Director of Marketing

• Jul 2023 - Present

Senior Manager, Dealerships Digital Solutions

• Jun 2022 - Jun 2023

Serve as a trusted, knowledgeable resource to help dealers navigate their digital marketing efforts. Our dedicated digital marketing advisory services use software, data and benchmarks from unbiased sources to provide dealer clients with solutions that will make them more efficient with both their time and capital. Serve as a trusted, knowledgeable resource to help dealers navigate their digital marketing efforts. Our dedicated digital marketing advisory services use software, data and benchmarks from unbiased sources to provide dealer clients with solutions that will make them more efficient with both their time and capital.

Senior Manager, Dealerships Digital Solutions

• Apr 2019 - May 2022

Serve as a trusted, knowledgeable resource to help dealers navigate their digital marketing efforts. Our dedicated digital marketing advisory services use software, data and benchmarks from unbiased sources to provide dealer clients with solutions that will make them more efficient with both their time and capital. Serve as a trusted, knowledgeable resource to help dealers navigate their digital marketing efforts. Our dedicated digital marketing advisory services use software, data and benchmarks from unbiased sources to provide dealer clients with solutions that will make them more efficient with both their time and capital.

Area Sales Manager

• Aug 2014 - Apr 2019

• Improve dealer efficiencies through continuous retail, wholesale, and digital consulting • Manage monthly vehicle allocation vs. scheduling to ensure dealer orders meet market demand • Serve as liaison between dealers and FCA to assist in areas of retail, wholesale, customer satisfaction, marketing, and conflict resolution (e.g. incentives, logistics, restrictions) • Grow key FCA Sales Metrics including Retail Sales, Market Share, Shipments, and Sales Advocacy South Jersey… Show more • Improve dealer efficiencies through continuous retail, wholesale, and digital consulting • Manage monthly vehicle allocation vs. scheduling to ensure dealer orders meet market demand • Serve as liaison between dealers and FCA to assist in areas of retail, wholesale, customer satisfaction, marketing, and conflict resolution (e.g. incentives, logistics, restrictions) • Grow key FCA Sales Metrics including Retail Sales, Market Share, Shipments, and Sales Advocacy South Jersey Metro, Mid-Atlantic Region (February 2017 – April 2019) • Grew market share +1.2% (June ’17 vs. June ’18) becoming #1 OEM in South Jersey • Increased quarterly shipments +24% from Q1 to Q3 2018 Grand Rapids, Great Lakes Region (July 2015 – January 2017) • Lead coordinating efforts for a successful FCA presence in Michigan Intl Auto Show • Integral part of dealer onboarding process including inventory audits, advertising plans, and training Traverse City, Great Lakes Region (October 2014 – June 2015) Telecommute District, Great Lakes Region (August 2014 – September 2014)

Data Analyst - International Market Management

• Apr 2013 - Aug 2014

• Managed the collection, preparation and distribution of market specific data including the Market Management metrics, trend analysis and strategy recommendations • Performed analysis and modeling that maximizes international market performance, profits, and asset growth • Refined complex files to expedite deck creation process and enhance overall organization and consistency • Provided international market launch process improvements to enhance communication, uncover opportunities… Show more • Managed the collection, preparation and distribution of market specific data including the Market Management metrics, trend analysis and strategy recommendations • Performed analysis and modeling that maximizes international market performance, profits, and asset growth • Refined complex files to expedite deck creation process and enhance overall organization and consistency • Provided international market launch process improvements to enhance communication, uncover opportunities, and identify issues prior to vehicle launch in market

Margin Analyst, FMCC

• Aug 2012 - Mar 2013

• Manage monthly North American wholesale revenue actuals and forecast by consolidating company vehicle stock levels as they relate to additional company revenue • Deliver Canadian borrowing cost forecasts and actuals by working with Treasury and Canadian teams to predict and report interest expense on company loans based on market conditions and other macroeconomic drivers • Prepare Ford Credit’s quarterly and monthly Yield Curves as a benchmark for debt in the market by measuring… Show more • Manage monthly North American wholesale revenue actuals and forecast by consolidating company vehicle stock levels as they relate to additional company revenue • Deliver Canadian borrowing cost forecasts and actuals by working with Treasury and Canadian teams to predict and report interest expense on company loans based on market conditions and other macroeconomic drivers • Prepare Ford Credit’s quarterly and monthly Yield Curves as a benchmark for debt in the market by measuring economic activity between the interest rate and the term of the loan • Ensured appropriate negative confirmation was provided to meet the 2012 Internal Control testing guidelines as required by Sarbanes Oxley (S-Ox)

Subsidiary Reporting Analyst, FMCC

• Aug 2011 - Aug 2012

• Diligently and accurately complete accounting close responsibilities to meet management timing • Work with finance team to ensure account balances are in-line with the supporting detail provided and investigate any potential reconciling items • Successful financial statement and PwC audit completion for two Ford Credit subsidiaries resulting in on-time filing and no major comments • Instrumental in organizing, researching, and testing financial detail to meet the 2011 MCRP Internal… Show more • Diligently and accurately complete accounting close responsibilities to meet management timing • Work with finance team to ensure account balances are in-line with the supporting detail provided and investigate any potential reconciling items • Successful financial statement and PwC audit completion for two Ford Credit subsidiaries resulting in on-time filing and no major comments • Instrumental in organizing, researching, and testing financial detail to meet the 2011 MCRP Internal Control guidelines as required by Sarbanes Oxley (S-Ox) • Served as Annual File Review coordinator, communicating company mandated standards to employees and providing valuable instruction on filing requirements • Worked with financial reporting team to file Ford Credit’s 10K and 10Q financial statements as the lead on the Statement of Cash Flows and numerous footnotes as required by Ford Motor Credit Company and the SEC

Financial Analyst, Chicago Assembly Plant

• May 2009 - Aug 2011

• Accurately report and track department budgets to provide timely production inventory reports •Played integral role in the asset and tooling verification process for the Department of Energy, resulting in multi-billion dollar company loan • Re-organized and reconciled revenue process for scrap leaving Chicago plant, netting the company an average of $20,000 in additional monthly revenue • Facilitate monthly managers meeting to track production inventory trends • Ensure new… Show more • Accurately report and track department budgets to provide timely production inventory reports •Played integral role in the asset and tooling verification process for the Department of Energy, resulting in multi-billion dollar company loan • Re-organized and reconciled revenue process for scrap leaving Chicago plant, netting the company an average of $20,000 in additional monthly revenue • Facilitate monthly managers meeting to track production inventory trends • Ensure new analysts are accurately trained to assume finance responsibilities • Recognition from MP&L Manager for outstanding work in General Auditors Office (GAO) production inventory audit • Recognized by Finance Controller for outstanding work in the GAO Dept. of Energy audit

Finance Intern, Corporate Staffs

• Jun 2008 - Aug 2008

• Sharpened skills in qualitative and critical thinking and solidified grasp of business concepts • Successfully identified inefficient and ineffective processes within project management and project planning and created business plans for improvement • Analyzed budgets to determine availability of funds for corporate staffs finance • Streamlined communications by creating a centralized Web page for Ford budget information • Worked closely with the Chief Marketing Office and… Show more • Sharpened skills in qualitative and critical thinking and solidified grasp of business concepts • Successfully identified inefficient and ineffective processes within project management and project planning and created business plans for improvement • Analyzed budgets to determine availability of funds for corporate staffs finance • Streamlined communications by creating a centralized Web page for Ford budget information • Worked closely with the Chief Marketing Office and Communications Department to track and approve available funds for Ford sponsored events Show less • Sharpened skills in qualitative and critical thinking and solidified grasp of business concepts • Successfully identified inefficient and ineffective processes within project management and project planning and created business plans for improvement • Analyzed budgets to determine availability of funds for corporate staffs finance • Streamlined communications by creating a centralized Web page for Ford budget information • Worked closely with the Chief Marketing Office and… Show more • Sharpened skills in qualitative and critical thinking and solidified grasp of business concepts • Successfully identified inefficient and ineffective processes within project management and project planning and created business plans for improvement • Analyzed budgets to determine availability of funds for corporate staffs finance • Streamlined communications by creating a centralized Web page for Ford budget information • Worked closely with the Chief Marketing Office and Communications Department to track and approve available funds for Ford sponsored events Show less