Experience

The CLUB - An Incubator of Women Leaders

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Content Specialist

  • Feb 2023 - Present

  • Build and manage social media content across all platforms • Strategize and build detailed content calendars and copy documents • Unify the brand experience across all social media platforms in conjunction with email marketing campaign efforts • Collaborate with leadership and event teams on upcoming moments to highlight and strike in a new way • Strengthen brand tone of voice through testimonials, guest speakers, and brand copy across all channels • Create and monitor monthly KPIs as it relates back to social media in regard to brand awareness and member sign ups



Laurel Springs School

• E-Learning Providers
• 100 - 200 Employee

• Brand & Creative Strategy Manager

  • Jul 2022 - Present

  • Create end-to-end campaigns in an Omni-channel approach that include the website, email campaigns, PR, paid search and social media, display, organic social media, marketing assets and other digital channels. • Create and use strategic frameworks to help monitor results and optimize the performance of our marketing various initiatives. • Lead the development and activation of Laurel Spring Schools' (LSS) go-to-market plans for K-12 academic programs, with the goal of increasing prospective parent and student brand awareness, consideration, conversion, and retention. • Report key insights to the Laurel Springs Leadership Team, along with recommendations for continued optimization and performance improvement of campaigns and brand awareness. • Work collaboratively with the Marketing Creative Team to ensure all communications are synchronized and harmonized. • Maintain awareness of K-12 private school industry trends, competitive shifts, and new digital opportunities. • Finalize and optimize the eCommerce platform for single course/self-service products and segments. • Work with and support our designers and copywriters at the creative design level at a managerial level. • Create, analyze, and monitor surveys to track improvements to NPS and restructure current messaging tactics. • Create and supervise a new Ambassador program to help drive awareness and enrollments through word-of-mouth tactics. • Collaborate with partnerships division to ensure proper branding and approach is unified by attending various events across the country. • Assist in creation of taglines and headlines for campaigns as the SME at bridging content and big idea unification.



TruFusion 9+Co

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Fitness Instructor

  • Mar 2022 - Present

  • TruHot Pilates Instructor • Tru HIIT Instructor • Tru Circuit Instructor • Tru Vibe Ride Spin Instructor • Tru Bootcamp Instructor • Tru Sculpt Instructor • Tru TRX Instructor • Focus on total muscle engagement, music theory in playlists, and client empowerment with mindful modifications in all class formats • TruHot Pilates Instructor • Tru HIIT Instructor • Tru Circuit Instructor • Tru Vibe Ride Spin Instructor • Tru Bootcamp Instructor • Tru Sculpt Instructor • Tru TRX Instructor • Focus on total muscle engagement, music theory in playlists, and client empowerment with mindful modifications in all class formats



Gallus Medical Detox Centers

• United States
• Medical Practices
• 1 - 100 Employee

• Lead Nutritionist

  • Mar 2021 - Aug 2022

  • Reinvigorated current patient intake process for more effective and quicker on-boarding • Single-handedly recreated all intake forms for more intentional planning for aftercare programming • Collaborated with directors and stakeholders to roll out new training efforts, adjust current in-house nutrition education, and ensure that best-practices are provided to patients • Created a multitude of personalized meal plans, detox handouts, and next-steps for aftercare • Built relationships with patients in regards to nutrition education, physical wellness programming, and life coaching initiatives



Common Good Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Client Brand Manager

  • Aug 2021 - Jul 2022

  • Responsible for all day-to-day communications with assigned clients • Effectively handle client meetings and calls • Manage at several clients and projects/timelines simultaneously • Scheduling and preparation for all meetings • Creation and ownership of all project plans/retainer status reports • Workamajig management and updates for client work • Solid understanding of establishing and adhering to project budgets (estimating) • Scheduling and internal routing of all client work, responsible for hitting all deadlines/milestones • Creation of small to mid-sized project and campaign creative briefs • Provide clear direction to the creative team and key players during project kickoff and beyond • Provide strategic thinking around process and creative work • Advocate on behalf of the agency and creative team to produce highly creative work that meets the business objectives of our clients • Support for Client Director in all administrative, research, and project-related tasks • Vendor management/procurement of vendor estimates



CorePower Yoga

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Wellness Coach and Instructor

  • Oct 2015 - Mar 2022

  • Obtained 200-hour power yoga certification through CorePower Yoga • Obtained 50-hour sculpt yoga certification through CorePower Yoga • Promoted to Lead Sculpt Coach in 2019, showing leadership and persistence • Completed NASM Nutrition and Personal Trainer Certification, helping build my own personal brand with current CorePower clients and prior marketing background • Life coached and assessed overall wellness goals for clients (physical, mental, emotional, and spiritual), which demonstrates flexible thinking/problem solving • Built up my brand of nutrition clients through the pandemic with easy on-boarding, weekly accountability calls, effective marketing and publicity efforts, and progress monitoring to adjust my approaches



The Crawford and Oxford Hotel

• Denver, Colorado, United States

• Area Marketing Manager

  • Aug 2020 - Aug 2021

  • Digital marketing, email campaigns, social media, graphic design, activation production • Produced revenue generating email campaigns for both properties • Provided storytelling copy and imagery for various campaigns, and responsible for the maintenance of The Crawford Hotel, The Oxford Hotel, and The Oxford Club, Spa & Salon's websites • Updated packages + promotions, calendar of events, landing pages • Ensured ADA compliance and fulfill any additional changes/requests • Developed and implemented social media strategies and created content for all social media platforms for the brands • Developed KPIs and provide monthly reports to Area Director of Community Relations & Marketing, including forecasting and new brand initiatives for strong ROI • Brainstormed and developed unique, creative packages and experiential offerings that align with sales, revenue, and PR goals • Designer of all signage for The Crawford Hotel, The Oxford Hotel, and The Oxford Club, Spa & Salon + Design all historic brochures, vouchers, catering menus, sales materials, and in-room collateral



Mountain Vista Elementary

• United States

• Teacher

  • Jun 2014 - May 2020

  • Master’s Degree + 45-Hour 3rd and 5th Grade Teacher at a PLC Model School • Member of the Response to Intervention/Multitiered Student Support team, Mission Team, and Positive Behavior Intervention Support Team for 4 years, focus on differentiation • Thrived in virtual learning by setting students up on various digital platforms, using Data proven results in regards to literacy and writing by hosting weekly writing workshops for students • Master’s Degree + 45-Hour 3rd and 5th Grade Teacher at a PLC Model School • Member of the Response to Intervention/Multitiered Student Support team, Mission Team, and Positive Behavior Intervention Support Team for 4 years, focus on differentiation • Thrived in virtual learning by setting students up on various digital platforms, using Data proven results in regards to literacy and writing by hosting weekly writing workshops for students



Diane Morrison Consulting

• Denver, Colorado, United States

• Educational Consultant & Professor

  • Jun 2016 - Mar 2019

  • Was brought on to the consulting team within my first year of teaching because of my skills in writing curriculum and content, strategic marketing planning, and public speaking • Conducted both in-person and online seminars for groups of 50-75 educators from various states on content that I personally designed for college credit advancement with Brandman University • Created innovative curriculum and promoted the efforts of Diane Morrison Consulting through marketing campaigns, social media outreach events, and PR efforts within the Cherry Creek School District to obtain new leads and business



Chicago Twenty Marketing and PR

• Chicago, Illinois, United States

• Experiential Marketing Manager

  • Feb 2011 - Jun 2014

  • Supported social media campaigns and promoted various Chicago bars and nightlife through press releases, email marketing, and social media takeovers via PPC banners • Communicated with the media regarding various events and experiential marketing efforts to build buzz for various brand, including the Wrigleyville Bar Crawl and Roscoe Village Gay Pride • Planned, organized, and executed successful events for high-end clients and events while maintaining positive client relationships • Supported social media campaigns and promoted various Chicago bars and nightlife through press releases, email marketing, and social media takeovers via PPC banners • Communicated with the media regarding various events and experiential marketing efforts to build buzz for various brand, including the Wrigleyville Bar Crawl and Roscoe Village Gay Pride • Planned, organized, and executed successful events for high-end clients and events while maintaining positive client relationships



M & M Advertising

• Indianapolis, Indiana, United States

• Brand Relations Manager

  • Jan 2006 - Jan 2011

  • In charge of communications with all clients in regard to negotiations, marketing strategies, pitching new creative ideas, copywriting reviews, and co-collaboration on overall vision of both print and digital advertisements • Collaborated with various creative stakeholders on all creative initiatives; including photo and video shoots. • Showcased brand identity, purpose, and strategy initiatives to various clients regarding opportunities to pivot and make a mark within their spaces • Created and implemented strategic social media marketing campaigns by utilizing market research and trends • Collaborated with the crisis management and public relations sectors of various companies to regulate and adapt company narratives surrounding promotions and events. • Supervised project timelines and logistics regarding creative solutions across a multitude of departments.