Experience

National Robotics Programme

• Singapore
• Government Administration

• Head

  • Sep 2021 - Present

  National Robotics Industry Strategy and Ecosystem Development National Robotics Industry Strategy and Ecosystem Development



PBA Group - Robotics & Automation

• Singapore
• Robotics Engineering
• 1 - 100 Employee

• Head, Robotics Automation Centre of Excellence (RACE)

  • Sep 2020 - Sep 2021

  Headed the PBA Group training entity to train and reskill Singaporean talent for the Robotics workforce, in partnership with SkillsFuture Singapore and Workforce Singapore. Restructured and grew the team from 6 to 15 staff and 2x rev.

• Deputy General Manager, PBA Robotics Thailand

  • Jul 2019 - Dec 2020

  Set up and headed a team of 10 (JV startup between PBA Group and Frasers Property Thailand) overseeing P&L, Strategy, Partnerships, Organisation, Sales, Marketing, Operations - achieving our 2020 financial year revenue and operational KPIs building from zero.

• Business Development Manager, PBA Systems

  • Apr 2018 - Jul 2019

  Set up Group marketing team establishing marcomm strategy and plans and a re-branding exercise. Facilitated a JV with a global conglomerate. Led negotiations for a foreign company investment. Program-managed a 30-men AGILE product development project.



Enterprise Singapore

• Singapore
• Government Administration
• 700 & Above Employee

• Senior Manager

  • Mar 2017 - Apr 2018

  Marketing and Corporate Communications. Part of the team which conceptualised and launched the Startup SG initiative. Marketing and Corporate Communications. Part of the team which conceptualised and launched the Startup SG initiative.



Singapore Press Holdings Limited

• Singapore
• Investment Management
• 1 - 100 Employee

• Correspondent

  • Oct 2009 - May 2014

  Started as a junior reporter and rose to Correspondent, Sports Desk. I gained recognition in the industry as a newshound (breaking news), and won several awards (internal and external) for long-form storytelling. Also, published book author of 'Schooling Joseph', the official biography of Singapore's first Olympic gold-medallist Joseph Schooling. Started as a junior reporter and rose to Correspondent, Sports Desk. I gained recognition in the industry as a newshound (breaking news), and won several awards (internal and external) for long-form storytelling. Also, published book author of 'Schooling Joseph', the official biography of Singapore's first Olympic gold-medallist Joseph Schooling.