Tyler Fairchild
Managing Director at Courser- Claim this Profile
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Experience
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Courser
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Managing Director
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Sep 2021 - Present
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Chief Marketing Officer
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Nov 2020 - Jul 2021
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Klarna
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Sweden
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Software Development
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700 & Above Employee
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Strategic Relationship Consultant
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Feb 2020 - Nov 2020
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Master & Dynamic
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United States
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Consumer Electronics
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1 - 100 Employee
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VP Special Markets
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Nov 2018 - Nov 2020
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Blue + Grey Brand Consulting
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United States
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Principal
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Mar 2018 - Nov 2020
Creating growth opportunities for lifestyle brands in consumer electronics, music, fashion, entertainment and craft beer/spirits industries. Current: -Master & Dynamic: Acting VP Special Markets -Klarna, Inc: Strategic Relationship Consultant -Warner Bros & Fox Studios Lifestyle Consumer Product Placement Consultant Past: -EVP Brand Development: V-One Vodka -Brand Partnership: John Coltrane Estate via YMU Group -Co-Founder/Brand Partnership: Gather - Experiential Retail startup -Brand Partnership: Commotion Fashion Festival in Partnership with Zappos Show less
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Bowers & Wilkins
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United Kingdom
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Computers and Electronics Manufacturing
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200 - 300 Employee
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Director - Brand Marketing, Business Development & Automotive
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Jan 2012 - Feb 2018
Report directly to owner/chairman. Plan and drive all aspects of brand marketing strategy and execution in North America: agency management, social media, media planning, events and personal audio product launches. Direct all global B2B sales efforts with full P&L responsibility. Responsible for all automotive business in North America and all strategic brand partnerships.
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Director of New Business Development
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Jan 2008 - Jan 2012
Founded and managed company’s first global B2B division. Responsible for bringing the Bowers & Wilkins brand to new markets with primary initiative of maximizing brand exposure while generating revenue through new and unique product/consumer interactions. Focused efforts on the multi-billion dollar Incentive and Rewards Industry and the luxury sector of the Hospitality Industry.
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Sales & Marketing Manager
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Jan 2007 - Jan 2008
Analyzed strategic new channel opportunities for new business growth, developed and executed plan which lead to companies first B2B division.
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Joyal Capital Management
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United States
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Investment Management
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1 - 100 Employee
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Wealth Management Consultant
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Jan 2007 - Nov 2007
Extensively reviewed and analyzed the estates of high net worth clientele. Presented portfolio of solutions to minimize estate taxation and ensure a legacy of wealth for the family. Designed and implemented first marketing/advertising strategy for recently launched web based Wealth Management System. Helped to create first franchise development division of JCM to provide a specialized full service legal, capital lending, and estate-planning firm for Dunkin Donuts franchisees. Extensively reviewed and analyzed the estates of high net worth clientele. Presented portfolio of solutions to minimize estate taxation and ensure a legacy of wealth for the family. Designed and implemented first marketing/advertising strategy for recently launched web based Wealth Management System. Helped to create first franchise development division of JCM to provide a specialized full service legal, capital lending, and estate-planning firm for Dunkin Donuts franchisees.
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Boston Red Sox
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Sports Teams and Clubs
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700 & Above Employee
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Sales Account Executive
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Feb 2002 - Dec 2006
Integral part of 3-person sales team that increased season ticket base from 14,000 to 20,000 and sold out all corporate seating areas for first time since their inception. Responsible for the sales and marketing of all corporate seating areas at Fenway Park. Developed and implemented marketing and promotional strategies to drive sales growth in all areas of ticket sales. Organized, negotiated and facilitated various tailored corporate events at Fenway Park. Managed relationships with individual season ticket owners, local business owners and executives of multinational corporations. Show less
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Education
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Skidmore College
Bachelor of Science - BS, Business Management -
Boston University
Executive Education, Finance & Accounting for Non-Financial Executives