Tyler Knochel

Co-Founder at HustleFish
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Contact Information
us****@****om
(386) 825-5501
Location
Lafayette, IN

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Feb 2018 - Present

      Lafayette, Indiana Area HustleFish is a creative, digital design and marketing agency. We focus on bringing brands to life on the web in interactive, engaging ways.

    • United States
    • Construction
    • 100 - 200 Employee
    • Content & Creative Supervisor
      • Feb 2017 - Jan 2018

      Remington, IN Managed internal and external resources to create impactful content, unique creative, and ideate marketing strategies. • Led marketing campaign ideation & execution for trade show generating hundreds of leads • Implemented new website strategy that generated over new 25 leads in the first month • Scripted and directed brand videos with customers that fulfilled CEO’s vision for the brand • Interviewed and hired high performing team members • Strategized and executed email lead… Show more Managed internal and external resources to create impactful content, unique creative, and ideate marketing strategies. • Led marketing campaign ideation & execution for trade show generating hundreds of leads • Implemented new website strategy that generated over new 25 leads in the first month • Scripted and directed brand videos with customers that fulfilled CEO’s vision for the brand • Interviewed and hired high performing team members • Strategized and executed email lead nurturing campaigns averaging 20% open rate and 9% CTR

    • Art Director
      • Oct 2014 - Feb 2017

      Lafayette, Indiana Area • Responsible for visual representatives of the brand - Photography, video, graphic design, etc • Managed other creative professionals doing contract work with FBi Buildings • Worked with HR department to communicate company culture and build community

    • Canada
    • Photography
    • Photographer/Videographer
      • Apr 2010 - Apr 2015

      • Used creativity to satisfy around 50 customers, from family, individual and commercial portraits to customer satisfaction videos for several companies • Self marketed using Facebook and word of mouth • Experienced at using editing software, Aperture, Photoshop, Premiere and Ilustrator

    • United States
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • Marketing Coordinator
      • Jul 2013 - Sep 2014

      Chandler • Managed all aspect of events/trade shows, including strategizing which shows to attend • Worked on several research projects looking at competition, evaluating trade shows, etc. • Designed event invitations, posters for tradeshows and did copy editing • Some experience with Salesforce, Hubspot and other professional software • Developed and managed Social Media Strategy

    • United States
    • Individual and Family Services
    • Social Media Manager
      • Feb 2013 - Sep 2014

      Phoenix, AZ • Created a Social Media Strategy that makes sense for their target audience • Created customized content across different social media platforms • Used photography, videography and graphic design to make original, appealing content • Created social pages for each one of the ten locations • Coordinated with managers to get original, site specific content posted to each page

    • United States
    • Hospitals and Health Care
    • Volunteer Coordinator
      • May 2012 - Aug 2012

      Fort Wayne, Indiana Area • Managed Around 60 volunteers throughout the summer to complete various projects • Was responsible for recruiting volunteers, using mainly social media • Led volunteers through weekly activities and created schedules for the volunteer/staff interactions • Implemented ideas regarding social media strategy, using their channels of social media to promote their main fundraising event • Helped coordinate the Gateway Woods auction, a fundraising event for the home that raised over… Show more • Managed Around 60 volunteers throughout the summer to complete various projects • Was responsible for recruiting volunteers, using mainly social media • Led volunteers through weekly activities and created schedules for the volunteer/staff interactions • Implemented ideas regarding social media strategy, using their channels of social media to promote their main fundraising event • Helped coordinate the Gateway Woods auction, a fundraising event for the home that raised over $400,000 Show less

    • Full-Time Volunteer
      • May 2011 - Aug 2011

      Fort Wayne Indiana

Education

  • Arizona State University
    Bachelor's degree, Business Management and Entrepreneurship
  • ASU
    Certificate, International Business

Community

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