Tyler Sanders
Marketing Communications Specialist at Vision Source®- Claim this Profile
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Bio
Credentials
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HubSpot Social Media Marketing Certified
HubSpot AcademyJul, 2020- Nov, 2024 -
Tyler Sanders
SemrushJul, 2021- Nov, 2024 -
HubSpot Content Marketing Certified
HubSpot AcademyApr, 2020- Nov, 2024
Experience
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Vision Source®
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Marketing Communications Specialist
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Sep 2021 - Present
- Create and execute the organization’s marketing strategy by producing creative strategic content that aligns with corporate brand hierarchy and the market vertical initiatives. - Establish and monitor relevant marketing metrics to ensure the organization's key messages are delivering impact across marketing channels and regions (including B2B and B2C). - Increase customer engagement and brand recognition by managing the content development of website landing pages, e-newsletters, social media posts, blog posts, press releases, ads, videos, email marketing and other shareable content using SEO best practices. - Reestablished and continue to increase the company’s social media presence by creating and propagating enthusiastic brand messages that resonate with members and consumers. - Provide insights and recommendations on strategies to evolve and improve marketing programs to optimize performance and improve return on investment. - Effectively collaborate with cross-functional teams to produce effective communications, campaigns and collateral to drive demand generation, build awareness and preference, increase win rate, and promote customer retention. - Build and leverage relationships with top industry media, editors, writers, and associations. - Support the service and sales teams with emails, power points, print & digital collateral, marketing materials, social media posts, and retention efforts. - Create and maintain the editorial calendar for all communications. - Compose speaker scripts for videos and key events. Show less
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Texan Insurance
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United States
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Insurance
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1 - 100 Employee
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Marketing Communications Specialist
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Sep 2020 - Sep 2021
- Drive new business to Texan Insurance through website optimization, social media posts, digital advertising, email campaigns, public relations, direct mail, print collateral, event marketing and building backlinks. - Write informative content for multiple channels using SEO best practices (website, blogs, social media, infographics, ads, videos, newsletters, email customer journeys). - Develop and execute campaigns to cross-sell to current clients through social media, email and text journeys, and targeted advertising. - Brand monitoring through social media, customer surveys, and review sites. - Manage and enhance customer referral programs. - Use CRM (Salesforce) systems to build and execute strategies to increase customer retention through loyalty programs, email campaigns and enhanced customer journey experiences. - Manage internal marketing efforts (newsletters, intranet, employee email signatures, volunteer events, videos, photos, branding guidance, LMS, special events). - Support the service and sales teams with emails, power points, print & digital collateral, marketing materials, referral program, and recruitment efforts. - Use CMS system (WordPress) to manage, redesign and build out the company website. - Assist the Senior Marketing Manager to build a public relations strategy and write stories to share with multiple media outlets. - Film and edit company videos and vlogs. Build out video and picture library. Show less
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Frazer, Ltd.
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sr. Internal Content Specialist
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Oct 2018 - Mar 2020
- Increased employee engagement by 30% using content marketing strategies to communicate organizational initiatives to employees and stakeholders across multiple digital platforms. - Achieved quarterly goals by completing training documents for several departments. Managed project deadlines, collaborated with department supervisors, wrote, copyedited, and oversaw the development of the company’s first training documentation program. - Successfully launched the company’s first intranet at a 76% employee engagement rate after two months. Researched vendors, negotiated prices, built, tested, and implemented the new system. - Managed all content creation, design, and analytics for the company intranet. Pitched content ideas, wrote internal stories aimed at Frazer employees, tracked the engagement and impact, and used those analytics for future stories. - Supported the marketing/sales department by writing web stories and social media posts targeting a specific audience. - Collaborated with the marketing/sales department to ensure internal communication messages were consistent with external communication messages. - Provided photography and videography services to capture, record, and edit internal company videos and images. - Increased productivity by implementing a new organizational system to manage internal marketing materials. Show less
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The University of Texas Health Science Center at Houston (UTHealth Houston)
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United States
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Hospitals and Health Care
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700 & Above Employee
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Multimedia Specialist
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Nov 2016 - Oct 2018
- Utilized content marketing strategies to manage and write content for company websites and e-newsletters, with an emphasis on SEO content writing. - Helped manage company social media accounts. - Successfully developed e-learning courses. - Copyedited content for various digital projects. - Provided videography services including recording, video editing, and conversion. - Used various digital software to execute a broad range of company projects across several communication platforms. - Provided audio recording/editing services. Show less
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Disney General Entertainment Content
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United States
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Entertainment Providers
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700 & Above Employee
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News Producer
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Oct 2015 - Nov 2016
- Oversaw the development of a daily broadcast show by gathering information, generating ideas, writing, and copy editing in AP style. - Served as the project coordinator by effectively coordinating multiple people and priorities simultaneously to complete tight deadlines. - Managed and assigned content to associate producers for the daily broadcast show. Ensured content accuracy for the entire show. - Edited digital video and audio content. - Managed and trained new department personnel in writing and technical skills. - Worked with local officials, public relations specialists, and other media correspondents for various broadcast projects. - Booked and coordinated guests for broadcast projects. Show less
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TEGNA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Producer
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May 2014 - Oct 2015
- Oversaw the development of a daily broadcast show by gathering information, generating ideas, writing, and copy editing in AP style. - Used content marketing strategies to write and manage digital content on the station’s website. - Used analytics software to increase website traffic and viewership for the station website and the daily broadcast show. - Managed the news department’s social media presence across multiple platforms. - Served as the project coordinator for a daily news show by effectively coordinating multiple people and priorities simultaneously to complete tight deadlines. - Booked and coordinated guests for broadcast projects. Show less
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Disney General Entertainment Content
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United States
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Entertainment Providers
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700 & Above Employee
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Production Assisitant KTRK
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Feb 2014 - May 2014
- Provide writing and graphic design support for daily broadcast. - Help manage assignment desk, effectively communicate to viewers and monitor station social media accounts and emails. - Provide writing and graphic design support for daily broadcast. - Help manage assignment desk, effectively communicate to viewers and monitor station social media accounts and emails.
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Disney General Entertainment Content
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United States
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Entertainment Providers
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700 & Above Employee
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Paid News Intern
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Aug 2013 - Dec 2013
- Help write content for daily broadcast. - Work with investigative department to research, write, edit and develop content for broadcast projects. - Go out with senior broadcast personnel and assist in gathering supportive content for broadcast project. - Help write content for daily broadcast. - Work with investigative department to research, write, edit and develop content for broadcast projects. - Go out with senior broadcast personnel and assist in gathering supportive content for broadcast project.
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Comcast
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United States
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Telecommunications
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700 & Above Employee
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Intern
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Jan 2013 - May 2013
- Assist marketing managers with station events and projects. - Provide a broad range of communications, and graphic design support. - Provide developmental editing and copy editing support for broadcast projects. - Manage and prepare digital video and sound content for broadcast project. - Assist marketing managers with station events and projects. - Provide a broad range of communications, and graphic design support. - Provide developmental editing and copy editing support for broadcast projects. - Manage and prepare digital video and sound content for broadcast project.
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Education
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2009 - 2014
University of Houston
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs, Minor in Marketing
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