Experience

Hyper Digital Partners

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Partner – EMEA

  • 2023 - Present

  Leading growth & digital transformation for start-ups, scale-ups & late stage ventures across SSA. Leading growth & digital transformation for start-ups, scale-ups & late stage ventures across SSA.



Ad Dynamo

• South Africa

• Client Solutions Manager, Meta

  • Oct 2022 - Mar 2023

  Collaborated with Africa's most ambitious brands to unlock business growth through digital using Meta's suite of resources. • Owned and managed a portfolio of high-value clients including Konga, Moniepoint, Transsion, PayDay, etc. • Collaborated closely with Client Partners to develop and implement marketing solutions tailored to meet partners' specific business objectives. • Analyzed data and insights from partner campaign performances to identify areas of opportunity, inform… Show more Collaborated with Africa's most ambitious brands to unlock business growth through digital using Meta's suite of resources. • Owned and managed a portfolio of high-value clients including Konga, Moniepoint, Transsion, PayDay, etc. • Collaborated closely with Client Partners to develop and implement marketing solutions tailored to meet partners' specific business objectives. • Analyzed data and insights from partner campaign performances to identify areas of opportunity, inform strategic decisions, and optimize Meta campaign performance to increase partner ROI. • Served as an external product consultant, educating clients and agencies on Meta's product solutions and driving product adoption, resulting in a 25% increase in product utilization among partners. • Guided the media, creative and measurement strategy, planning, and implementation of campaigns to deliver against partner objectives and KPIs. • Oversaw measurement strategy, tracking, and results delivery, providing partners with actionable insights to drive data-driven decision-making. • Project-managed internal operations and complex work streams, ensuring seamless execution of campaigns and exceeding partner delivery timelines. • Oversaw internal account operations (e.g. troubleshooting issues, account set up, etc.) Show less Collaborated with Africa's most ambitious brands to unlock business growth through digital using Meta's suite of resources. • Owned and managed a portfolio of high-value clients including Konga, Moniepoint, Transsion, PayDay, etc. • Collaborated closely with Client Partners to develop and implement marketing solutions tailored to meet partners' specific business objectives. • Analyzed data and insights from partner campaign performances to identify areas of opportunity, inform… Show more Collaborated with Africa's most ambitious brands to unlock business growth through digital using Meta's suite of resources. • Owned and managed a portfolio of high-value clients including Konga, Moniepoint, Transsion, PayDay, etc. • Collaborated closely with Client Partners to develop and implement marketing solutions tailored to meet partners' specific business objectives. • Analyzed data and insights from partner campaign performances to identify areas of opportunity, inform strategic decisions, and optimize Meta campaign performance to increase partner ROI. • Served as an external product consultant, educating clients and agencies on Meta's product solutions and driving product adoption, resulting in a 25% increase in product utilization among partners. • Guided the media, creative and measurement strategy, planning, and implementation of campaigns to deliver against partner objectives and KPIs. • Oversaw measurement strategy, tracking, and results delivery, providing partners with actionable insights to drive data-driven decision-making. • Project-managed internal operations and complex work streams, ensuring seamless execution of campaigns and exceeding partner delivery timelines. • Oversaw internal account operations (e.g. troubleshooting issues, account set up, etc.) Show less



Eskimi DSP

• Ad Operations Manager

  • Oct 2020 - Oct 2022

  Managed a client portfolio of over $3M and partnered with global brands to drive brand awareness, optimize customer acquisitions and grow revenue. • Managed an annual advertising budget of $3M+ across across multiple RTB channels for clients such as MTN, Nokia, Fairmoney, Credpal, Canal+, Danone, etc. • Led a high-performing team of AdOperations specialists across West & East Africa, ensuring the flawless execution of digital advertising initiatives. • Developed and implemented… Show more Managed a client portfolio of over $3M and partnered with global brands to drive brand awareness, optimize customer acquisitions and grow revenue. • Managed an annual advertising budget of $3M+ across across multiple RTB channels for clients such as MTN, Nokia, Fairmoney, Credpal, Canal+, Danone, etc. • Led a high-performing team of AdOperations specialists across West & East Africa, ensuring the flawless execution of digital advertising initiatives. • Developed and implemented best practices that significantly improved campaign efficiency, contributing to a revenue uplift of ~$1.9M. • Acquired 3M+ users for four fintech products spanning three markets, achieving a remarkable average of 40% 90-days retention rate. • Decreased Cost Per Install by 30% for one of Africa's leading telecom companies while achieving a 55% increase in Month-on-Month customer acquisition. • Implemented retention strategies for travel clients across Africa with an average CAC of $0.8. • Collaborated with clients to implement retention strategies leading to an increase in Monthly Active Users by 35% through efficient product development. • Partnered with the sales team to increase client renewal rates and advertising spend on partner ad exchanges channels. • Maintained cross-functional communication and reporting with internal and external stakeholders. Show less Managed a client portfolio of over $3M and partnered with global brands to drive brand awareness, optimize customer acquisitions and grow revenue. • Managed an annual advertising budget of $3M+ across across multiple RTB channels for clients such as MTN, Nokia, Fairmoney, Credpal, Canal+, Danone, etc. • Led a high-performing team of AdOperations specialists across West & East Africa, ensuring the flawless execution of digital advertising initiatives. • Developed and implemented… Show more Managed a client portfolio of over $3M and partnered with global brands to drive brand awareness, optimize customer acquisitions and grow revenue. • Managed an annual advertising budget of $3M+ across across multiple RTB channels for clients such as MTN, Nokia, Fairmoney, Credpal, Canal+, Danone, etc. • Led a high-performing team of AdOperations specialists across West & East Africa, ensuring the flawless execution of digital advertising initiatives. • Developed and implemented best practices that significantly improved campaign efficiency, contributing to a revenue uplift of ~$1.9M. • Acquired 3M+ users for four fintech products spanning three markets, achieving a remarkable average of 40% 90-days retention rate. • Decreased Cost Per Install by 30% for one of Africa's leading telecom companies while achieving a 55% increase in Month-on-Month customer acquisition. • Implemented retention strategies for travel clients across Africa with an average CAC of $0.8. • Collaborated with clients to implement retention strategies leading to an increase in Monthly Active Users by 35% through efficient product development. • Partnered with the sales team to increase client renewal rates and advertising spend on partner ad exchanges channels. • Maintained cross-functional communication and reporting with internal and external stakeholders. Show less



Opera

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Digital Marketing Specialist

  • Dec 2019 - Sep 2020

  Devised & implemented digital campaign strategies at Opera Ads for over 100+ businesses across Africa as well as top multinational brands such as Miniso, 9Mobile, Lifemate, MoChat & KreditPedia while managing monthly spends for clients to the tune of $25,000+ monthly across various industries such as fintech, ecommerce, OTT & FMCG amongst others. • Managed and grew monthly spends for clients to the tune of $25,000+. • Devised and implemented strategies via social media and… Show more Devised & implemented digital campaign strategies at Opera Ads for over 100+ businesses across Africa as well as top multinational brands such as Miniso, 9Mobile, Lifemate, MoChat & KreditPedia while managing monthly spends for clients to the tune of $25,000+ monthly across various industries such as fintech, ecommerce, OTT & FMCG amongst others. • Managed and grew monthly spends for clients to the tune of $25,000+. • Devised and implemented strategies via social media and programmatic display ads for user acquisition, retention, remarketing & brand awareness for over 100+ businesses across Africa. • Increased conversion rate for an edtech brand by 25% with effective A/B tests, paid social campaign and proper data analysis. • Retained 85% of all key accounts by meeting and surpassing set KPIs per campaign. Show less Devised & implemented digital campaign strategies at Opera Ads for over 100+ businesses across Africa as well as top multinational brands such as Miniso, 9Mobile, Lifemate, MoChat & KreditPedia while managing monthly spends for clients to the tune of $25,000+ monthly across various industries such as fintech, ecommerce, OTT & FMCG amongst others. • Managed and grew monthly spends for clients to the tune of $25,000+. • Devised and implemented strategies via social media and… Show more Devised & implemented digital campaign strategies at Opera Ads for over 100+ businesses across Africa as well as top multinational brands such as Miniso, 9Mobile, Lifemate, MoChat & KreditPedia while managing monthly spends for clients to the tune of $25,000+ monthly across various industries such as fintech, ecommerce, OTT & FMCG amongst others. • Managed and grew monthly spends for clients to the tune of $25,000+. • Devised and implemented strategies via social media and programmatic display ads for user acquisition, retention, remarketing & brand awareness for over 100+ businesses across Africa. • Increased conversion rate for an edtech brand by 25% with effective A/B tests, paid social campaign and proper data analysis. • Retained 85% of all key accounts by meeting and surpassing set KPIs per campaign. Show less



Jumia Group

• Nigeria
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Associate | On-Demand Services

  • Nov 2018 - Dec 2019

  As Marketing Associate at Jumia, I was responsible for optimizing customer retention and implementing above-the-line marketing and promotional offline marketing activities. • Implemented a 360 campaign for Black Friday across paid social media, radio and out-of-home which increased order volumes by 300%. • Grew customer retention rate by 45% in under 4 months by implementing optimised email marketing and push notification campaigns. • Revamped vendor onboarding process that helped… Show more As Marketing Associate at Jumia, I was responsible for optimizing customer retention and implementing above-the-line marketing and promotional offline marketing activities. • Implemented a 360 campaign for Black Friday across paid social media, radio and out-of-home which increased order volumes by 300%. • Grew customer retention rate by 45% in under 4 months by implementing optimised email marketing and push notification campaigns. • Revamped vendor onboarding process that helped to grow average revenues per vendor by 18% within two weeks post-onboarding. • Created bundle initiatives for vendors which led to a 15% increase in customer Average Order Value across three major cities. Show less As Marketing Associate at Jumia, I was responsible for optimizing customer retention and implementing above-the-line marketing and promotional offline marketing activities. • Implemented a 360 campaign for Black Friday across paid social media, radio and out-of-home which increased order volumes by 300%. • Grew customer retention rate by 45% in under 4 months by implementing optimised email marketing and push notification campaigns. • Revamped vendor onboarding process that helped… Show more As Marketing Associate at Jumia, I was responsible for optimizing customer retention and implementing above-the-line marketing and promotional offline marketing activities. • Implemented a 360 campaign for Black Friday across paid social media, radio and out-of-home which increased order volumes by 300%. • Grew customer retention rate by 45% in under 4 months by implementing optimised email marketing and push notification campaigns. • Revamped vendor onboarding process that helped to grow average revenues per vendor by 18% within two weeks post-onboarding. • Created bundle initiatives for vendors which led to a 15% increase in customer Average Order Value across three major cities. Show less



Wattpad

• Canada
• Technology, Information and Internet
• 700 & Above Employee

• Engagement Ambassador

  • Nov 2017 - Apr 2019

  Developed new projects aimed at user retention based on behavioral analysis and trends as well as also working on promotional campaigns of brands such as Netflix, FOX Studio, Marriott Traveler. Managed community profiles and assisted in workshops for user success; solely published guide with over 15,000 readers to date. Developed new projects aimed at user retention based on behavioral analysis and trends as well as also working on promotional campaigns of brands such as Netflix, FOX Studio, Marriott Traveler. Managed community profiles and assisted in workshops for user success; solely published guide with over 15,000 readers to date.



Titus Decali

• Design

• Growth Marketing Executive

  • Aug 2018 - Dec 2018

  Worked with the product team to ship new features and products following customer-centric market and competitive analyses. Generated 6,000+ leads for outbound marketing on SaaS products. Worked with the product team to ship new features and products following customer-centric market and competitive analyses. Generated 6,000+ leads for outbound marketing on SaaS products.