Experience

Lax.com

• United States
• Retail
• 1 - 100 Employee

• Creative Director

  • Apr 2022 - Present

  My responsibilities include managing creative teams and technology strategy, overseeing the process, and ensuring the highest level of quality and accuracy. I am able to bring my passion for design and creativity to the team, in order to create unique, effective products and campaigns. Ongoing development of an internal Web App: V1 launch August 2022 W/ Monthly Updates My responsibilities include managing creative teams and technology strategy, overseeing the process, and ensuring the highest level of quality and accuracy. I am able to bring my passion for design and creativity to the team, in order to create unique, effective products and campaigns. Ongoing development of an internal Web App: V1 launch August 2022 W/ Monthly Updates



ZimaGear

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Co-Founder / Creative Director

  • Oct 2010 - Present

  Acquired by LAX.COM May 2022 My brother and I founded ZimaGear in 2010 with the mission of democratizing well-designed sports apparel. Using the internet we were able to grow significant presence in the industry. I turned to engineering a custom internal system that provided us the ability to scale without additional employee expenses. Working with athletic directors, coaches and players directly, and through sales representatives, to deliver design that is concurrent with the… Show more Acquired by LAX.COM May 2022 My brother and I founded ZimaGear in 2010 with the mission of democratizing well-designed sports apparel. Using the internet we were able to grow significant presence in the industry. I turned to engineering a custom internal system that provided us the ability to scale without additional employee expenses. Working with athletic directors, coaches and players directly, and through sales representatives, to deliver design that is concurrent with the team's requirement. Assisting R&D Staff to develop products that meet the needs of athletes. Working with the best team in the world to deliver a relevant content strategy that is "scroll stopping". Explore new technology to help advance our creative nature both aesthetically and operationally. Continuously preserve brand image through the use of style guides and tech-packs. Show less Acquired by LAX.COM May 2022 My brother and I founded ZimaGear in 2010 with the mission of democratizing well-designed sports apparel. Using the internet we were able to grow significant presence in the industry. I turned to engineering a custom internal system that provided us the ability to scale without additional employee expenses. Working with athletic directors, coaches and players directly, and through sales representatives, to deliver design that is concurrent with the… Show more Acquired by LAX.COM May 2022 My brother and I founded ZimaGear in 2010 with the mission of democratizing well-designed sports apparel. Using the internet we were able to grow significant presence in the industry. I turned to engineering a custom internal system that provided us the ability to scale without additional employee expenses. Working with athletic directors, coaches and players directly, and through sales representatives, to deliver design that is concurrent with the team's requirement. Assisting R&D Staff to develop products that meet the needs of athletes. Working with the best team in the world to deliver a relevant content strategy that is "scroll stopping". Explore new technology to help advance our creative nature both aesthetically and operationally. Continuously preserve brand image through the use of style guides and tech-packs. Show less



Bespoke Goods LLC

• Freelance Creative Director

  • Nov 2005 - Present

  I help brands go from concept to completion -Direct creative asset production -Oversee a team of outsourced freelancers to complete tasks in a timely manner -Develop brand identities -Assist with graphic design for marketing strategies -Develop landing pages to increase conversion -Proficiency with sourcing niche private-label products I help brands go from concept to completion -Direct creative asset production -Oversee a team of outsourced freelancers to complete tasks in a timely manner -Develop brand identities -Assist with graphic design for marketing strategies -Develop landing pages to increase conversion -Proficiency with sourcing niche private-label products