Fernando Uehara
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English Full professional proficiency
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Spanish Full professional proficiency
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Portuguese Native or bilingual proficiency
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Bio
José Paulo
Fernando foi meu aluno em duas disciplinas no curso de pós-graduação em gestão de pesquisa de mercado, opinião e mídia da Fundação Escola de Sociologia e Política de São Paulo. Ele foi um excelente aluno, muito comprometido, sério, conhecedor da área. Acredito que ele tenha um alto potencial para trabalhos de pesquisa de qualquer natureza.
Ricardo Contrera
Fernando is compromised with his job and is extremely creative on his ideas. Some of the best presentations I did to my clients were made by Fernando. He is very concise and objective on his thoughts.
Sérgio Pinto 塞尔吉奥·平图
Fernando is one of the new talents of the market research industy. He'd experienced different roles and positions with the same success. Now, that he's deepering his analytic capabilities I expect to see Fernando Uehara recognized as a high flyer in this market very shortly.
José Paulo
Fernando foi meu aluno em duas disciplinas no curso de pós-graduação em gestão de pesquisa de mercado, opinião e mídia da Fundação Escola de Sociologia e Política de São Paulo. Ele foi um excelente aluno, muito comprometido, sério, conhecedor da área. Acredito que ele tenha um alto potencial para trabalhos de pesquisa de qualquer natureza.
Ricardo Contrera
Fernando is compromised with his job and is extremely creative on his ideas. Some of the best presentations I did to my clients were made by Fernando. He is very concise and objective on his thoughts.
Sérgio Pinto 塞尔吉奥·平图
Fernando is one of the new talents of the market research industy. He'd experienced different roles and positions with the same success. Now, that he's deepering his analytic capabilities I expect to see Fernando Uehara recognized as a high flyer in this market very shortly.
José Paulo
Fernando foi meu aluno em duas disciplinas no curso de pós-graduação em gestão de pesquisa de mercado, opinião e mídia da Fundação Escola de Sociologia e Política de São Paulo. Ele foi um excelente aluno, muito comprometido, sério, conhecedor da área. Acredito que ele tenha um alto potencial para trabalhos de pesquisa de qualquer natureza.
Ricardo Contrera
Fernando is compromised with his job and is extremely creative on his ideas. Some of the best presentations I did to my clients were made by Fernando. He is very concise and objective on his thoughts.
Sérgio Pinto 塞尔吉奥·平图
Fernando is one of the new talents of the market research industy. He'd experienced different roles and positions with the same success. Now, that he's deepering his analytic capabilities I expect to see Fernando Uehara recognized as a high flyer in this market very shortly.
José Paulo
Fernando foi meu aluno em duas disciplinas no curso de pós-graduação em gestão de pesquisa de mercado, opinião e mídia da Fundação Escola de Sociologia e Política de São Paulo. Ele foi um excelente aluno, muito comprometido, sério, conhecedor da área. Acredito que ele tenha um alto potencial para trabalhos de pesquisa de qualquer natureza.
Ricardo Contrera
Fernando is compromised with his job and is extremely creative on his ideas. Some of the best presentations I did to my clients were made by Fernando. He is very concise and objective on his thoughts.
Sérgio Pinto 塞尔吉奥·平图
Fernando is one of the new talents of the market research industy. He'd experienced different roles and positions with the same success. Now, that he's deepering his analytic capabilities I expect to see Fernando Uehara recognized as a high flyer in this market very shortly.
Experience
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Ginger
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Brazil
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Market Research
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1 - 100 Employee
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Project Leader
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Jan 2022 - Present
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IQSOLUTIONS
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São Paulo Area, Brazil
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Consultor de Pesquisa de Mercado / Inteligência de Mercado
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Jul 2013 - Feb 2022
Elaboração e coordenação de projetos de Pesquisa de Mercado Desenvolvimento de Projetos de Inteligência de Mercado em empresas Análise de potencial de mercado com dados de georeferenciamento Análise de satisfação de clientes Metodologias qualitativas: Entrevistas em profundidade e Moderação de focus groups Elaboração e coordenação de projetos de Pesquisa de Mercado Desenvolvimento de Projetos de Inteligência de Mercado em empresas Análise de potencial de mercado com dados de georeferenciamento Análise de satisfação de clientes Metodologias qualitativas: Entrevistas em profundidade e Moderação de focus groups
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OnYou
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Brazil
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Research
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1 - 100 Employee
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Data Intelligence Consultant
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Aug 2021 - Dec 2021
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ILUMEO
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Brazil
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Advertising Services
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1 - 100 Employee
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Consultor associado
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Oct 2018 - Nov 2021
Planejamento e análise de projetos de pesquisa de mercado e data mining. Planejamento e análise de projetos de pesquisa de mercado e data mining.
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Ekantika Consultoria
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Brazil
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Business Consulting and Services
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1 - 100 Employee
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Consumer and Market Insights Consultant
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Mar 2016 - Nov 2016
CONSULTOR alocado na ViaVarejo (Casas Bahia, Ponto Frio e CNOVA) para: Mapeamento de processos Análise de sortimento de produtos direcionado para resultados de vendas e segmentos de clientes Modelos estatísticos de otimização de resultado Análise de multicanalidade CONSULTOR alocado na ViaVarejo (Casas Bahia, Ponto Frio e CNOVA) para: Mapeamento de processos Análise de sortimento de produtos direcionado para resultados de vendas e segmentos de clientes Modelos estatísticos de otimização de resultado Análise de multicanalidade
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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CMI Regional Coordinator
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Dec 2012 - Jun 2013
Deep understanding of consumer behavior in each country in LATAM; Analysis of market data (Nielsen, Kantar World Panel, adhoc and tracking studies, as well as other sources) reports for each individual market; Relationship and network building with local teams (LATAM); Planning and management of the regional research budget; Responsible for selection of service providers, project planning, insights building, and internal presentations and workshops Deep understanding of consumer behavior in each country in LATAM; Analysis of market data (Nielsen, Kantar World Panel, adhoc and tracking studies, as well as other sources) reports for each individual market; Relationship and network building with local teams (LATAM); Planning and management of the regional research budget; Responsible for selection of service providers, project planning, insights building, and internal presentations and workshops
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Ipsos
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France
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Market Research
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700 & Above Employee
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Market Research Professional - account manager
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Sep 2011 - Dec 2012
Responsible for all project aspects: from planning, proposal, execution, to final presentation Team building, performance evaluation, individual goals, and coaching Regional projects, including in loco coordination in 3 countries (Argentina, Chile, and Dominican Republic) Budget management (P&L) Ipsos Brazil lead for Samsung: responsible for standardization and contact point with other Ipsos business units Clients: Samsung, Microsoft, Google, Vivo, Intel, Claro, Nextel, Pepsico, Itau, and Sascar Show less
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Kantar IBOPE Media
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Brazil
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Research
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700 & Above Employee
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Market Research Professional - senior executive
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Dec 2009 - Sep 2011
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Market Research Professional
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Feb 2008 - Jul 2009
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Quality Manager
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May 2006 - Apr 2007
Development and analysis of key indicators . Monthly presentation to stakeholders (quality results, accreditation evolution, and new guidelines) Trained leaders about new process management tools (PDCA, SWOT, and FMEA) Evaluation of providers’ processes Development and analysis of key indicators . Monthly presentation to stakeholders (quality results, accreditation evolution, and new guidelines) Trained leaders about new process management tools (PDCA, SWOT, and FMEA) Evaluation of providers’ processes
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Market Research Professional
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2007 - 2007
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Product Manager
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2005 - 2006
Business Plan management Quality management according to international standards from ONA and ANVISA Built local teams of specialists Member of international meeting for new technologies and sales strategies Technical revision of operational guides Business Plan management Quality management according to international standards from ONA and ANVISA Built local teams of specialists Member of international meeting for new technologies and sales strategies Technical revision of operational guides
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Education
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2006 - 2008
Fundação Escola de Sociologia e Política
Graduate, Market Research Management
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