Tyffani Peters Sedgwick

Associate Director of Public Relations at Suited Hospitality
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us****@****om
(386) 825-5501
Location
US
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I definitely recommend Tyffani Peters for your company! She was very essential during our book launch in 2004 and some of our openings. She writes an amazing press release and has a long list of contacts that respect her and will work to promote her clients. Tyffani knows Sonoma County well, she is a food & wine expert and you will enjoy her enthusiasm and creativity!

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Credentials

  • Certified Sommelier
    The Court of Master Sommeliers

Experience

  • Suited Hospitality
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Associate Director of Public Relations
      • Oct 2022 - Present

      Help promote the stories of the innovative clients of Suited Hospitality! Write press materials, select media targets, build meaningful relationships with clients, media, and influencers. Serve as a key contact for clients. Help promote the stories of the innovative clients of Suited Hospitality! Write press materials, select media targets, build meaningful relationships with clients, media, and influencers. Serve as a key contact for clients.

  • Tyffani Sedgwick Communications
    • Windsor, California, United States
    • Freelance Marketing Communications Specialist
      • Jan 2020 - Present

      Working with clients to help tell their story through media pitching, social media channels, newsletters, and video. Current clients include the Sonoma County Winegrowers, Chenoweth Wines, and Sonoma Family Meal. Working with clients to help tell their story through media pitching, social media channels, newsletters, and video. Current clients include the Sonoma County Winegrowers, Chenoweth Wines, and Sonoma Family Meal.

  • Vintners Resort
    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Nov 2020 - Aug 2022

      In charge of creating and executing marketing and communications plans for this premier wine country resort. Sharing all the great stories about the inn, acclaimed restaurant, spa, and event gathering place in the heart of Sonoma County wine country. In charge of creating and executing marketing and communications plans for this premier wine country resort. Sharing all the great stories about the inn, acclaimed restaurant, spa, and event gathering place in the heart of Sonoma County wine country.

  • Holly Hansen Public Relations
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Nov 2016 - Jan 2020

      Helped clients find and tell their compelling stories, and communicate them to a variety of audiences including media, consumers, and trade. Targeted stories for media, social media, newsletters, videos, websites, and any other channel we could find. Shared client stories to raise awareness of their brand, build sales, and a loyal customer base. Helped clients find and tell their compelling stories, and communicate them to a variety of audiences including media, consumers, and trade. Targeted stories for media, social media, newsletters, videos, websites, and any other channel we could find. Shared client stories to raise awareness of their brand, build sales, and a loyal customer base.

  • V. Sattui Winery
    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • PR, Marketing & Brand Manager
      • Sep 2014 - May 2017

      Responsible for promoting the good wine, food and fun at one of Napa Valley's most visited wineries. Managed media relations, story pitching, and coordinated media visits. Project manager and liaison with branding agency and web development team to create a new website. Storyteller using blog, social media channels, photos and video as tools. Created new visitor experiences to showcase V. Sattui wines and the winery's setting. Managed a team of junior employees to post social media content. Coordinated with photographers and staff to complete photos shoots and content for quarterly print catalogs. Repurposed content for newsletters, emails, and socials media posts.

  • MediaMonger Communications
    • Proprietor
      • Jan 2009 - Dec 2015

      MediaMonger offers public relations, communications and marketing services. Based in Northern California, our specialty is working with companies in the food, beverage and travel industries. Just as you would visit your local fishmonger or cheesemonger for the best ingredients, MediaMonger offers experienced strategies that get results with excellent customer service. MediaMonger offers public relations, communications and marketing services. Based in Northern California, our specialty is working with companies in the food, beverage and travel industries. Just as you would visit your local fishmonger or cheesemonger for the best ingredients, MediaMonger offers experienced strategies that get results with excellent customer service.

  • The Culinary Institute of America
    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Relations Specialist
      • Oct 2007 - Sep 2014

      -Develop and execute promotional strategies for culinary and wine programs at The Culinary Institute of America and public offerings including cooking classes, retail store and fine dining restaurant. -Secure media placements with local, regional, national and trade media outlets. -Provide media coaching to chefs and students as needed -Build relationships with food, wine and travel media -Develop creative media pitches and messaging as well as press releases and other public relations collateral -Coordinate and host media visits

  • MacKenzie Agency
    • Vice President- Media Relations
      • Jul 2008 - Nov 2008

      -Developed and executed promotional strategies for clients including Scharffen Berger Chocolate, Olive Oil from Spain, Prosecco from Conegliano Valdobbiadene (Italy), Lundberg Family Farms -Secured media placements with local, national and trade media outlets -Built relationships with food, wine and lifestyle media -Developed creative media pitches and messaging as well as press releases and other public relations collateral -Developed and executed promotional strategies for clients including Scharffen Berger Chocolate, Olive Oil from Spain, Prosecco from Conegliano Valdobbiadene (Italy), Lundberg Family Farms -Secured media placements with local, national and trade media outlets -Built relationships with food, wine and lifestyle media -Developed creative media pitches and messaging as well as press releases and other public relations collateral

  • Wolf Communications
    • Public Relations
      • Jan 2004 - Jul 2008

      Pitched stories to media, wrote press releases and other press communications, built relationships with food, wine and travel media. Helped create and execute media strategies for clients, kept track of media hits and gathered information for reports for clients. Pitched stories to media, wrote press releases and other press communications, built relationships with food, wine and travel media. Helped create and execute media strategies for clients, kept track of media hits and gathered information for reports for clients.

  • The Jimtown Store
    • Public Relations and Marketing Manager
      • May 2000 - Sep 2003

      -Developed marketing and promotional strategies and collateral to highlight the Jimtown Store, specialty food products, The Jimtown Store Cookbook and owner, Carrie Brown -Secured media placement in culinary, travel, news and trade media outlets, including Better Homes & Gardens, In Wine Country, NASFT Specialty Food Magazine and PBS Burt Wolf Travel Series, Country Home magazine -Coordinated media interviews, assisted with live cooking demonstrations -Provided media coaching for interviews and cooking segments

  • FOX26 & CW59 (KMPH/KFRE)
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Reporter
      • Oct 1996 - Feb 1999

      -Initiated story ideas, conducted interviews and researched information for TV and radio news broadcasts -Wrote, edited and delivered news stories on a daily basis -Initiated story ideas, conducted interviews and researched information for TV and radio news broadcasts -Wrote, edited and delivered news stories on a daily basis

  • KVEW- TV
    • News Anchor, Reporter, Producer
      • Mar 1993 - Oct 1996

      -Shot, wrote, edited and reported stories as a one-man-band -Anchored 5 o’clock and 11 o’clock newscasts -Created a wine/cooking feature called “Taste of the Northwest” -Shot, wrote, edited and reported stories as a one-man-band -Anchored 5 o’clock and 11 o’clock newscasts -Created a wine/cooking feature called “Taste of the Northwest”

  • Colorado State University
    • Student
      • Aug 1986 - Aug 1990

      Graduated with a BA degree in Technical Journalism, with an emphasis in Electronic Reporting Graduated with a BA degree in Technical Journalism, with an emphasis in Electronic Reporting

Education

  • Colorado State University
    Bachelor of Arts, Journalism
    1986 - 1990
  • Colorado State University
    Bachelor's degree, Journalism
    1986 - 1990

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