Experience

John Paul Mitchell Systems

• Cosmetics
• 300 - 400 Employee

• Sales Director

  • Jul 2019 - Present



Pravana

• Woodland Hills, CA

• Director of Sales - West

  • Dec 2010 - Jul 2019

  strategic management, promotional sell thru, new account procurement strategic management, promotional sell thru, new account procurement



Kenra Professional

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Business Development/Senior Regional Manager

  • Mar 2008 - Nov 2010

  • Delivered sales growth of 13% 2008-2010• Covered 13 states and 6 direct reports• Managed $40MM in volume and 400 accounts• Achieved Top 3 rank in overall sales growth, 4 consecutive years• Established a new distributorship supporting long-term business strategy• Negotiated and strategized with SalonCentric and Armstrong McCall• Created, organized and planned promotional activities and incentives for SalonCentric and Armstrong McCall• Conducted sales presentations throughout southeast – 50 annually• Negotiated with purchasing managers to ensure adequate inventory and promotional sell thru• Established sales forecasts and budgeting plans for entire regional team and performed under budget all 3 years• Left to pursue new opportunity with an innovative company Show less

• Regional Manager

  • May 2006 - Mar 2008

  Developed strategic sales plan for distributors located in TX, OK, LA, NM, AR. Established strong partnerships with accounts to ensure retail sales and shipment growth. Conducted educational seminars for the sales associates and salon staff.• Increased revenues by 35% over 2 years• Responsible for 5 states and $11MM in volume• Promoted to Director of Business Development



Pepsi Bottling Ventures

• United States
• Food and Beverage Services
• 700 & Above Employee

• Field Sales Representative

  • Apr 2005 - Jan 2006

  Responsible for product sales, inventory control, and distribution for 120 locations in So. CA. Increased sales volume using promotional incentives. Built work relationships with store owners and managers. Conducted sales analysis using various financial data. • Achieved daily sales goals by exceeding prior years’ sales • Awarded as #1 sales team in all of Southern California and Las Vegas • Sold 35 intros in 9 months • Effectively qualified loyal customers, saving the company thousands Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Fragrance Specialist

  • Nov 1998 - Dec 2002

  Responsible for achieving sales goals on two men’s fragrance brands. Utilized promotional vehicles, sets, and gift baskets to increase AUS and provided sales support in merchandising and counter maintenance. • Ranked #3 out of 33 in total sales during November/December • Increased sales of Pleasures to a Top 3 fragrance regionally Responsible for achieving sales goals on two men’s fragrance brands. Utilized promotional vehicles, sets, and gift baskets to increase AUS and provided sales support in merchandising and counter maintenance. • Ranked #3 out of 33 in total sales during November/December • Increased sales of Pleasures to a Top 3 fragrance regionally