Line Udengaard

Head of Marketing & Business Development at Unit IT
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Contact Information
us****@****om
(386) 825-5501
Location
Aarhus, Middle Jutland, Denmark, DK
Languages
  • English Full professional proficiency

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Louise Haugstrup Jensen

Line og jeg har læst sammen både på Nordisk og Medievidenskab. Vi har - udover flere opgaver undervejs - skrevet speciale. Line er skarp analytisk, super struktureret og en god formidler. Hun er diplomatisk og en gevinst for sammenholdet i en gruppe. Hun holder hovedet koldt og humøret højt hos sig selv og andre - også når det brænder på.

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Credentials

  • Transition To General Management Programme
    INSEAD Executive Education
    May, 2021
    - Sep, 2024

Experience

  • Unit IT
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing & Business Development
      • May 2023 - Present
  • Kamstrup
    • Denmark
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Head of New Business
      • Jan 2023 - Apr 2023

    • Senior Manager, Commercial & Customer Excellence
      • Aug 2021 - Dec 2022

    • Head of Marketing - Water, Heat/Cooling & Electricity
      • Apr 2021 - Aug 2021

    • Head of Global Market Communication
      • Sep 2017 - Apr 2021

      Head of Global Market Communication and Marketing Manager, EA

    • Nordic Marketing Manager, Head of Global Market Communication Team
      • Jun 2015 - Aug 2017

    • Regional Marketing Manager, Nordic countries
      • Jan 2015 - May 2015

  • FIF Marketing, Fjernvarmens Informationsfond
    • Board Member
      • Sep 2018 - May 2019
  • OK a.m.b.a
    • Denmark
    • Utilities
    • 500 - 600 Employee
    • Brand Manager
      • Feb 2012 - Dec 2014

      Key objectives: To optimize OK's brand and marketing development, as an important contribution to OK's business, growth and a positive customer experience.Responsibilities:► Full responsibility for OK brand strategy► Marketing manager - OK B2B, B2G and all energy technology solutions such as heat pumpsand solar cells (B2C and B2B)► People leadership and management - Head of OK Brand and Marketing development (creativeteam)► Innovation and optimization of marketing and communication efficiency► Business development of commercial and product strategies (Marketing Representative) ► Cooperation with international supplier of lubricants and international agencies. Brand,marketing and communication activities. ► Media planning and buying► Customer insights► BudgetsResults:► Development and implementation of new Brand Platform► Turned customer strategy, orientation and loyalty into a strategic focus for OK's management in2014 – documented by business case.► Development and implementation of management foundation (Ledelsesgrundlag)► Continued increased market share in the markets and segments in which I am responsible. Show less

    • Brand Manager B2B
      • Feb 2009 - Jan 2012

      Responsibilities:► Marketing responsible for OK B2B (strategy, planning, development, execution and budgets) ► Analysis responsible – Market research, customer insight, tracking etc.► Search (B2C and B2B)► Optimization of collaboration between product management, sales and marketing.Results:►Strengthened the profile and image of OK in the B2B market based on OK's DNA. Including the development of strategic and conceptual roadmap for B2B marketing.► Redefined the framework for cooperation between marketing, product management and the sales organisation.► Creator of “Fighter Pokalen” - recognized award for Danish SME's. Jury: Lars Larsen (Jysk), Bendt Bendtsen (Europa-Parlamentet), Jens Bjerg Sørensen (Schouw & CO), Jens Klarskov (Dansk Erhverv), Jørgen Wisborg (OK). Show less

    • Marketing Consultant
      • Oct 2005 - Feb 2009

      Responsibilities:► Copy Writer (B2C and B2B)► Development and maintenance of www.ok.dk► Responsible for Search► Responsible for analysis – Market research and customer insights, tracking etc.Results:► OK became market leader within the sector on search engines.

  • CAT-productions aps
    • Production Assistant
      • 2003 - 2004

      ► Planning and execution of a wide range of media productions for private companies, public services, museums and experience centres. ► Planning and execution of a wide range of media productions for private companies, public services, museums and experience centres.

  • Dansk Supermarked
    • Denmark
    • Retail
    • 400 - 500 Employee
    • Assistant
      • 1997 - 2004

      ► Customer service / cashier ► Customer service / cashier

Education

  • INSEAD
    Transition to General Management
    2020 - 2021
  • IAA - International Advertising Association
    Marketing Management
    2011 - 2012
  • Aarhus University
    MA, Media and Communications
    1998 - 2005
  • Silkeborg Amtsgymnasium
    Matematisk student
    1994 - 1997
  • T.H. Langs

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