Experience

Workhorse Products

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• President / Sales Leader

  • May 2010 - Present

  Established business growth strategy, brand management and sales performance with responsibility over domestic and international sales including 5 regional sales managers for a division of the Bergman Group.· Launched a new business strategy and restructured operations as a result of extensive research on customer satisfaction and retention issues, analysis of competitor products and services, distributor selection and trade show trends to transform business performance. · Implemented rebranding strategies to promote and recognize distributors and/or small business owners that increased engagement, confidence in the business and, as a result, customer loyalty. · Recruited and led high performing sales team.· Redesigned and launched new brand to attract new customers, including social media tactics for brand recognition and to showcase successful business owners.