Graphic Designer

• Apr 2022 - Present

Visual Design Lead

• Dec 2021 - Oct 2022

As a Visual Design Lead at Genesys Tech Hub, I led and mentored a team of visual designers, providing guidance and feedback to ensure high-quality design work. I collaborated with product managers, UX designers, developers, and other stakeholders to define design requirements and create compelling visual designs aligned with business objectives.My accomplishments include developing and implementing design strategies that reflect the company's brand identity and messaging across all channels and touchpoints. I created and maintained design documentation, including style guides, design systems, and other visual design assets, to ensure consistency and quality across all projects. I managed design projects from concept to execution, ensuring deadlines were met and deliverables were of high quality.I also stayed up-to-date with design trends, emerging technologies, and industry best practices to ensure our designs were innovative and effective. I presented design concepts and ideas to stakeholders and incorporated feedback to refine designs. Additionally, I collaborated with marketing teams to create visual campaign assets, including web pages, email templates, social media graphics, and more.

Visual Designer

• Mar 2021 - Oct 2022

As a Designer at Genesys Tech Hub, I specialized in creating campaign materials for clients using software such as Figma, Photoshop, Illustrator, and Indesign. I led a team to create brand identities that reflected the message and purpose of the brand, collaborating with web developers to create in-house websites and products. I consulted for clients on brand strategies and marketing campaigns and collaborated with teammates to create social media designs and campaign videos for the company's social media.Some notable projects I worked on include:Laviemedic, where I collaborated with my teammates to create the brand identity and marketing material for a hospital management system.Ahiam, a personalized local market shopping tool, where I developed a brand identity.Genesys Easter Lottery Campaign, where I contributed to the campaign design.StartUp Boost Diary, a campaign focused on telling the story of various startups that have passed through the Genesys Tech Hub StartUp Boost program, where I took the photographs and shot the videos.Learnable 21' campaign, a 6-month internship program for young people looking to get into tech, where I contributed to the campaign design.

Product Design Intern

• Jul 2020 - Feb 2021

Led teams in adopting agile methodologies to build user-centric productsDesigned and prototyped user interfaces that met user needs using tools such as Figma, Photoshop, and IllustratorDocumented the internship experience through storytelling using video, using tools such as Notion, Milanote, and LoomDesigned an online learning platform called Cerebrum that aimed to democratize education using emerging technologiesShot a documentary called "The Learnable Experience" that showcased the participants and facilitators of the Learnable program and their experiences

Student Intern

• May 2018 - Oct 2018

Hands-on experience on how engineering manufacturing processes is run from inception to delivery to the intended customer. Hands-on experience on how engineering manufacturing processes is run from inception to delivery to the intended customer.