Designer

• Jan 2022 - Present

Senior Brand Designer

• May 2021 - Jan 2022

Brand Designer & Video Editor

• Feb 2019 - Jan 2022

• Work closely with the team to design and produce brand assets that need for the company.• Oversee marketing collateral to ensure they are matched with brand identity.• Produce brand video and video editing for Marketing publish on social media.• Analyses and understand the market and develop innovative strategies assets to reach the target.• Produced daily or monthly assets required by digital marketing and support the eCommerce website.• Produced Lead Gen video by monthly basics. Show less

Senior Designer

• Apr 2017 - Feb 2019

o Design and maintaining the brand guide for all the brands. o Planned promotion activities (ATL/BTL), including new restaurant launches and events o Conceptualise interior design for the new restaurant in SG and overseas. o Franchisee and restaurant management o Work closely with PR company for the food blogger and celebrities for brand awareness o Design and maintaining the brand guide for all the brands. o Planned promotion activities (ATL/BTL), including new restaurant launches and events o Conceptualise interior design for the new restaurant in SG and overseas. o Franchisee and restaurant management o Work closely with PR company for the food blogger and celebrities for brand awareness

Senior Designer & Marketing

• May 2016 - May 2017

Studio Xii is a distribution company for up to 5 brands of the product, they are HASK, Formula 10.0.6, Cover Your Gray, Marz Sleep Spray and Nutricaps. I am the team lead for the designing, marketing, SEO, Website developing and maintenance for the country that entry. (Singapore, Malaysia, Hong Kong (upcoming Indonesia & Vietnam)) DESIGN & WEBSITE DEVELOPING & MAINTENANCE • Provide art directions and visuals for marketing purpose and upcoming campaign / event. • Liaise with printer for colour proof and proceed to FA stage with good quality printing. • Design digital banner for SEO, social media, and website. • Design website for the brand and updating content. • Purchased hosting, domain name and SSL cert for website and ecommerce. • Provide visuals and liaise with Guardian for merchandising purpose. • Video editing and produce animated file for social media and TVC. SEO Work closely with SEO team and discuss with them how to improve and drive traffic to the brand website. MARKETING • Work closely with reseller from retail/ ecommerce for the upcoming activities to provide content and visuals. • Work out monthly marketing plan and propose to management. • Liaise with influencer for collaboration purpose. • Plan monthly posting for social media and boost the ad with marketing budget. • Schedule posting for Facebook and instagram monthly. Show less

Graphic Designer

• May 2012 - May 2015

o Reported to Marketing Manager to design/ conceptualise all the marketing collateral according to different event/ roadshow/ product launch/ store opening/ anniversary event. o Maintaining and updating up to 5 brands with strictly follow CI and develop creative artwork according to their promotion/event and marketing collaterals with digital and printing. o Liaised with the supplier, printer or 3rd party to complete the project within the deadline with final approval. o Multitasking and coordinate with the relevant department to complete the different project at the same time. o Packaging design for house brands o In-charge of product catalog design and execution Show less

Graphic Designer / Marketing Officer

• Aug 2011 - May 2012

In-house designer and direct report to COO and fully in-charge all the design work in the company. Also need to come out promotions base on food cost and visit mall's marketing department for advertising space. Here are my work descriptions : 1. Design the layout for the outlets and oversee the whole project for the new outlet such as from design floor plan, wall murals, light box, signage...etc. Fully handle A-Z (except kitchen) for the new outlet opening. 2. Fully in charge all the advert / marketing material for the promotion in the company 3. Achieved open 8 outlet in within 7 month and completed all interior decoration according BBQ Identity. 4. Planning and strategy new promotion base on food cost for the outlets together with Senior Operation Manager & Marketing Manager base on season. 5. Liaise with 15 malls of A&P team for the advertisement space & marketing promotion. 6. Liaise with Mediacorp for the TV advert project for the banding purpose (media buying). Show less

Graphic Designer

• Feb 2011 - Aug 2011

Working with Event Manager and brainstorming for each event and come out unique theme for the event. Able to handle few project at the same time rushing for the deadline. Also collaborate with operations manager to make sure correct colour according every artwork. (Large format printing). Here is my job descriptions in the company: 1. Design event material and make sure they are good to go. 2. Conceptualise all large banner for every event. 3. Designed booklet / tag card/ door gift/ flyer/ e-newsletter for the event. 4. Check every FA and confirm they are GOOD TO GO. 5. Worked with 3D designer and provide all the graphic artwork. 6. Base on floor plan and brainstorming with the team member how to make sure the event 100% perfect! Show less

Graphic Designer

• Feb 2010 - Feb 2011

Achievement: *After probation able to get promote as main client designer (ASA Travel Agency) *One of specify Designer for design the mascot (ASA Travel) *Fully in charge daily newspaper (ASA Travel) *Also handle other company daily newspaper advert. My job description are: Major on Newspaper Ad. *Brochure *Price list *Flyer *Banner *Poster *concept design Achievement: *After probation able to get promote as main client designer (ASA Travel Agency) *One of specify Designer for design the mascot (ASA Travel) *Fully in charge daily newspaper (ASA Travel) *Also handle other company daily newspaper advert. My job description are: Major on Newspaper Ad. *Brochure *Price list *Flyer *Banner *Poster *concept design