Experience

Groundley

• Denmark
• IT System Design Services
• 1 - 100 Employee

• Co-Founder

  • Aug 2022 - Present

  Viborg, Middle Jutland, Denmark Groundley is the fastest way for SMEs to visualise their sustainability results. With Groundley SMEs assemble all their sustainability data in one platform, and in 15 minutes create dashboards that on a monthly basis show their sustainability improvements.



Create it REAL

• Denmark
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Teamlead for Realvision Online

  • Apr 2021 - Jul 2022

  Aalborg, North Jutland, Denmark At Create it REAL, I was head of the team working on growing the SaaS tool REALvision Online from a few hundred to a million users. I was responsible for product management, data analysis, stakeholder management, and attraction of new users. Greatest achievements: - Reached from 0 to +200 customers - Setting up tracking and dashboards enabling the team to see how the users use the tool - Setting up a structure for planning improvements, experiments, and new features - Made a… Show more At Create it REAL, I was head of the team working on growing the SaaS tool REALvision Online from a few hundred to a million users. I was responsible for product management, data analysis, stakeholder management, and attraction of new users. Greatest achievements: - Reached from 0 to +200 customers - Setting up tracking and dashboards enabling the team to see how the users use the tool - Setting up a structure for planning improvements, experiments, and new features - Made a premium tier that converted users at a rate of 3% Show less



Gammelbys

• Denmark
• Advertising Services
• 1 - 100 Employee

• Marketing Automation Lead

  • Aug 2020 - Mar 2021

  Aarhus C, Middle Jutland, Denmark At Gammelbys I was responsible for helping the agency's customers to get the maximum out of their marketing automation solution. I was also lead on developing the agency's tracking, automation, and integration competencies. Responsibilities: - Helping customers get the most out of their marketing solutions. - Improving the agency's knowledge and processes regarding technical marketing - Proactively involved in sales and forecasting. Greatest internal achievements: -… Show more At Gammelbys I was responsible for helping the agency's customers to get the maximum out of their marketing automation solution. I was also lead on developing the agency's tracking, automation, and integration competencies. Responsibilities: - Helping customers get the most out of their marketing solutions. - Improving the agency's knowledge and processes regarding technical marketing - Proactively involved in sales and forecasting. Greatest internal achievements: - Implemented dashboards as a tool for reporting and an add-on product to customers' MA solutions. - Partnered up with Active Campaign and implemented the system as a new product in the portfolio - Improved Gammelbys forecast procedures, by moving the processes into cloud software and giving the team proper training. - Optimised the processes regarding CRM, to strengthen the ongoing sales. Build pipeline, set notifications, added custom fields and trained the team in the usage. Show less



Ditmer a/s

• Marketing Manager

  • Aug 2018 - Jul 2020

  Århus Area, Denmark Ditmer is an Aarhus-based software consultancy with main competencies in helping mid-to-large-sized companies and governmental institutions succeed in growing together with technological development. I was Responsible for gathering sales leads and driving the development of the marketing department consisting of 3 employees. The position included strategic, tactical, and operational planning, content generation, SEO, social advertising, attribution, marketing automation, and hiring… Show more Ditmer is an Aarhus-based software consultancy with main competencies in helping mid-to-large-sized companies and governmental institutions succeed in growing together with technological development. I was Responsible for gathering sales leads and driving the development of the marketing department consisting of 3 employees. The position included strategic, tactical, and operational planning, content generation, SEO, social advertising, attribution, marketing automation, and hiring. Greatest results and responsibilities: - Creating lead campaigns gathering government sales leads at a prize of 100 DDK. - Lead on transforming the firm's marketing mindset from short to long-term. - Lead on the development of the marketing team. - Project Lead on the development of the new website and implementation of marketing automation. Show less



Iværksætterhistorier

• Denmark
• Online Audio and Video Media

• Podcast Creater and Host

  • Aug 2017 - Oct 2018

  Denmark I have always loved to tell stories. Therefore I decided to learn how the podcast media works and combine it with my interest in entrepreneurship. In the podcast, I interviewed successful entrepreneurs who told their stories from start to success. I have now handed the podcast to Esben Brandborg Østerby and I'm happy to see that so many people like the podcast. Results: When I left the podcast it had 7000 monthly listeners and had become the biggest entrepreneurial podcast in Denmark.



Freeway ApS

• Denmark
• Technology, Information and Internet
• 1 - 100 Employee

• SEO & Facebook Ads Specialist

  • Nov 2017 - Jul 2018

  Viborg I was responsible for optimizing SEO performance and conducting data optimization analysis' of marketing processes and customer journeys. Furthermore, I was responsible for planning and executing the Facebook ads tactic. I was mostly working on the companies Dating.dk, Plusbog.dk, and Roomservice.dk. Greatest achievements: - #1 on Google for Author keywords like "Jo Nesbø" "Katrine Engberg" and "Dan Brown" - Lead on technically SEO optimizing of the Roomservice.dk website together… Show more I was responsible for optimizing SEO performance and conducting data optimization analysis' of marketing processes and customer journeys. Furthermore, I was responsible for planning and executing the Facebook ads tactic. I was mostly working on the companies Dating.dk, Plusbog.dk, and Roomservice.dk. Greatest achievements: - #1 on Google for Author keywords like "Jo Nesbø" "Katrine Engberg" and "Dan Brown" - Lead on technically SEO optimizing of the Roomservice.dk website together with a developer - Lead on assembling a team of book bloggers who continually created blogposts for the Plusbog.dk blog. The team was also used for link-building purposes. - Created standards for ongoing on-site optimization tasks. Show less



Spinnaker Nordic

• Denmark
• Advertising Services
• 1 - 100 Employee

• SEO Strategist - Fixed term

  • Apr 2017 - Oct 2017

  Esbjerg Area, Denmark At Spinnaker Nordic I was part of the team responsible for conducting SEO practices like Keyword analysis, on-page SEO, Text writing, and Link-building for customers. Furthermore, I helped plan the Spincast podcast.