Experience

Kansai Plascon

• 300 - 400 Employee

• Marketing Manager East Africa

  • Aug 2017 - Present

  3 & ½ years’ experience in East Africa working across geographies and cultures. Initially employed as the project lead for a brand migration project, which included working with existing teams in Uganda, Kenya, Tanzania, and South Africa. Post brand migration the role has consisted of building marketing capacity, cross functional activities, executing Kansai Paint projects, promoting group communication and skill sharing.

• Snr Marketing Manager

  • Jun 2016 - Jul 2017

  Marketing Manager role including the alignment of the Brand Marketing function, Channel Marketing function and commercial responsibilities. Developing the right skills within the existing department structure to build a robust department for the future.

• Retail Marketing Manager

  • Feb 2013 - Jun 2016

  Responsible for designing, developing and executing activations and signage through a planned grid in various retail channels. Strategise, with brand plans, channel plans and customer plans, the best way to engage with consumers and customers. Provide insights into the shoppers path to purchase, creating a theatre in shopping, aspects of shopper marketing, brand engagement, point of sale innovation and global best practise in retail.Develop and deliver a RVI/signage store upgrade model and process to build the Plascon brand in retail. Provide leadership and direction to Shopper Marketing Team and Visual Display Teams - drive high performance, responsibility, and develop potential for succession plan. Management of annual budget and monthly reporting of planned budget vs spend



Barloworld Plascon

• Advertising Services
• 1 - 100 Employee

• Channel Activation Manager

  • May 2011 - Feb 2013

  The development of a compelling vision of consumers' existing and future needs. The acquisition and development of a deep understanding of consumers, their behaviour and attitudes towards the brand, the category and the wider world. The achievement of a high level of competence in the interpretation and deployment of educational, consumer and channel specific POS and activations. Category innovation through analysis of in store and consumer needs whereby a fit can be met through innovative ideas and achievable implementation. Working hand in hand with other Brand Managers to ensure that launches or activations are successful and achieve desired results.



Barloworld Plascon

• Advertising Services
• 1 - 100 Employee

• Junior Brand Manager

  • Jan 2008 - May 2009

  Assists Channel Manager in day to day management of a project portfolio, includes POS implementation. Internal processes such as POS rationalization and channel specific innovative ideas and implementation. Ensuring that the correct channel communication is taken to market to maintain or increase market share and that this is effective. Consumer insights understanding and communication strategy development. Assists Channel Manager in day to day management of a project portfolio, includes POS implementation. Internal processes such as POS rationalization and channel specific innovative ideas and implementation. Ensuring that the correct channel communication is taken to market to maintain or increase market share and that this is effective. Consumer insights understanding and communication strategy development.