Business Development Executive

• May 2023 - Present

Branding - Analysing and understanding the client's brand - Identifying problems within a brand's journey - Presenting opportunities to brands to help them evolve and grow - Curating catered solutions for brands to elevate themselves within their industry Branding - Analysing and understanding the client's brand - Identifying problems within a brand's journey - Presenting opportunities to brands to help them evolve and grow - Curating catered solutions for brands to elevate themselves within their industry

TikTok Growth Strategist and Consultant

• Nov 2022 - Present

Specializing in growing TikTok accounts organically in this dynamic world of social media to propel clients' profiles to new heights.Algorithm Mastery:- Stay at the forefront of TikTok's ever-evolving algorithm to understand how it prioritizes content. - Continuously analyze data, conduct A/B testing. - Adapt strategies to ensure clients' content resonates with the platform's algorithms.Trend Analysis:- Keeping a vigilant eye on TikTok's trending topics, challenges, and hashtags. - Identify opportunities to capitalize on popular trends and integrate them into clients' content while staying on brand the clients intended targeted audience.Social and Market Strategy:- Craft comprehensive social media strategies that bridge the gap between TikTok's entertaining nature and the clients unique atmosphere. - Develop tailored plans to grow clients' TikTok following while enhancing their personal or brand reputation.Native SEO:- Optimize TikTok content for discoverability within the app's search and recommendation algorithms. -Implement effective keyword research, hashtags, and descriptions to increase visibility and engagement.Tactical Execution:- Execute a range of tactical maneuvers, from content creation and posting schedules to engagement strategies and collaboration initiatives. - Utilize TikTok's creative features to capture the audience's attention while maintaining an appropriate branding. Show less

Advertising Media Buyer

• Nov 2020 - Present

Holistic Campaign Strategy: - Develop comprehensive media buying strategies that encompass Facebook, Instagram, and TikTok, aligning them with the company's marketing goals. - Oversee the end-to-end campaign execution process.Audience Segmentation: - Utilize advanced audience segmentation techniques on all three platforms to ensure that the right message reaches the right audience at the right time. - Optimizing campaign efficiency and conversion rates.Creative Collaborations: - Work closely with creatives to design compelling ad assets tailored to each platform. - Conducting A/B testing to refine ad formats and copy for peak performance.Budget Optimization: - Manage and allocate budgets across platforms, ensuring campaigns remain within budget while achieving desired outcomes. - Implement bidding strategies and optimizations for cost-effective advertising.Performance Analysis: - Regularly analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS, to make data-driven decisions and fine-tune strategies for ongoing improvement.Platform Mastery: - Stay current with the latest developments and features on Facebook, Instagram, and TikTok advertising platforms, leveraging their full potential to meet campaign objectives.Competitive Insights: - Keep a watchful eye on industry trends and competitors' activities to identify opportunities and potential challenges, adapting strategies as needed.Policy Adherence: Maintain a deep understanding of advertising policies and guidelines on Facebook, Instagram, and TikTok, ensuring all campaigns adhere to platform rules. Show less

Marketing and Communication

• Aug 2021 - Nov 2022

Communications Strategy - Managing Friendzone’s social media content calendar - Developing content ideas based on Friendzone’s content buckets for feed + IG stories - Collecting data/ responses (when relevant) - Crafting copies & working with our designer on social posts Telegram Channel Upkeep - Curating content posts for channel engagement Video Marketing Creating videos to promote neighbourliness and adulting friendships woohoo Advertising - Development & Analysis of marketing campaigns - Setting up of ads for upcoming events and boosting posts for content pieces - Ad-hoc for events, regularly for content pieces Show less

Account Executive

• Nov 2020 - Jun 2021

• In charge of account servicing, copywriting and media execution • Helped ideate and think of creative solutions for social content • Writing copy for The Social Arm’s social content • Worked with clients such as Timezone and JW360 • In charge of account servicing, copywriting and media execution • Helped ideate and think of creative solutions for social content • Writing copy for The Social Arm’s social content • Worked with clients such as Timezone and JW360

Account Executive

• Feb 2021 - May 2021

Tour Guide

• Mar 2018 - Aug 2018

- Product marketing and advertising. - Curated tours for schools and visitors. - Extracted "Hashima" from the frogs. - Social media management - Content creation - Comms management - Managed sales and stock checks - Sales of services and products - Product marketing and advertising. - Curated tours for schools and visitors. - Extracted "Hashima" from the frogs. - Social media management - Content creation - Comms management - Managed sales and stock checks - Sales of services and products