Tyler Lane
Founder at Session Interactive- Claim this Profile
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Bio
Dan Kern
Tyler is well-rounded SEO / Inbound Marketing Strategist with exceptional experience with Google Analytics, SEO Audits and enterprise-level consulting.
Laine Bulakites
Tyler is destined for big things in life, you can quote me on that. He is incredible charismatic and personable which makes him a pleasure to work with in any role. From his first day at L3 I heard so many positive things from Tyler's direct reports and peers alike - he had his work cut out for him and needed to hit the ground running, even leading an important client meeting on his first week. Tyler definitely established himself as an expert in many things like digital strategy and analytics, as well as a trusted peer and mentor to his team. I would love to work with T again and know he'll do amazing things in years to come!
Mandy Wodnick
As a Sr. SEO Strategist, working with Tyler has been both refreshing and collaborative. It's uncommon to find an AD who truly has an expertise in all digital channels, especially SEO, CRO and Analytics and this is what has made being on his team so different. His wealth of knowledge has not only advanced our clients' digital strategy and improved search exposure but has also helped me grow within my own career path at Location3.
Dan Kern
Tyler is well-rounded SEO / Inbound Marketing Strategist with exceptional experience with Google Analytics, SEO Audits and enterprise-level consulting.
Laine Bulakites
Tyler is destined for big things in life, you can quote me on that. He is incredible charismatic and personable which makes him a pleasure to work with in any role. From his first day at L3 I heard so many positive things from Tyler's direct reports and peers alike - he had his work cut out for him and needed to hit the ground running, even leading an important client meeting on his first week. Tyler definitely established himself as an expert in many things like digital strategy and analytics, as well as a trusted peer and mentor to his team. I would love to work with T again and know he'll do amazing things in years to come!
Mandy Wodnick
As a Sr. SEO Strategist, working with Tyler has been both refreshing and collaborative. It's uncommon to find an AD who truly has an expertise in all digital channels, especially SEO, CRO and Analytics and this is what has made being on his team so different. His wealth of knowledge has not only advanced our clients' digital strategy and improved search exposure but has also helped me grow within my own career path at Location3.
Dan Kern
Tyler is well-rounded SEO / Inbound Marketing Strategist with exceptional experience with Google Analytics, SEO Audits and enterprise-level consulting.
Laine Bulakites
Tyler is destined for big things in life, you can quote me on that. He is incredible charismatic and personable which makes him a pleasure to work with in any role. From his first day at L3 I heard so many positive things from Tyler's direct reports and peers alike - he had his work cut out for him and needed to hit the ground running, even leading an important client meeting on his first week. Tyler definitely established himself as an expert in many things like digital strategy and analytics, as well as a trusted peer and mentor to his team. I would love to work with T again and know he'll do amazing things in years to come!
Mandy Wodnick
As a Sr. SEO Strategist, working with Tyler has been both refreshing and collaborative. It's uncommon to find an AD who truly has an expertise in all digital channels, especially SEO, CRO and Analytics and this is what has made being on his team so different. His wealth of knowledge has not only advanced our clients' digital strategy and improved search exposure but has also helped me grow within my own career path at Location3.
Dan Kern
Tyler is well-rounded SEO / Inbound Marketing Strategist with exceptional experience with Google Analytics, SEO Audits and enterprise-level consulting.
Laine Bulakites
Tyler is destined for big things in life, you can quote me on that. He is incredible charismatic and personable which makes him a pleasure to work with in any role. From his first day at L3 I heard so many positive things from Tyler's direct reports and peers alike - he had his work cut out for him and needed to hit the ground running, even leading an important client meeting on his first week. Tyler definitely established himself as an expert in many things like digital strategy and analytics, as well as a trusted peer and mentor to his team. I would love to work with T again and know he'll do amazing things in years to come!
Mandy Wodnick
As a Sr. SEO Strategist, working with Tyler has been both refreshing and collaborative. It's uncommon to find an AD who truly has an expertise in all digital channels, especially SEO, CRO and Analytics and this is what has made being on his team so different. His wealth of knowledge has not only advanced our clients' digital strategy and improved search exposure but has also helped me grow within my own career path at Location3.
Credentials
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Google Analytics Certification
GoogleSep, 2016- Nov, 2024
Experience
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Session Interactive
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United States
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Advertising Services
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1 - 100 Employee
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Founder
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Sep 2018 - Present
Session Interactive is a Denver-based boutique digital marketing consultancy.We grow mid-market and enterprise-level brands who have all of the raw materials to succeed, but can’t seem to pull it all together — operationally, strategically, and tactically. Session Interactive is a Denver-based boutique digital marketing consultancy.We grow mid-market and enterprise-level brands who have all of the raw materials to succeed, but can’t seem to pull it all together — operationally, strategically, and tactically.
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TKL Consulting
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United States
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Advertising Services
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1 - 100 Employee
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Founder & Principal Consultant
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Sep 2017 - Present
An agency and direct client digital marketing consultancy focusing on Technical/Off-page/On-page SEO, Analytics, Paid Search, Content Strategy, Conversion Rate Optimization, and UX/UI improvement opportunities. An agency and direct client digital marketing consultancy focusing on Technical/Off-page/On-page SEO, Analytics, Paid Search, Content Strategy, Conversion Rate Optimization, and UX/UI improvement opportunities.
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Location3
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Mar 2016 - Sep 2017
Strategic planning, management and execution leader of full-service digital marketing campaigns. • Directly manage digital marketing strategies for numerous enterprise level clients. • Lead comprehensive sales revenue driving campaigns based on buyer persona data, market insights and analytical industry benchmarks.• Manage a team of four digital marketing professionals, two paid search/display account managers and two SEO account managers. • Successfully increased monthly retainers, managed services or obtained renewals from all managed clients through sales and business development use cases. • Agency team leader on select analytic audits, educational analytic strategy sessions and analytic migration implementations designed to improve revenue reporting.
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Burns Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Senior Inbound Marketing Manager
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Jul 2014 - Mar 2016
Responsible for the management and execution of all digital marketing practices for agency clients.• Built and managed the digital team from the ground up and developed all digital team processdocuments, reporting, deliverable and proposal structures • Led digital marketing strategies for more than 20+ ongoing and project-based B2B and B2Cclients.• Drove analytic reporting restructuring rooted in successful goal and KPI monitoring for morethan 10+ clients. • Successfully increased conversion rates for numerous clients using proprietary conversion rate optimizing strategies, partnering with internal development and UX teams. • Implemented robust marketing automation campaigns for numerous clients deep rooted in lead scoring and progressive profiling nurture strategies. • Held ongoing analytic educational seminars for various clients to ensure proper reporting andstructuring. • Revamped all internal buyer persona research and implementation strategies towork inline with targeted SEO keyword research and content gap analysis best practices.
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Intelligent Demand
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United States
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Marketing Services
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1 - 100 Employee
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Inbound Marketing Manager
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Nov 2013 - Jun 2014
Responsible for the planning and execution of all inbound marketing, SEO, social media campaigns and complete integrated demand generation programs for Intelligent Demand’s clients.• Identify awareness, engagement, lead generation and lead nurturing opportunities as it relates to strategic inbound marketing for clients• Assist the Director of Strategy in developing inbound and outbound contentmarketing campaigns through the entire marketing and sales funnel.• Monitor, measure, and analyze market responsiveness and conversion rates to better define and identify new inbound marketing trends and opportunities for clients. • Continually document and communicate project dependences and deliverables to the technology and creative teams.• Assist the Director of the Strategy Practice with all analytics, optimization, segmentation and integrated demand generation strategies.• Thrive in a fast-paced collaborative environment while displaying organization skills to manage multiple inbound projects simultaneously with precision. • Conduct a variety of complete SEO and Content marketing audits to ensure best practices of integration were being carried out effectively.• Provide and implement website redesign deliverables as it related to transitional SEO best practices.• Conduct inline testing, multivariate testing for client landing pages and email templates. • Collect and mine data within marketing automation and analytic platforms, seeking out improvement opportunities through optimizations.
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SlimGenics
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Digital Marketing Manager
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Dec 2011 - Nov 2013
Responsible for the strategic development and implementation of B2C marketing and advertising materials designed to attract clients and enhance brand reputation to support all 29 SlimGenics Weight Control Center locations through unique demand generation programs. • Managed two outside vendor partners, a digital agency and a media planning and buying agency. Using strategic project management and reporting methods, the agencies and I were responsible for implementing complex integrated marketing optimization processes, pushing new digital technologies to drive conversions, managing analytics and improving lead prospecting.• Directed strategy for a team of in-house graphic designers and developers to launch a variety of targeted mobile-optimized microsites that after two months account for 20% of all new lead conversions.• Oversaw and monitored a $3.5-million traditional and digital advertising budget that wasstrategically allocated based on seasonality and ad performance.• Implemented paid search A/B and multivariate testing that maximized the user experience and increased landing page and website conversions by 9% in the first four months.• Monitored and reported on all SEO, paid search and display campaign stats on a weekly basis.• Launched a variety of targeted social ads designed at improving brand awareness and driving increased social interactions. • Established, managed and directly applied quality standards and brand consistency of digital marketing and communications material for all company programs including, corporate, online, center and point product programs.• Organized, developed and launched the SlimGenics.com/corporate program website accompanied with an interactive lead nurturing campaign.• Measure ROI effectiveness of content, messaging, and other strategies in achieving marketing and communications goals; present progress reports at quarterly executive meetings.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Specialist
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Feb 2010 - Aug 2011
Responsible for the marketing and development of an online energy conservation campaign. • Formulated an ongoing strategic marketing plan to emphasize internal energy conservation among an 8,000-employee semi-conductor plant.• Provided daily strategic updates and managed content for a robust environmental website• Developed various energy logos, posters and email newsletters to inform the site of environmental news and events.• Managed all marketing email communication campaigns sent to existing employees.• Increased email opt-in rate and managed strategy to grow email subscriber base among specific internal customers.• Assisted Director of Marketing Operations in idea generation for various lead nurturing event campaigns designed to attract and retain external and internal vendors.• Analyzed various marketing campaign results through online analytics and proprietary system evaluation databases.
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Education
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2005 - 2009
University of Vermont
BS, Marketing -
2003 - 2004
Outward Bound Outdoor Leadership School
Leadership training
Community
