Tyla Johnson

Marketing Manager at Pared Eyewear
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Contact Information
us****@****om
(386) 825-5501
Location
Palm Beach, Queensland, Australia, AU

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Experience

    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2022 - Present

    • E-com & Marketing Executive
      • Jul 2019 - Oct 2022

    • Social Media Content Creation For The Love Festival
      • Apr 2021 - Apr 2021

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Coordinator IMG Fashion
      • Jan 2019 - Jun 2019

    • Hong Kong
    • Travel Arrangements
    • 1 - 100 Employee
    • Digital Marketing & Editorial Intern
      • Oct 2018 - Nov 2018

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Sponsorship Coordinator IMG Fashion
      • Apr 2018 - May 2018

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR/Digital/Fashion Intern
      • Aug 2017 - Oct 2017

      - 3 month Public Relations Internship, 1 day a week working for one of Sydney’s leading PR firms in Fashion, Luxury, Beauty and Lifestyle. - Responsible for merchandising and upkeep of the Showroom. - Communicating with media and brand clients regarding their sample stock and requests. - In charge of the send out and return of product to Media, Stylists and Influencers. - Filtering, filing and reporting on client press. - Assisting in the organisation and preparation of Fashion Events for several clients. - Using Fashion GPS to create send out reports and track sample stock for clients.

    • Australia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Fashion Social Media Marketing/PR Intern
      • Mar 2017 - Jun 2017

      - 3 month Social Media, Digital Marketing Internship, 3 days a week for a start-up luxury swimwear label Bondi Born. - In charge of organising and managing influencer collaborations, developing promotions and managing the content strategy on a daily basis. - Assisting on website design and coding using Shopify platform. - Designing content through Adobe Photoshop. - Communicating with PR clients in Australia, America and Germany regarding social media activity and influencer requests. - Assisting to organise and help out on photoshoots.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • IMG Fashion - Corporate Host at Mercedes Benz Fashion Week
      • May 2015 - May 2017

      - Fashion week 2015, 2016 & 2017- Escorting and Hosting VIP guests ensuring they are informed with important details and have a pleasant experience- Completing assigned tasks to ensure deadlines are met

    • Taste Festival Sydney
      • Mar 2017 - Mar 2017

    • Corporate Host for IMG at Mercedes Benz event MADE Sydney
      • Aug 2016 - Sep 2016

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Aug 2016 - Sep 2016

      - 6 week Social Media Marketing Internship for One Green Bean, 2 days a week– A creative communication agency specialising in PR, social media and events - In charge of Community Management for Toyota Australia’s social media channels. Reading and responding to inquiries, issues and complaints. - Assisted on Toyota Australia’s huge social media campaign for the Olympic’s across all social media platforms. - Sourcing and organising User Generated Content for Toyota Australia & Toyota Australia Racing’s Instagram, Facebook and Twitter. - Completed competitor and analytical research for Palmolive and Toyota Australia, producing a competitor report with suggestions for new campaign. - Assisted in seeking Influencers that fit into a specific criterion for Palmolive’s campaign.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Brand Ambassador
      • Mar 2016 - Aug 2016

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Marketing Intern
      • Mar 2016 - Jun 2016

      - 4 month Internship for MKTG, 2 days a week– An international Below The Line Marketing Company - Completing assigned tasks and assessing briefs across various brands including CUB, Woolworths, Bayer, Citi Bank, Coats Hire, iProspect. Brown-Forman and Goodman Fielder - Gained experience in creating PO’s, Cost Estimates and Proforma Invoices on the finance side. - Assisted in updating Key Visual Briefs for campaigns and briefing to studio, creating outlet-briefing sheets, organizing events and generating inspiration PowerPoint’s for client

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Brand Ambassador
      • Jan 2016 - Jun 2016

      - 2-month internship with Social Media app Clapit. - Brand ambassador helping promote launch of app - Regular meetings to help expand international recognition and collaboration of creative ideas to further develop the app - 2-month internship with Social Media app Clapit. - Brand ambassador helping promote launch of app - Regular meetings to help expand international recognition and collaboration of creative ideas to further develop the app

    • Fashion Social Media Internship
      • Sep 2015 - Dec 2015

      - 4 month Internship, 2 days a week. Assistant to Business Fashion Owner and assisting in the Marketing segment - Assisting in creating mood boards; cataloguing all ranges; writing and sending out communications to fashion bloggers and magazines for PR purposes; collating information for PR; sending designated design pieces to fashion bloggers and magazines; updating KHALO website; scanning websites, bloggers and magazines for competition and options for ongoing PR and marketing opportunities.

Education

  • University of Technology Sydney
    Bachelor of Global Studies, International/Global Studies
    2015 - 2017
  • Australian Marketing Institute
    Digital and Social Media Writing, Marketing
    2015 - 2015
  • Xavier Catholic College
    High School Certificate, High School/Secondary Diplomas and Certificates
    2008 - 2014

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