Tyler Harman

Founder at Rad Dad
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Jake Soroka

Tyler's one of the most brilliant people I've worked with, and he's definitely the most advanced growth hacker I've ever met, but that doesn't do justice to his marketing prowess, and his ability to translate strategy into very creative tactics that drive measurable results. I would recommend him to anyone in a heartbeat and I hope I get the chance to work with him again.

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Experience

    • United States
    • Performing Arts
    • Founder
      • 2018 - Present

      We employ digital growth marketing practices to build a brand in a very deliberate and targeted way. By "growth", I mean growing companies: starting with small founder "owned & operated" businesses and growing them into large organizations with millions in revenue and funding. We employ digital growth marketing practices to build a brand in a very deliberate and targeted way. By "growth", I mean growing companies: starting with small founder "owned & operated" businesses and growing them into large organizations with millions in revenue and funding.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Growth Marketing Manager
      • 2019 - 2020

      Growth marketing strategies across all channels online specializing in lowering the cost of user acquisition, increasing revenue, and referral rate optimization. Growth marketing strategies across all channels online specializing in lowering the cost of user acquisition, increasing revenue, and referral rate optimization.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Strategist & Funnel Specialist
      • 2017 - 2019

      Staircase Digital is a marketing firm focused on user acquisition through social media. We have strong relationships with the teams at Facebook & Snapchat and have built successful customer acquisition strategies for multiple companies including Acorns & Honey. We have a proprietary marketing method that is designed to lower acquisition costs rapidly through an iterative and predictable process that has worked for over 50+ clients through lower costs, increased return on ad spend, user growth, and fundraising efforts. A/B testing landing pages, funnels, different audiences, managing budgets, manipulating optimization events and refining targeting via placements/demographics, and aggressively managing ad performance by cycling ads and copy variations. Continuously build, test, and optimize new funnel flows. Collaborate with ad team to create new video ads each week for all clients based on real-time performance data. Show less

    • United States
    • Real Estate
    • 300 - 400 Employee
    • Real Estate Sales & Marketing
      • 2014 - 2018

      Million dollar listings in the Hollywood Hills of Los Angeles. Cut-throat multiple-offer competition in the hottest 'hipster' neighborhoods of up-and-coming Northeast L.A. New upscale condominium projects. Developed a content marketing strategy via an educational video web series & written blog, promoted with article syndication, paid Google search, organic search engine optimization SEO), YouTube, targeted paid social media ads, and viral Facebook posts. Digital marketing leveraged as the primary source of real estate business bringing in clients with lifetime value of $25,000+ each. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Mortgage Sales Agent
      • 2010 - 2013

      After the mortgage meltdown of 2008, we spent years cleaning up the old mortgage salesmen's mess by helping families keep their homes by finding creative ways to refinance and drastically lowering monthly payments. Through cold calling, taking inbound leads, and reaching out to existing clients, we were able to make a difference. By "difference", of course, I mean the difference between a father either paying his mortgage, or putting food on the table that month. After the mortgage meltdown of 2008, we spent years cleaning up the old mortgage salesmen's mess by helping families keep their homes by finding creative ways to refinance and drastically lowering monthly payments. Through cold calling, taking inbound leads, and reaching out to existing clients, we were able to make a difference. By "difference", of course, I mean the difference between a father either paying his mortgage, or putting food on the table that month.

    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Flying Aircrew Instructor & Staff Sergeant
      • 2003 - 2009

      Flying "Presidential Protection" missions following Air Force One around the globe onboard the E-3 (AWACS) providing surveillance & weapons support alongside mid-air refueling tankers, and F-16 & F-15 fighter escorts. Flying "Presidential Protection" missions following Air Force One around the globe onboard the E-3 (AWACS) providing surveillance & weapons support alongside mid-air refueling tankers, and F-16 & F-15 fighter escorts.

Education

  • Upper Iowa University
    Master of Business Administration (MBA), Organizational Development
    2013 - 2014
  • AIB College of Business
    Bachelor of Business Administration (BBA), Sales & Marketing
    2009 - 2011

Community

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