Tyler Michaels
Head of Paid Media at Point Blank- Claim this Profile
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Topline Score
Bio
Catherine Jenkins
Tyler was an essential part of the team of people that were part of Morgane Oger's 2017 Provincial electoral planning committee. His skills at data management, social media strategy, volunteer/people management, and voter contact strategy were instrumental in ensuring that our team made great gains in this election compared to those previous. I was impressed with his ability to engage with our volunteers and keep them motivated and excited. Tyler is fantastic at incorporating data with nimble social media knowledge that allowed us to tap into new voter bases. I highly recommend him.
Catherine Jenkins
Tyler was an essential part of the team of people that were part of Morgane Oger's 2017 Provincial electoral planning committee. His skills at data management, social media strategy, volunteer/people management, and voter contact strategy were instrumental in ensuring that our team made great gains in this election compared to those previous. I was impressed with his ability to engage with our volunteers and keep them motivated and excited. Tyler is fantastic at incorporating data with nimble social media knowledge that allowed us to tap into new voter bases. I highly recommend him.
Catherine Jenkins
Tyler was an essential part of the team of people that were part of Morgane Oger's 2017 Provincial electoral planning committee. His skills at data management, social media strategy, volunteer/people management, and voter contact strategy were instrumental in ensuring that our team made great gains in this election compared to those previous. I was impressed with his ability to engage with our volunteers and keep them motivated and excited. Tyler is fantastic at incorporating data with nimble social media knowledge that allowed us to tap into new voter bases. I highly recommend him.
Catherine Jenkins
Tyler was an essential part of the team of people that were part of Morgane Oger's 2017 Provincial electoral planning committee. His skills at data management, social media strategy, volunteer/people management, and voter contact strategy were instrumental in ensuring that our team made great gains in this election compared to those previous. I was impressed with his ability to engage with our volunteers and keep them motivated and excited. Tyler is fantastic at incorporating data with nimble social media knowledge that allowed us to tap into new voter bases. I highly recommend him.
Credentials
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CPR Training
Canadian Red Cross
Experience
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Point Blank
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Canada
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Advertising Services
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1 - 100 Employee
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Head of Paid Media
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Jan 2022 - Present
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BC NDP
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Canada
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Political Organizations
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1 - 100 Employee
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Digital + Paid Media
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Aug 2020 - Jan 2022
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New Democratic Party of Canada
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Deputy Digital Director (Paid, Analytics, and Web)
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Aug 2021 - Sep 2021
Focused on Web, Analytics, and Paid Media I lead a team of devs, data folks, and web content creators. I also oversaw and directed our vendors for programmatic, mobile, and social media advertising. Focused on Web, Analytics, and Paid Media I lead a team of devs, data folks, and web content creators. I also oversaw and directed our vendors for programmatic, mobile, and social media advertising.
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Point Blank
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Canada
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Advertising Services
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1 - 100 Employee
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Paid Campaigns Director
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Jul 2019 - Aug 2020
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Digital Strategist
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Apr 2018 - Aug 2020
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Digital Specialist
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Jan 2018 - Apr 2018
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Campaign Manager, Digital
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Aug 2017 - Oct 2017
Working as a Campaign Manager in charge of Digital and Online Voter Contact for OneCity in the Vancouver Municipal By-Election of 2017. Working as a Campaign Manager in charge of Digital and Online Voter Contact for OneCity in the Vancouver Municipal By-Election of 2017.
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BC NDP
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Canada
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Political Organizations
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1 - 100 Employee
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Voter Contact and Digital Communications Organizer
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Mar 2017 - May 2017
As a core member of the campaign team, I worked in several capacities to get Morgane Oger elected as the first Trans MLA in Canadian history. My role included key responsibilities for voter contact, digital campaign organizing, volunteer coordination, communications, and fundraising. As a core member of the campaign team, I worked in several capacities to get Morgane Oger elected as the first Trans MLA in Canadian history. My role included key responsibilities for voter contact, digital campaign organizing, volunteer coordination, communications, and fundraising.
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Geeks on the Beach - Web Agency
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Digital Communications and Web Design
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Jan 2016 - Mar 2017
Working to support the entire Web Design team, my job involves multi-tasking and task-switching to ensure all of Geeks on the Beach's clients are well taken care of. On a practical level, this often means jumping in to support project management and client care, negotiating quotes and writing contracts for new projects, and managing the company's invoicing and project management system. Working to support the entire Web Design team, my job involves multi-tasking and task-switching to ensure all of Geeks on the Beach's clients are well taken care of. On a practical level, this often means jumping in to support project management and client care, negotiating quotes and writing contracts for new projects, and managing the company's invoicing and project management system.
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Education
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2010 - 2014
McGill University
Bachelor of Arts (B.A.), Honours Political Science, Minor Religious Studies -
2015 - 2015
Sciences Po
Fellowship (Masters Level), Political Science
Community
