Tyla Johnson
Marketing Manager at Pared Eyewear- Claim this Profile
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Bio
Experience
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Pared Eyewear
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Manager
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Jul 2022 - Present
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E-com & Marketing Executive
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Jul 2019 - Oct 2022
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Social Media Content Creation For The Love Festival
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Apr 2021 - Apr 2021
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IMG
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Coordinator IMG Fashion
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Jan 2019 - Jun 2019
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LUXE City Guides
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Hong Kong
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing & Editorial Intern
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Oct 2018 - Nov 2018
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IMG
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United States
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Entertainment Providers
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700 & Above Employee
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Sponsorship Coordinator IMG Fashion
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Apr 2018 - May 2018
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AWPR
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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PR/Digital/Fashion Intern
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Aug 2017 - Oct 2017
- 3 month Public Relations Internship, 1 day a week working for one of Sydney’s leading PR firms in Fashion, Luxury, Beauty and Lifestyle. - Responsible for merchandising and upkeep of the Showroom. - Communicating with media and brand clients regarding their sample stock and requests. - In charge of the send out and return of product to Media, Stylists and Influencers. - Filtering, filing and reporting on client press. - Assisting in the organisation and preparation of Fashion Events for several clients. - Using Fashion GPS to create send out reports and track sample stock for clients.
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BONDI BORN
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Australia
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Apparel & Fashion
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1 - 100 Employee
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Fashion Social Media Marketing/PR Intern
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Mar 2017 - Jun 2017
- 3 month Social Media, Digital Marketing Internship, 3 days a week for a start-up luxury swimwear label Bondi Born. - In charge of organising and managing influencer collaborations, developing promotions and managing the content strategy on a daily basis. - Assisting on website design and coding using Shopify platform. - Designing content through Adobe Photoshop. - Communicating with PR clients in Australia, America and Germany regarding social media activity and influencer requests. - Assisting to organise and help out on photoshoots.
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IMG
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United States
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Entertainment Providers
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700 & Above Employee
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IMG Fashion - Corporate Host at Mercedes Benz Fashion Week
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May 2015 - May 2017
- Fashion week 2015, 2016 & 2017- Escorting and Hosting VIP guests ensuring they are informed with important details and have a pleasant experience- Completing assigned tasks to ensure deadlines are met
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Taste Festival Sydney
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Mar 2017 - Mar 2017
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Corporate Host for IMG at Mercedes Benz event MADE Sydney
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Aug 2016 - Sep 2016
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One Green Bean
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Marketing Intern
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Aug 2016 - Sep 2016
- 6 week Social Media Marketing Internship for One Green Bean, 2 days a week– A creative communication agency specialising in PR, social media and events - In charge of Community Management for Toyota Australia’s social media channels. Reading and responding to inquiries, issues and complaints. - Assisted on Toyota Australia’s huge social media campaign for the Olympic’s across all social media platforms. - Sourcing and organising User Generated Content for Toyota Australia & Toyota Australia Racing’s Instagram, Facebook and Twitter. - Completed competitor and analytical research for Palmolive and Toyota Australia, producing a competitor report with suggestions for new campaign. - Assisted in seeking Influencers that fit into a specific criterion for Palmolive’s campaign.
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Vamp
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Australia
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Advertising Services
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1 - 100 Employee
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Brand Ambassador
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Mar 2016 - Aug 2016
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MKTG
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United States
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Advertising Services
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700 & Above Employee
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Marketing Intern
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Mar 2016 - Jun 2016
- 4 month Internship for MKTG, 2 days a week– An international Below The Line Marketing Company - Completing assigned tasks and assessing briefs across various brands including CUB, Woolworths, Bayer, Citi Bank, Coats Hire, iProspect. Brown-Forman and Goodman Fielder - Gained experience in creating PO’s, Cost Estimates and Proforma Invoices on the finance side. - Assisted in updating Key Visual Briefs for campaigns and briefing to studio, creating outlet-briefing sheets, organizing events and generating inspiration PowerPoint’s for client
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Clapit
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Brand Ambassador
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Jan 2016 - Jun 2016
- 2-month internship with Social Media app Clapit. - Brand ambassador helping promote launch of app - Regular meetings to help expand international recognition and collaboration of creative ideas to further develop the app - 2-month internship with Social Media app Clapit. - Brand ambassador helping promote launch of app - Regular meetings to help expand international recognition and collaboration of creative ideas to further develop the app
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Fashion Social Media Internship
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Sep 2015 - Dec 2015
- 4 month Internship, 2 days a week. Assistant to Business Fashion Owner and assisting in the Marketing segment - Assisting in creating mood boards; cataloguing all ranges; writing and sending out communications to fashion bloggers and magazines for PR purposes; collating information for PR; sending designated design pieces to fashion bloggers and magazines; updating KHALO website; scanning websites, bloggers and magazines for competition and options for ongoing PR and marketing opportunities.
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Education
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University of Technology Sydney
Bachelor of Global Studies, International/Global Studies -
Australian Marketing Institute
Digital and Social Media Writing, Marketing -
Xavier Catholic College
High School Certificate, High School/Secondary Diplomas and Certificates