Tyler Shackelford

Jr. Graphic Designer at APLA Health
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area, US

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Experience

    • United States
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Jr. Graphic Designer
      • Mar 2018 - Present

      • Manages media deployment, collaborative creative process, in-house & remote workgroups, graphic asset management, vendor relationship management, and workflow prioritization. • Studies design briefs, determines project requirements, defines budget constraints, and conceptualizes visuals. • Oversees all aspects of public relations, internal & external communication, media, branding, and reputational management; designs print and digital collaterals for programs and events, ads for company outreach, and website materials.• Develops social media content strategy and graphic design to support business goals, elevate organizational presence and awareness, and position company as industry thought leader.• Recognized by leadership and awarded Employee of the Month for demonstrating dedication and industry knowledge.

    • United States
    • Performing Arts
    • Social Media Manager
      • Jul 2015 - Dec 2015

      • Managed social media presence on Facebook, Twitter, and Instagram; monitored social engagement performance and identified improvements and opportunities for growth, edited existing content, and implemented necessary changes.• Generated reports on social media activities and analyzed metrics, took photos and videos to create social media content; audited and refreshed organic social strategy and KPIs.• Tracked and reviewed social media insights to improve efficiency, grew communities on organic social to increase engagement and reach (Facebook and Instagram), partnered with copy and design teams to bring social strategy to life.• Managed routine operations and maintained office appearance while balancing incoming appointments, calls, and classes.

    • Social Media Manager
      • Mar 2012 - May 2015

      • Identified key trends and opportunities for the company to engage with and worked on implementing social campaign ideas and channel execution to directly support business objectives and goals.• Established all social media accounts, assisted in creating assets related to brand storytelling within digital channels including images, infographics, slides, and photos.• Created promotion materials using Photoshop and Illustrator to ensure crowd buzz and visibility; established and tracked ongoing metrics, including campaign and event effectiveness, user engagement, social attribution and competitive success.• Grew event and audition attendance over a short period of time; evaluated and developed process roadmap for managing inquiries received through social channels, implemented paid social media campaigns and targeted organic posts.

Education

  • Savannah College of Art and Design
    Bachelor of Fine Arts - BFA, Performing Arts
    2011 - 2015

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