Tyler Knochel
Co-Founder at HustleFish- Claim this Profile
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Bio
Experience
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HustleFish
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United States
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Advertising Services
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1 - 100 Employee
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Co-Founder
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Feb 2018 - Present
Lafayette, Indiana Area HustleFish is a creative, digital design and marketing agency. We focus on bringing brands to life on the web in interactive, engaging ways.
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FBi Buildings, Inc
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United States
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Construction
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100 - 200 Employee
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Content & Creative Supervisor
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Feb 2017 - Jan 2018
Remington, IN Managed internal and external resources to create impactful content, unique creative, and ideate marketing strategies. • Led marketing campaign ideation & execution for trade show generating hundreds of leads • Implemented new website strategy that generated over new 25 leads in the first month • Scripted and directed brand videos with customers that fulfilled CEO’s vision for the brand • Interviewed and hired high performing team members • Strategized and executed email lead… Show more Managed internal and external resources to create impactful content, unique creative, and ideate marketing strategies. • Led marketing campaign ideation & execution for trade show generating hundreds of leads • Implemented new website strategy that generated over new 25 leads in the first month • Scripted and directed brand videos with customers that fulfilled CEO’s vision for the brand • Interviewed and hired high performing team members • Strategized and executed email lead nurturing campaigns averaging 20% open rate and 9% CTR
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Art Director
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Oct 2014 - Feb 2017
Lafayette, Indiana Area • Responsible for visual representatives of the brand - Photography, video, graphic design, etc • Managed other creative professionals doing contract work with FBi Buildings • Worked with HR department to communicate company culture and build community
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Stills Photography
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Canada
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Photography
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Photographer/Videographer
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Apr 2010 - Apr 2015
• Used creativity to satisfy around 50 customers, from family, individual and commercial portraits to customer satisfaction videos for several companies • Self marketed using Facebook and word of mouth • Experienced at using editing software, Aperture, Photoshop, Premiere and Ilustrator
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CyrusOne
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United States
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IT Services and IT Consulting
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400 - 500 Employee
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Marketing Coordinator
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Jul 2013 - Sep 2014
Chandler • Managed all aspect of events/trade shows, including strategizing which shows to attend • Worked on several research projects looking at competition, evaluating trade shows, etc. • Designed event invitations, posters for tradeshows and did copy editing • Some experience with Salesforce, Hubspot and other professional software • Developed and managed Social Media Strategy
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Valley Child Care and Learning Center
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United States
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Individual and Family Services
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Social Media Manager
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Feb 2013 - Sep 2014
Phoenix, AZ • Created a Social Media Strategy that makes sense for their target audience • Created customized content across different social media platforms • Used photography, videography and graphic design to make original, appealing content • Created social pages for each one of the ten locations • Coordinated with managers to get original, site specific content posted to each page
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Gateway Woods Children's Home
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United States
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Hospitals and Health Care
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Volunteer Coordinator
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May 2012 - Aug 2012
Fort Wayne, Indiana Area • Managed Around 60 volunteers throughout the summer to complete various projects • Was responsible for recruiting volunteers, using mainly social media • Led volunteers through weekly activities and created schedules for the volunteer/staff interactions • Implemented ideas regarding social media strategy, using their channels of social media to promote their main fundraising event • Helped coordinate the Gateway Woods auction, a fundraising event for the home that raised over… Show more • Managed Around 60 volunteers throughout the summer to complete various projects • Was responsible for recruiting volunteers, using mainly social media • Led volunteers through weekly activities and created schedules for the volunteer/staff interactions • Implemented ideas regarding social media strategy, using their channels of social media to promote their main fundraising event • Helped coordinate the Gateway Woods auction, a fundraising event for the home that raised over $400,000 Show less
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Full-Time Volunteer
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May 2011 - Aug 2011
Fort Wayne Indiana
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Education
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Arizona State University
Bachelor's degree, Business Management and Entrepreneurship -
ASU
Certificate, International Business