Tom Doukas
Performance Marketing Team Lead at Hellenic Technologies- Claim this Profile
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Topline Score
Bio
Patrick Abedin
Tom is a delightful person to have around. He is a great manager and an outstanding digital marketer with a vast experience in digital data driven marketing. He is innovative, organized as well as helpful and is always open to ideas and suggestions. I consider myself very lucky to have him on our HT team.
Katerina Marmagioli
Tom is very good at his work, especially because he provides clear explanations and guidance. Highly recommended!
Patrick Abedin
Tom is a delightful person to have around. He is a great manager and an outstanding digital marketer with a vast experience in digital data driven marketing. He is innovative, organized as well as helpful and is always open to ideas and suggestions. I consider myself very lucky to have him on our HT team.
Katerina Marmagioli
Tom is very good at his work, especially because he provides clear explanations and guidance. Highly recommended!
Patrick Abedin
Tom is a delightful person to have around. He is a great manager and an outstanding digital marketer with a vast experience in digital data driven marketing. He is innovative, organized as well as helpful and is always open to ideas and suggestions. I consider myself very lucky to have him on our HT team.
Katerina Marmagioli
Tom is very good at his work, especially because he provides clear explanations and guidance. Highly recommended!
Patrick Abedin
Tom is a delightful person to have around. He is a great manager and an outstanding digital marketer with a vast experience in digital data driven marketing. He is innovative, organized as well as helpful and is always open to ideas and suggestions. I consider myself very lucky to have him on our HT team.
Katerina Marmagioli
Tom is very good at his work, especially because he provides clear explanations and guidance. Highly recommended!
Credentials
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Google Ads Display Certification
GoogleMay, 2020- Sep, 2024 -
Google Ads Video Certification
GoogleMay, 2020- Sep, 2024 -
Google Ads Search Certification
GoogleMay, 2020- Sep, 2024 -
Google Shopping Ads Certification
GoogleMay, 2020- Sep, 2024
Experience
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Hellenic Technologies
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Greece
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Information Technology & Services
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1 - 100 Employee
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Performance Marketing Team Lead
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May 2021 - Present
• Continuously analyze and evaluate departmental productivity and identify opportunities forimprovement of systems and processes• Work to build a team environment with strong morale, positive energy, consultative and goal oriented culture• Strive to maximize department revenue and meet or exceed individual and team targets• Build Client respect and be recognized as a leader on their business.• Coach junior executives to continuously develop new approaches to optimization
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Performance Marketing Specialist (Hands - On)
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Aug 2019 - May 2021
These are my key responsibilities:• Suggesting digital strategies to clients• Plan, create, manage and monitor campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals• (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Google Tag Manager (knowhow of datalayers and variables)• Google Analytics + Ecommerce Enhanced• Setting up conversion values for Google & Facebook via GTM
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Co founder | Digital Marketing | Growth
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Apr 2014 - Oct 2018
• Targeting appropriate clients and fostering business relationships are a few of the tasks i perform.• I worked along with the sales, marketing, and advertising departments.• I was primarily responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand’s target market, which in turn, achieves profit and maximizes the brand’s long-term potential. • Targeting appropriate clients and fostering business relationships are a few of the tasks i perform.• I worked along with the sales, marketing, and advertising departments.• I was primarily responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand’s target market, which in turn, achieves profit and maximizes the brand’s long-term potential.
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Portopolis
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Portugal
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Business Consulting and Services
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1 - 100 Employee
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Digital & social media specialist
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Jul 2012 - Mar 2014
Manage social media marketing campaigns and day-to-day activities including: • Develop relevant content topics to reach the company's target customers.• Create, curate, and manage all published content (images, video and written). Manage social media marketing campaigns and day-to-day activities including: • Develop relevant content topics to reach the company's target customers.• Create, curate, and manage all published content (images, video and written).
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Community
