Manager, Cultural Impact Communications

• Oct 2022 - Present

Brand Partnerships Manager

• Jun 2020 - Present

- Secure a steady cadence of coverage in leading fashion and business outlets such as GQ, HypeBeast, Highsnobiety, and Wall Street Journal. - Support in the launch of Renowned x Angela Davis “Heroes of Blackness” collection, garnering +20 unique articles at 6MM UVM - Execute partnerships like Renowned x Nordstrom, by sourcing like-minded brands to cultivate an authentic story and seamless program. - Administer support to the brands by managing calendars, travel, expenses, on-boarding, and client communication. Show less

Associate Manager - Campaign Activation

• Mar 2022 - Nov 2022

- Oversaw $2.5 million in spend across multiple programs, accurately calculating impact and identifying solutions that enable the program to meet margin goals. - Led creative campaign execution for CPG, retail, and technology entities ranging from talent briefings, creative ideation and production - Created comprehensive post-campaign recaps and case studies that highlight performance through qualitative insights and quantitative data such as screenshots, impressions, and consumer engagement. - Collaborated with the creative department throughout campaign development phase to ensure ideas are brand and talent safe - Attended premium and unfiltered shoots as needed to manage client and talent expectations on-set, and act as a liaison between the two to provide real time feedback - Coordinated asset hand-off with the client and internal teams; while proactively communicating updates and setting expectations with all stakeholders Show less

Senior Account Executive

• Jun 2021 - Apr 2022

- Led end-to-end campaign management for fashion, luxury spirits, and technology brands ranging from client communication, influencer outreach/contracting, content delivery/management to post-campaign reporting - Assisted in the creation of program materials such as influencer briefs, term sheets, content calendars, and brand proposals - Supported the creative department in curating strategies for client partners to implement in all influencer campaigns to further develop brand awareness, education, and ultimately drive sales - Managed over $1.1 million in spend across several programs for day-to-day campaign operations (Influencer Payment, Product Fulfillment,Influencer Travel, etc) - Collectively saved over $50k across several programs through rigorous negotiations, identifying cost-effective shipping solutions - Cultivated and developed relationships with external vendors, clients, and influencer partners Show less

Communications Coordinator

• Feb 2020 - May 2021

-Supported the Global Media Communications team in the Next Gen Methodology of flagship digital measurement products launch, resulting in +40 unique articles, +200 syndications and 200MM UVM. -Secured steady coverage in leading advertising and business trades such as AdWeek, AdAge, Wall Street Journal, Tech Crunch and other significant industry-related outlets. -Managed daily media monitoring across Nielsen lines of business, reporting nearly 600K UVM each week to the C-Suite executives. -Innovated the standard tracking system to accurately track coverage metrics, leading to more in-depth quarterly coverage reports outlining sentiment, key messaging and reporter value. -Partnered cross-functionally with the digital, superdata, planning and outcomes teams to create documents for internal communications and external announcements, such as targeted media lists, press releases and key messaging documents. Show less

Assistant Account Executive

• Jun 2019 - Jan 2020

-Provided client partners with effective support experience when sharing content development, asset requests, and creative presentations. Clients included: Diageo, Capital One, and DraftKings entities -Collaborated to plan, develop and schedule content for Taylor’s social channels, increasing follower growth rate by 9% over a 7 month period. -Analyzed traffic reports for the agency website and social channels, construct the first edition of the monthly report for the COO review. -Assisted with creating the strategy to redefine the approach to the agency’s social channels, encapsulating Taylor’s culture and client successes. Show less

Higher Education Research Associate

• Jun 2018 - Aug 2018

-Assisted chief of research staff in major research regarding education reform focused on urban school choice and teacher effectiveness, leading to substantial policy updates within the district. -Produced website and social content based on third-party research studies, increasing the accounts followers by +300 through hashtag strategy and standardized posting cadence over the course of the internship. -Assisted chief of research staff in major research regarding education reform focused on urban school choice and teacher effectiveness, leading to substantial policy updates within the district. -Produced website and social content based on third-party research studies, increasing the accounts followers by +300 through hashtag strategy and standardized posting cadence over the course of the internship.

Media Relations Intern

• Jun 2017 - Jun 2018

I severed as the only intern for this Washington, D.C.-based business development consultancy firm. In this role, I created, planned, and executed events such as the Business and Entrepreneurship Brunch. A. cocktail hour style networking event where attendees could socialize with other local minority-owned businesses. In addition to event management, I was responsible for creating digital content across multiple channels (Website, Social, Email), presenting overall metrics and growth opportunities. Show less

Mr.PRSSA

• May 2017 - May 2018

Social Media Intern

• Jan 2017 - May 2017

As a social media intern for North Carolina A&T State University Office of Student Activities, I managed multiple social media platforms (Instagram, Twitter, Snapchat). During my tenure in this role, I was able to increase the Snapchat following by 50%. Additional responsibilities included creating and scheduling content, and audience engagement. Interns were also required to participate in office hours, where I assisted with administrative tasks. As a social media intern for North Carolina A&T State University Office of Student Activities, I managed multiple social media platforms (Instagram, Twitter, Snapchat). During my tenure in this role, I was able to increase the Snapchat following by 50%. Additional responsibilities included creating and scheduling content, and audience engagement. Interns were also required to participate in office hours, where I assisted with administrative tasks.