Director of Marketing and Communications

• Oct 2020 - Present

Owner

• Jan 2001 - Present

15+ years experience conducting workshops for the design, construction, and performance/use of puppets for the stage, screen, internet, and classroom Regular presenter at and organizer of State and Regional festivals Perform original works and build commissioned pieces 15+ years experience conducting workshops for the design, construction, and performance/use of puppets for the stage, screen, internet, and classroom Regular presenter at and organizer of State and Regional festivals Perform original works and build commissioned pieces

Director of Marketing and Communications

• Feb 2018 - Mar 2020

As a member of the Senior Staff, I oversaw the marketing department and guest services for the Festival. This included responsibility for all ticket sales, media, public relations, content creation, agency and partner management, as well as guest services of on-site retail and concessions and volunteer management (300+). Spearheaded the selection, adoption, and implementation of a new mar-tech stack with a new CRM as the center, which allowed for better tracking of guests and donors. Created annual marketing plans on cross-channel advertising and PR spend, with an emphasis on digital improvements and executed those plans resulting in an industry defying 8% increase in ticket sales. (Live theatre national averages at this time were seeing drops of 5-7% annually.) Show less

Senior Marketing Program Manager

• Feb 2013 - Feb 2018

As the Marketo super-user/administrator, I had responsibility for lead scoring and all lead acquisition programs, as well as data integrity and integration with our CRM and CM systems. I also led and coordinated with cross functional teams and external partners to deliver content through the designated channels. I also managed data clean up, video interviews, demos, content system uploads, and editing. I created as well as hosted and managed Health Catalyst's industry leading webinar programs, with 3-4X registration and attendance results above industry benchmarks. I have had responsibility for all external email marketing campaigns with a weekly reach of ~300K, but then passed that responsibility to another team member. I also worked with our team members responsible for events, and have helped with organization and execution of our HIMSS, IHI, and HFMA efforts, as well as our Healthcare Analytics Summit. Show less

Data Consultant/Team Leader Post-Sales Team Leader

• Jan 2006 - Jan 2012

Responsible for retention dollars on a large client portfolio ($9.8M) Led internal resources (fulfillment, delivery, trainers, etc.) to manage the delivery and life of data projects for all customers within budget & time frames outlined in created SOWs. Reviewed and analysed customer data results for process improvement and project goal setting. High Performance results with Retention results consistently above 96% of customer dollars, up from 78% on non-associated accounts, a difference of $1.764M annually Show less

Communications Account Intern

• May 2005 - Aug 2005

Developed Linkage Map and Business Requirements for redesign of www.aetna.com/fsa website. Assisted in selection of outside vendors for realization of the redesign. Developed Marketing Strategy for Aetna’s FSA Debit Card offerings. Designed and created content for all materials in the marketing mix to be used with the developed strategy. Created high-level brochures for open enrollment kits (initial printing 1 million copies) Developed Linkage Map and Business Requirements for redesign of www.aetna.com/fsa website. Assisted in selection of outside vendors for realization of the redesign. Developed Marketing Strategy for Aetna’s FSA Debit Card offerings. Designed and created content for all materials in the marketing mix to be used with the developed strategy. Created high-level brochures for open enrollment kits (initial printing 1 million copies)

Graduate Fellow

• Sep 2004 - May 2005

Data Analysis Lab connected to the UConn School of Business. Responsible for all logistics of Lab and prep of analytical findings to be presented to clients and for symposiums, etc. This included the logistics and execution of the 2005 AMA Sheth Foundation Doctoral Consortium held on the UConn campus. I directed the travel, lodging, and food needs of the conference, as well as provided additional design services and ghostwriting for the Marketing Faculty presenters. Data Analysis Lab connected to the UConn School of Business. Responsible for all logistics of Lab and prep of analytical findings to be presented to clients and for symposiums, etc. This included the logistics and execution of the 2005 AMA Sheth Foundation Doctoral Consortium held on the UConn campus. I directed the travel, lodging, and food needs of the conference, as well as provided additional design services and ghostwriting for the Marketing Faculty presenters.