Udi Baran

Co-Founder & CEO at StarPlants Food Technology Co., Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Shanghai, China, CN
Languages
  • Hebrew -
  • English -

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5.0

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Connie Kang

Working with Udi is really a greart experience because of his charming personality. His leadership skill, execution ability and professional working influenced a lot to all of us. Also his cross-cultural knowledge encouraged all to achieve more for the company.

Karen Yanqun Wu

Udi has very rich experience on managing a business with P&L responsibility. He is a outstanding leader who has strong capability on both vision and execution. Most remarkable, he has strong adaptability to work cross multi-culture and understand Chinese market and culture very well.

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Experience

    • China
    • Food and Beverage Services
    • 1 - 100 Employee
    • Co-Founder & CEO
      • Jul 2021 - Present

      StarPlants is a food tech, lifestyle startup, developing, producing, and selling plant-based drinks and snacks. Our products are healthy, safe, and nutritious, keeping sustainability principles. StarPlants is a food tech, lifestyle startup, developing, producing, and selling plant-based drinks and snacks. Our products are healthy, safe, and nutritious, keeping sustainability principles.

    • China
    • Business Consulting and Services
    • 1 - 100 Employee
    • General Manager
      • Mar 2016 - Present

      ZeYuan provides a business gate for foreign companies in China and Asia. We are helping our customers introduce unique products and technologies to the Chinese market in segments such as nutritional food, plant-based alternatives, food ingredients, and more. We provide business services for companies that are planning to enter the Asian markets and we also provide sourcing services for companies that would like to purchase from China or manufacture in China. More details are on www.zeyuanconsultant.com Show less

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • General Manager
      • Dec 2011 - Mar 2016

      CHS Ningbo is manufacturing and selling Functional and Textured Soy Protein Concentrates as an ingredient to the processed meat industry and other food applications. The company sells its products in China and worldwide. CHS Ningbo is part of the CHS Inc., the largest food and energy cooperative in the US. CHS Ningbo is manufacturing and selling Functional and Textured Soy Protein Concentrates as an ingredient to the processed meat industry and other food applications. The company sells its products in China and worldwide. CHS Ningbo is part of the CHS Inc., the largest food and energy cooperative in the US.

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • President & CEO
      • Feb 2009 - Aug 2011

      Leading the company and be responsible for the total P&L; during 2 years the company sales grew by 20% YoY, profit was positive and sustainable and we managed to establish a stable 2 tier channel network. The company became cost-efficient, with high positive cash-flow and increasing market share in China. Leading the company and be responsible for the total P&L; during 2 years the company sales grew by 20% YoY, profit was positive and sustainable and we managed to establish a stable 2 tier channel network. The company became cost-efficient, with high positive cash-flow and increasing market share in China.

    • Finland
    • Telecommunications
    • 700 & Above Employee
    • Head of Sales, Broadband Access/IP & Transport, G. China
      • Jan 2007 - Jan 2009

    • Telecommunications
    • 1 - 100 Employee
    • Regional Sales Manager - APAC
      • Dec 2003 - Dec 2006

      I am responsible for selling access products in the broadband and 3G networks in Asia/Pacific. The customers are the 1st and 2nd tier carriers, mainly in Korea, China, Taiwan and Australia. Since Seabridge is a subsidiary company of Siemens, most of the work is done together with the local sales team of Siemens in each country. I am responsible for selling access products in the broadband and 3G networks in Asia/Pacific. The customers are the 1st and 2nd tier carriers, mainly in Korea, China, Taiwan and Australia. Since Seabridge is a subsidiary company of Siemens, most of the work is done together with the local sales team of Siemens in each country.

    • VP Sales
      • 2002 - 2003

    • VP Sales & Marketing
      • 2000 - 2002

    • Partner
      • 1999 - 2000

      Representing Israeli technologies in the field of Banking, Video and Telecommunications in the APAC region, mainly in China, Korea, Thailand and Singapore. Representing Israeli technologies in the field of Banking, Video and Telecommunications in the APAC region, mainly in China, Korea, Thailand and Singapore.

    • Computer Networking
    • 1 - 100 Employee
    • Marketing Manager - APAC
      • 1996 - 1998

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sales Manager
      • 1983 - 1994

      Selling Busines Solutions to enterprises of all sizes, mainly in trading and manufacturing Selling Busines Solutions to enterprises of all sizes, mainly in trading and manufacturing

Education

  • Tel Aviv University
    B.A., Economics and Business
    1983 - 1986
  • The Hebrew Reali School
    Graduate, Near and Middle Eastern Studies
    1970 - 1978

Community

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