Tyler Parks-Shinstock, CRDE
Regional Director of Revenue Management at Shamin Hotels- Claim this Profile
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Bio
Kaitlyn Noe, CHSP
Everyone wants a "Tyler" in their corner!! Tyler handled revenue management for our Hilton property. It was a new build, which he had a lot of experience with. We valued his knowledge, but even more so his honesty. He put our hotel on good financial footing as we navigated not only being a new hotel, but opening in a pandemic no less! Tyler brought positivity, wisdom, candor, and warmth to every revenue call - turning revenue calls from something one might dread to something I looked forward to each week. As a Director of Sales, Tyler was always there when I needed his assistance or advice. Question about our SRPs - no problem! Assistance with an LNR - he's got you! Want to run pricing strategy by him - he welcomes it! Looking for better way to work in R&I or OnQ - he knows it! Tyler was an asset to me more than any other revenue manager I have ever had. It was a privilege to work along side of him, and anyone reading this I hope gets to say the same one day.
Kaitlyn Noe, CHSP
Everyone wants a "Tyler" in their corner!! Tyler handled revenue management for our Hilton property. It was a new build, which he had a lot of experience with. We valued his knowledge, but even more so his honesty. He put our hotel on good financial footing as we navigated not only being a new hotel, but opening in a pandemic no less! Tyler brought positivity, wisdom, candor, and warmth to every revenue call - turning revenue calls from something one might dread to something I looked forward to each week. As a Director of Sales, Tyler was always there when I needed his assistance or advice. Question about our SRPs - no problem! Assistance with an LNR - he's got you! Want to run pricing strategy by him - he welcomes it! Looking for better way to work in R&I or OnQ - he knows it! Tyler was an asset to me more than any other revenue manager I have ever had. It was a privilege to work along side of him, and anyone reading this I hope gets to say the same one day.
Kaitlyn Noe, CHSP
Everyone wants a "Tyler" in their corner!! Tyler handled revenue management for our Hilton property. It was a new build, which he had a lot of experience with. We valued his knowledge, but even more so his honesty. He put our hotel on good financial footing as we navigated not only being a new hotel, but opening in a pandemic no less! Tyler brought positivity, wisdom, candor, and warmth to every revenue call - turning revenue calls from something one might dread to something I looked forward to each week. As a Director of Sales, Tyler was always there when I needed his assistance or advice. Question about our SRPs - no problem! Assistance with an LNR - he's got you! Want to run pricing strategy by him - he welcomes it! Looking for better way to work in R&I or OnQ - he knows it! Tyler was an asset to me more than any other revenue manager I have ever had. It was a privilege to work along side of him, and anyone reading this I hope gets to say the same one day.
Kaitlyn Noe, CHSP
Everyone wants a "Tyler" in their corner!! Tyler handled revenue management for our Hilton property. It was a new build, which he had a lot of experience with. We valued his knowledge, but even more so his honesty. He put our hotel on good financial footing as we navigated not only being a new hotel, but opening in a pandemic no less! Tyler brought positivity, wisdom, candor, and warmth to every revenue call - turning revenue calls from something one might dread to something I looked forward to each week. As a Director of Sales, Tyler was always there when I needed his assistance or advice. Question about our SRPs - no problem! Assistance with an LNR - he's got you! Want to run pricing strategy by him - he welcomes it! Looking for better way to work in R&I or OnQ - he knows it! Tyler was an asset to me more than any other revenue manager I have ever had. It was a privilege to work along side of him, and anyone reading this I hope gets to say the same one day.
Credentials
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20 Questions to Help You Start a Business
LinkedInSep, 2021- Sep, 2024 -
How to Tell Stories That Win Market Share
LinkedInSep, 2021- Sep, 2024 -
Diversity, Inclusion, and Belonging
LinkedInAug, 2021- Sep, 2024 -
Rolling Out a Diversity and Inclusion Training Program in Your Company
LinkedInAug, 2021- Sep, 2024 -
Certified Rooms Division Executive (CRDE)
AHLEI - American Hotel & Lodging Educational InstituteJun, 2017- Sep, 2024
Experience
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Shamin Hotels
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United States
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Hospitality
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200 - 300 Employee
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Regional Director of Revenue Management
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Nov 2021 - Present
Managing revenue for a multi-state set of hotels, including both focus and full service Hilton brand hotels. The region includes Williamsburg and Hampton, VA as well as the Historic Hampton Inn Downtown Manhattan/FiDi Hotel, NYC. I assist with sales, operations, and brand standards for the portfolio in accordance with my main scope, revenue and rooms management. In the past 10 months of being in this role, my strategic pricing and yield management has produced at the least a 18% increase in either ARI or MPI, with at least a 9% increase in RPI, for all portfolio hotels YTD. My pricing strategies and yielding management have shown positive impact with very little fault. My current and previous portfolio are available upon request (data will unnamed). Show less
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Hilton
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United States
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Hospitality
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700 & Above Employee
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Revenue Specialist
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Jan 2019 - Oct 2021
Multi-Branded portfolio supporting up to 35 franchised hotels simultaneously. Portfolio RevPAR Indices of no lower than 2.5% Yo2Y (2019 vs 2021). Deemed an expert not only in revenue management, but also hotel operations, SOPs, and creating internal strategies to then maximize RevPAR and market share. Developed successful rapport with all owners, hotel leaders, and management companies including newly opened hotels, transitions and onboarding support. Acknowledged as key performer in 2020 and 2021 by measurement of RevPAR, Occupancy, and ADR indices YoY and Yo2Y by leadership, despite amidst a pandemic. First of five in the first round of returns from furlough in June 2020 due to performance, and high volume tasking abilities from prior year—despite not having a 4-year degree. Show less
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Founder and Executive Director
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Apr 2019 - May 2021
This nonprofit was created for the LGBTQ Youth of the DFW area as a Big Brother, Big Sister program. During this time, I organized and executed multiple fundraising events and organized pairings to mentors and mentees. *Due to COVID-19, this organization with agreeable of our board members, was dissolved due to lack of funding. This nonprofit was created for the LGBTQ Youth of the DFW area as a Big Brother, Big Sister program. During this time, I organized and executed multiple fundraising events and organized pairings to mentors and mentees. *Due to COVID-19, this organization with agreeable of our board members, was dissolved due to lack of funding.
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Hampton Inn by Hilton
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Hospitality
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700 & Above Employee
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Assistant General Manager
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Apr 2017 - Jan 2019
Multi-Departmental responsibilities: front desk, breakfast, maintenance, and housekeeping. Awarded on numerous occasions for guest satisfaction surveys, IBT account management, and employee retention. Created, designed, and led multi-property training programs for both team members and leaders—operational training, leadership training, and DE&I policy development. Designed and led initiatives and contests for guest satisfaction and sales techniques. 92% service recovery satisfaction and retention for returning guests. Show less
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Pieology Pizzeria
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United States
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Restaurants
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300 - 400 Employee
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Corp Trainer/General Manager
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Nov 2015 - Apr 2017
Expedited leadership promotions: floor lead to corporate opening trainer (2mos), trainer to General manager (6mos). Successfully led pre-opening training, ensured quality standards, and continued training post-opening as needed. Organized, marketed, and executed a total of 17 fundraising events with the local university and nonprofits within the restaurant as General Manager and continued those relationships. Increased team diversity to 60/40 with a leading track of a diverse race, ethnic, and gender balance. Show less
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LUSH FRESH HANDMADE COSMETICS North America
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Canada
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Personal Care Product Manufacturing
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700 & Above Employee
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Manager: Service, Charity, Recruit Mapper
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May 2012 - May 2015
From part-time seasonal to manager within 2 months, I led a prosperous team with increasing sales, maximizing APR, and exceeding goals set by myself and other leaders. Accomplished 2nd highest sales for 2 years in the Southeast U.S. region, top 50 in the greater U.S. Partnered with 5 local nonprofits to induct organizations to the Charity Pot Foundation, and continued to be main point of contact post-induction for volunteering and in-store events. Successfully led the recruit mapping crew in exploring other retail locations to find talent for potential hiring. Organized, led, and successfully executed monthly hiring parties for needed team members as business needs showed necessity for new hires. Show less
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Fairfield Inn And Suites
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India
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Hospitality
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1 - 100 Employee
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Front Desk Lead
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Oct 2008 - Mar 2012
All guest involved operations. Leading training for front desk, managing all guest comments, complaints, and inquiries through TripAdvisor. All guest involved operations. Leading training for front desk, managing all guest comments, complaints, and inquiries through TripAdvisor.
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Recreational Coordinator
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Mar 2007 - Aug 2008
Serving as both a counselor and coordinator of recreational activities for after school and summer camp programs for ages 5-15. Serving as both a counselor and coordinator of recreational activities for after school and summer camp programs for ages 5-15.
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Community
