led product development from 0 to 1, from scratch to successful launch • Implemented Agile framework to cross functional teams of developers, product managers, marketers and analysts • Established full product development lifecycle to deliver high class user experience via iOS and Android apps • Crafted and communicated clear product vision to diverse group of stakeholders • Created user personas, conducted customer development sessions to define pain points, JTBDs and unique value proposition • Developed metric tree and implemented analytical systems • Mentoring team of engineers, product designers, QAs and product managers • Launching pivot project to test new hypothesis Launching soon. Stay tuned! Show less

Chief Product Officer, Head of Marketing

• Aug 2021 - Dec 2021

• Prioritized and managed key product features in backlog which reduced time to market of introduction of new impactful features• Orchestrated goal settings (okr, kpi), defining north star metric and product strategy• Led integration across customer journey map with key partners to significantly decrease (10x down) cost of user acquisition and 2x YoY revenue increase for the same products• Managed launch of new web site with 15x increase in lead generation conversions. Scope - cust devs, user research, persona creation, ux/ui supervision, usability tests, implementation of analytics systems with relevant internal and external stakeholders • PnL ownership with end to end responsibility of achieving strategic goals Show less

Chief Product Officer

• Apr 2021 - Aug 2021

Chief Marketing Officer

• Nov 2020 - Apr 2021

Translating our product vision into strategic goals • Successfully set up and launched integrated marketing communication program• Drove product portfolio transformation from one core service to platform approach to triple revenue stream • Launched b2b products as independent business vertical with potential of 30% of overall company’s revenue• Implemented Agile framework to cross functional teams of developers, product managers, marketers and business analysts• Developed a deep understanding of the market and customer segments, their pain points, and jobs-to-be-done. • Created a system to constantly analyze user feedback across online and offline touch points Show less

Microsoft 365 Product marketing manager

• Jul 2018 - Oct 2020

Multi country subsidiary of 24 countries (Eastern Europe and Central Asia):• Planning and execution of marketing and operational activities to meet revenue and scorecard targets for Modern Workplace solution area together with sales and partner teams• GDPR champ, orchestrated creation of whitepaper "GDPR for non EU countries" created by EY• Member of country AI plan for Kazakhstan (v-team)

Cloud Product Marketing Manager

• Mar 2018 - Jun 2018

• Responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business and marketing planning in Kazakhstan and 8 other countries• Planning and executing activity that promotes Microsoft Cloud solutions • Maintaining product knowledge and evangelizing the product internally and externally to Press, enthusiasts, influencers and pre-sales customer scenarios• Providing product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, • Adjust and provide differentiated value proposition and compelling, localized product-related content• Helping Subsidiary in achieving revenue targets and ownership of Scorecard metrics like active usage of cloud services Show less

Windows Business Group Leader for multi country region (9 countries), MACH MBA

• Nov 2016 - Mar 2018

• end-to-end accountability for the Windows OS business in the Kazakhstan, Azerbaijan, Belarus, Armenia, Mongolia and Central Asia countries including planning, execution and governance.• responsible for close cross-group collaboration across segments to ensure local execution of strategies and tactics to further drive the business. • building deep audience insight, including understanding audience segmentation; their attitudes and purchase behaviors. Based on these insights, build locally relevant customer offers and co-marketing partnerships and integrate into the commercial and consumer sales motions Show less

Director of Marketing

• Apr 2015 - Nov 2016

Digital marketing agency focused on blending strategic business solutions include product development, content strategies & pay per click management. Google Partner in Kazakhstan. • Developed a customer acquisition system which provides the company with a constant stream of projects • Built a crm and front office processes, that up to 65% of monthly income comes from regular and returning customers • Managed project teams, providing customers with high return on marketing investments • Developed and implemented media, business and marketing strategies for numerous clients Show less

Executive Director

• Nov 2014 - Dec 2015

Private/growth equity fund with focus on retail and e-commerce projects. • developed and implemented a system for screening investment proposals, consisting of financial modeling with different scenarios, business valuation, review and analysis of the industry prior to the decision-making process • negotiated on behalf of the Fund, discussed the terms and structure of the deals, which led to more favorable conditions in the final agreement with partners • reduced expenses and optimized cost structure of portfolio companies by matching fund resources and the needs of companies • participated in the strategic planning of portfolio companies, which resulted in long-term contracts with international customers Two portfolio projects: http://supernanny.kz - "uber" for nannies and babysitters http://smart-shelf-solutions.com - solution for remote inventory monitoring at point of sales Show less

Co-founder and Director

• Jan 2011 - May 2015

Online and offline retailer which helps clients to make informed decisions using social networks, fastest feedback and excellent service Official partner of Apple, Samsung, Moleskine and Leica Camera It is a social commerce website which helps clients to make informed decisions using social networks, fastest feedback, network of virtual friends and excellent service. BFF.kz has 2 boutiques in major cities of Kazakhstan Almaty and Astana. These boutiques help to implement a combined offline and online business model. This business model allows to better serve many different clients' needs. • launched an online store with direct shipments from Apple, HTC and other vendors for the purpose of proof of concept for further business development • built a system of sales from zero to a steady income of $ 2 million per year, including retail sales, e-commerce and corporate sales • attracted investment which has greatly expanded the business and launch new stores in Astana and Almaty • raised brand awareness through the implementation of marketing (SMM and traditional) and PR campaigns, including publications in Forbes magazine and other business related media • Awarded as the best internet shop in Kazakhstan in 2012 Show less

Co-founder, International Business Development Officer

• Oct 2012 - Mar 2014

Web service for printing photo products like polaroid cards and canvas from instagram accounts. Operated across Eurasia with production centres in Kazakhstan and Eastern Europe. - Implemented idea from the scratch to sustainable status - Led web development of the service - Found production partners - Planned marketing and PR activities - Negotiated with investors to raise equity financing Web service for printing photo products like polaroid cards and canvas from instagram accounts. Operated across Eurasia with production centres in Kazakhstan and Eastern Europe. - Implemented idea from the scratch to sustainable status - Led web development of the service - Found production partners - Planned marketing and PR activities - Negotiated with investors to raise equity financing

Owner and Director

• Jun 2009 - Jun 2012

Supplier of hardware and software solutions to B2B sector. • Established long-term relationships with customers • Certified company by ISO standards • Awarded as “Trusted Supplier” • Won lawsuit in courtroom Successfully sold company to new owner Supplier of hardware and software solutions to B2B sector. • Established long-term relationships with customers • Certified company by ISO standards • Awarded as “Trusted Supplier” • Won lawsuit in courtroom Successfully sold company to new owner

Senior Financial Analyst

• 2009 - 2009

Largest enterprise in the Republic of Kazakhstan, focusing in the construction, reconstruction and repair of all types of superstructure of the trunk, industrial and access railroads. • Participated in consolidation of financial statements of 15 branches • Adapted and converted financial statements in a format of IFRS • Prepared reports to head company for providing financial information on London Stock Exchange Largest enterprise in the Republic of Kazakhstan, focusing in the construction, reconstruction and repair of all types of superstructure of the trunk, industrial and access railroads. • Participated in consolidation of financial statements of 15 branches • Adapted and converted financial statements in a format of IFRS • Prepared reports to head company for providing financial information on London Stock Exchange

Country Manager

• Apr 2006 - Apr 2008

Representative in Kazakhstan with sales and project management responsibilities. Representative in Kazakhstan with sales and project management responsibilities.

Co Founder, sales and project management

• Jan 2004 - Aug 2005

Web studio Web studio

Media Officer

• Mar 2004 - Nov 2004

Professional football club playing in Kazakhstan Premier League. • Launched and managed official web site • Wrote articles and game reports • Organaised press conferences with club’s representatives after each game • Coordinated relationships with fans • Established merchandise production and selling processes Professional football club playing in Kazakhstan Premier League. • Launched and managed official web site • Wrote articles and game reports • Organaised press conferences with club’s representatives after each game • Coordinated relationships with fans • Established merchandise production and selling processes