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5.0

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Skip Weller

Tyler has been my Account Executive at FOX31 and Channel 2 for over a year now, and I can tell you she is one of the best AEs I have ever worked with. She has been instrumental in helping to drive results for my clients by providing knowledgeable broadcast and digital recommendations and coming up with out-of-the box ideas (i.e. the Craig Hospital campaign). She has been a key component of introducing a better digital advertising understanding to my agency, and has in turn provided her educated expertise to my clients.

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Experience

    • Vice President
      • Apr 2016 - Present
    • Account Executive
      • Jul 2014 - Apr 2016

      My number one goal was to drive results for my clients. My role revolved around offering guidance and solutions to direct businesses and agencies on how to drive ROI through carefully recommended broadcast and digital marketing solutions. - Consultative approach with traditional and innovative broadcast and digital solutions to advertising agencies and direct new business clients. - Creates multi-platform, optimized, and customized campaigns from client needs analyses, product knowledge, qualitative data, and industry analytics. - Collaborates internally and externally with departments and department heads to design new revenue ideas and solutions. - Enthusiasm for creating successful solutions for my clients. - Built trust with key clients, identified up-sell opportunities, and grew agency revenue share from 9% in July of 2014 to 18% in January of 2016. - Successfully drove $4.7 million in revenue from July of 2014 to January of 2016. - Skills/Knowledge: Local digital and AdTaxi digital products, broadcast media products, Wide Orbit Media Sales, quantitative data (Nielsen, Rentrak, Scarborough, Kantar, & Google Analytics), media planning, successful campaign execution and fulfillment, team collaboration, multi-tasking, and delivering against tight deadlines. Show less

    • Associate Account Executive
      • Sep 2013 - Jul 2014

      - First Associate Account Executive to close and deliver on direct new business. - First Associate Account Executive to close and deliver on direct new business.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Research Intern
      • Dec 2012 - Sep 2013

      - Developed background research for the P3 Navigator, an online sustainability planning platform for small to medium sized businesses. - Developed background research for the P3 Navigator, an online sustainability planning platform for small to medium sized businesses.

Education

  • University of Colorado at Boulder
    Environmental Studies, Sustainable Development
    2009 - 2013
  • University of Sussex
    Study Abroad Program, Life Sciences
    2012 - 2012
  • Fort Lewis College
    Honors Open Option, 3.8
    2009 - 2010

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